| Vertic | |
| Foundation: | 2002 |
| Hq Location: | New York City |
| Key People: | CEO, Sebastian JespersenCompany president, Mads Krogh Petersen |
| Services: | Digital strategyUser experience & design systemsInsights & analytics ABM & demand generationDigital event & experiencesCorporate website & eCommerceMarketing-as-a-service |
| Num Locations: | New YorkCopenhagen |
| Area Served: | Worldwide |
| Industry: | Digital Marketing & Communications, Digital Transformation, and Design |
| Num Employees: | 95 |
| Parent: | Globant |
| Homepage: | https://www.vertic.com/ |
Vertic (Vertic A/S) is a global digital agency with offices in New York and Copenhagen.[1] The agency creates digital marketing experiences based on technology, design and data.[2]
Vertic is the creator of the marketing philosophy Share of Life, which combines strategy, insights, design, and technology.[3] Furthermore, the agency releases an annual Global Corporate Website Index, which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use.[4]
In year 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business form a deeper and broader connection with customers, both founders have a background in management.[6]
Year 2023, Vertic is part of Globant (NYSE: GLOB), a digitally native company that operates a global network with over 40 offices and more than 9000 employees.Vertic have approximately 100 employees in 2 offices located in New York and Copenhagen.[7]
Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP).[8] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[9]
Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.[10]
Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.[11] It assesses websites according to 3 sets of criteria: User Experience & Design, Relevancy, and Use of Technology.[12]
Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.[13]
CEO, Sebastian Jespersen, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.[14]
In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide.[15]
In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS[16] for best brand website, the DRUMB2B Brave Awards[17] for the best use of data & technology in a website, the Internationalist Award[18] for innovative digital marketing, as well as the Webby Awards[19] for the best navigation structure.