VerticalResponse explained

VerticalResponse LLC.
Foundation:	St Petersburg, Florida, U.S.
Founder:	Janine Popick
Location City:	111 2nd Ave Ne - Suite 1500 St Petersburg, Florida
Location Country:	U.S.
Area Served:	Worldwide
Key People:	Andy Mentges (Entrepreneur, CEO) Jason Beyke(COO)
Industry:	Email marketing, Email service provider (marketing), Social Media Marketing, SaaS
Homepage:	VerticalResponse.com

VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns.^{[1] [2] [3] [4] [5] [6] [7] [8]} VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.^{[9] [10] [11] [12] [13] [14] [15]}

History

Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.^{[16] [17]} The company secured $1.4 million from 18 angel investors in its first four years of existence. It turned its first profit in 2005.

In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns.^{[18] [19] [20]}

In 2013, VerticalResponse was acquired by Deluxe Corporation.^{[21] [22] [23]}

Awards

• About.com 2012 Reader's Choice Award Winner: Best Email Marketing Service^[24]
• Ranked #66 on the 2011 San Francisco Business Times Fast 100 List of Fastest-Growing Private Companies^[25]
• Ranked #343 Fastest Growing Company in North America on Deloitte's 2011 Technology Fast 500^[26]
• 2011 U.S. Chamber of Commerce Small Business Blue Ribbon Award^[27]
• 2010 San Francisco Chamber of Commerce "Ebbies" Award for Emerging Growth^[28]

See also

• Email marketing
• Social Media Marketing

External links

• Official Company Website
• VR Marketing Blog

Notes and References

1. News: The Daily Start-Up: Facebook Plays Matchmaker In Salesforce-Rypple Deal . The Wall Street Journal . August 2, 2013.
2. Web site: VerticalResponse Acquires Roost . Inc. . Courtney Rubin . August 6, 2013.
3. Web site: Six ways to create buzz for your brand on Pinterest . Miami Herald . August 5, 2013.
4. News: Outsourcing Customer Service May Be Penny Wise and Pound Foolish . Forbes . Geri Stengel . August 6, 2013 . December 5, 2012.
5. News: Your Practice: Five questions to test your disaster plan . Reuters . Jennifer Hoyt Cummings . August 4, 2013 . July 13, 2012.
6. News: E-mail professionals help get the word out . USA Today . August 1, 2013 . Jefferson . Graham . February 9, 2009.
7. News: VerticalResponse sold for $27 million . San Francisco Business Times . Patrick Hoge . August 7, 2013.
8. Web site: Deluxe Corp. Buys Mktg. Firm For $27M As Profits Rise . Twin Cities Business . Jake Anderson . July 30, 2013 .
9. Web site: Get Started: Small biz jobs; social networking . Yahoo! Small Business Advisor . August 5, 2013.
10. News: How the Advertising Industry Can Help America . Forbes . August 2, 2013 . Zephrin . Lasker . March 27, 2012.
11. News: Small Businesses Don't Have Time for Social Media -- and Don't Track Results . Forbes . Carol Tice . August 3, 2013.
12. Web site: Small businesses spending more time and money on social media (infographic) . Tech Journal . August 6, 2013.
13. Web site: How to Run an Effective Social Media Program . https://web.archive.org/web/20130322224951/http://www.businessweek.com/articles/2013-03-20/how-to-run-an-effective-social-media-program . dead . March 22, 2013 . Bloomberg . Steve McKee . August 7, 2013.
14. Web site: Blogging Your Small Business to Success . Technorati . Steve Woods . August 4, 2013.
15. Web site: Nonprofits Raise the Social Networking Bar . Associations Now . Anita Ferrer . 22 February 2013 . August 3, 2013.
16. News: Vertical Response rises to the top . San Francisco Business Times . Elizabeth Browne . August 7, 2013.
17. Web site: Janine Popick . Huffington Post . August 5, 2013 .
18. Web site: VerticalResponse Buys Social Media Marketing Technology Startup Roost . Tech Crunch . Robin Wauters . 15 December 2011 . August 5, 2013.
19. Web site: VerticalResponse Acquires Roost . Inc. . Courtney Rubin . August 4, 2013.
20. Web site: VerticalResponse Email Marketing Company Acquired by Deluxe . Small Business Trends . Anita Campbell . 26 July 2013 . August 6, 2013.
21. Web site: Deluxe Buys Vertical Response For $27 Million . Marketing Land . Matt McGee . 26 July 2013 . August 2, 2013.
22. News: VerticalResponse sold for $27 million . San Francisco Business Times . August 7, 2013.
23. Web site: Vertical Response Bought by Deluxe Corp . Performance Marketing Insider . Pace Lattin . August 2, 2013.
24. Web site: Online Business Awards - 2012 About.com Readers' Choice Awards . About.com . August 8, 2013.
25. News: Fast 100 Show All the Ways to Grow . San Francisco Business Times . August 2, 2013 .
26. Web site: Deloitte Fast 500 Rankings 2011 . Deloitte . August 1, 2013.
27. News: Bay Area companies named US Chamber award winners . Silicon Valley Business Journal . August 3, 2013.
28. Web site: Award Winners . SFChamber.com . August 6, 2013.