ViVi (magazine) explained

Frequency:	Monthly
Circulation:	234,370 (2011)
Category:	Fashion
Publisher:	Kodansha
Firstdate:	May 1983
Country:	Japan, Taiwan, China, Hong Kong
Based:	Tokyo
Language:	Japanese, simplified Chinese, traditional Chinese
Website:	NET ViVi

is a Japanese fashion magazine published by Kodansha. It is published in Japan, China, Taiwan, Hong Kong, and Thailand.

History and profile

Vivi was first published in May 1983.^{[1] [2]} The target age group are teens and young women 17–27 years old, with the main demographic of readers being college students and young office ladies.

The magazine's cover queen' is Namie Amuro, who has been featured on the cover the greatest number of times. Other artists frequently featured on the cover include Ayumi Hamasaki and Kumi Koda.

In Taiwan, Vivi is published in Chinese language.^[3]

The circulation of Vivi was 286,039 copies in 2010 and 234,370 copies in 2011.^[4]

ViVi models

These models are regularly employed by ViVi magazine.^[5]

Current

• Maria Tani (ja)
• Miu
• Sachi Fujii (ja)
• Seika Furuhata
• Nicole Fujita
• Erika Murakami
• Sakura Arianna
• Lina Arashi (ja)
• Ten Yamasaki (ja)
• Yuna Bridgman
• Seira

Previous

• Nanako Matsushima
• Mizuho Koga (ja)
• Sayo Aizawa
• Tomoko Yamaguchi
• Seri Iwahori (ja)
• Mayumi Sada
• Noriko Nakagoshi
• Mayu Gamō
• Megumi Mikimoto (ja)
• Yuri Iwata (ja)
• Aki Hatada (ja)
• Sachi Suzuki (ja)
• Jelly
• Maya Stenken
• Yurie (ja)
• Saya Ichikawa
• Naomi Ozawa (ja)
• Malia
• Camilla
• Kana Oya
• Jun Hasegawa
• Marie (ja)
• Kiko Mizuhara
• Chikako Watanabe (ja)
• Keiko Wakita (ja)
• Mayuko Arisue
• Lena Fujii
• Mary Sara
• Elli Rose (ja)
• Mitsuki Oishi^[6]
• Yukina Kinoshita^[7]
• Maggy^[8]
• Mai Miyagi^[9]
• Yui Sakuma
• Rola
• Kazunyolo
• Mayuko Kawakita
• Reina Triendl
• Tina Tamashiro
• Emma Jasmine (ja)
• Eri Tachibana (ja)
• Emma (ja)
• Alissa Yagi

Serial

The magazine features regular appearances by ViVi models and a monthly series of articles by popular singers of the readers' generation.

Current

• Shin Ten chi (New world） by Ten Yamasaki
• Nikoholi by Nicole Fujita
• Fashion Geek by Seira

Previous

• Lena Likes by Rina Fujii
• TOMO'S DIARY by Tomomi Itano
• Mitsuki no hutû ga itiban (Mitsuki's normal is the Best) by Mitsuki Oishi
• EXO-SHOT by EXO
• Ayu no dezidezi nikki (AYU'S DIGIDIGI Diary) by Ayumi Hamasaki
• Katô miriya no fassyonn syô (Miliya Kato's Fashion Show) by Miliya Kato
• Shifuku tekina Yukina （Yukina like a private outfit）by Yukina Kinoshita
• Hamarindoru by Reina Triendl
• Beauty Muse (also appears in other magazines of the company such as "with") by Hinako Sano
• BOUNCE TWICE by TWICE
• Reina no naretara iina (Raina wishes she could be) by Reina Triendl
• P's STYLE by Tomohisa Yamashita
• Yagi no ota biyou (Yagi is a beauty geek) by Arisa Yagi
• Moderu x Moderu zine (Models × Models zine) by ViVi models

External links

• Net ViVi Japanese website
• 昕薇《ViVi》 Chinese website

Notes and References

1. Web site: Vivi Magazine. Virtual Japan. 14 November 2014.
2. Stephanie Assmann. Japanese Women's Magazines. EJCJS. 20 October 2003. 14 November 2014.
3. Katherine Frith. Ping Shaw. Hong Cheng. The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising. Journal of Communication. March 2005. 55. 6. 10.1111/j.1460-2466.2005.tb02658.x. 21 September 2016.
4. Web site: An overview of Japan's publishing & advertising market / Where Nikkei BP stands. Nikkei Business Publications. 30 October 2016. 2012. https://web.archive.org/web/20170122193208/http://www.nikkeibp.com/adinfo/amj/pdf/JapansPublishingAdvertising.pdf. January 22, 2017. dead. mdy-all.
5. Web site: ViVi Models . 24 September 2018 . Kodansha Ltd. . ja .
6. Web site: http://mdpr.jp/review/detail/1489089 . ja:大石参月「ViVi」卒業を発表 6年間の活動を振り返る . Mitsuki Oishi announced that she graduated from ViVi . 24 May 2015 . 13 September 2015 . modelpress . ja . https://web.archive.org/web/20151003050328/https://mdpr.jp/review/detail/1489089 . 3 October 2015 . dead .
7. Web site: https://mdpr.jp/news/detail/1736130 . ja:木下優樹菜、7年半の歴史に幕＜シフクユキナ＞ . 23 December 2017 . 24 September 2018. modelpress. ja.
8. Web site: https://mdpr.jp/news/detail/1627454 . ja:マギー「ViVi」卒業を発表 6年間の専属モデルに幕 . Maggy announces graduation from ViVi . 24 October 2016 . 24 September 2018 . modelpress . ja .
9. Web site: https://mdpr.jp/news/detail/1657298 . ja:宮城舞「ViVi」卒業を発表「私、ここにいていいのかな？」苦しみ悩んだ4年間を赤裸々告白 . Mai Miyagi announces graduation from ViVi "Is it okay for me to be here?" A candid confession of four years of pain and worry . 22 January 2017 . 24 September 2018. modelpress. ja.