Veridian Credit Union Explained

Veridian Credit Union
Former Name:John Deere Employees Credit Union
Founded: in Waterloo, Iowa, United States
Founders:-->
Num Locations:30 branches (2021)[1]
Area Served:Waterloo/Cedar Falls, Cedar Rapids, Iowa City, Des Moines, & Omaha metropolitan areas and their surrounding communities.
Owners:-->

Veridian Credit Union is a credit union in the U.S. state of Iowa with assets over 5 billion USD and a member base of over 250,000.[2]

Its field of membership consists of:

Veridian was started in 1934 as John Deere Employees Credit Union in Waterloo, Iowa.[6] [7] In 1984, it became the John Deere Community Credit Union of Waterloo when the local community were allowed to join.[7] In 1986, nearby residents in Cedar Falls also became eligible and it became the John Deere Community Credit Union.[7]

In 2004, Deere & Company asked the credit union not to use "John Deere" in its name to avoid trademark and company confusion because it was no longer affiliated with the company.[7] Members voted to approve changing the name to Veridian Credit Union on August 21, 2005,[8] with official use beginning in January 2006.[7] Its name is derived from the words "verdant" meaning green and growing, and "veritas" which is Latin for truth.[9]

As of 2020, its current CEO and president is Renee Christoffer.[10]

Notes and References

  1. Web site: Locations . 2021-07-28 .
  2. Web site: Credit Union Details . . 2021-07-28 . mapping.ncua.gov.
  3. Web site: Become a Member – Membership Requirements. Veridian Credit Union. en. 2020-04-20.
  4. Web site: Who can become a Veridian member?. Veridian Credit Union. en. 2020-04-20.
  5. Web site: How does Veridian define "family members"?. Veridian Credit Union. en. 2020-04-20.
  6. Web site: John Deere Community Credit Union to become Veridian . Waterloo Cedar Falls Courier . 20 July 2005 . 2015-12-06 . Balaban, RC.
  7. Web site: What is Veridian's history? . . 2020-04-20 . https://web.archive.org/web/20200420193706/https://www.veridiancu.org/faq/12427/what-is-veridians-history . 2020-04-20.
  8. News: Trainor. Jean. New Name Approved. September 2005. Community Advisor. dead. https://web.archive.org/web/20050922041329/http://www.jdccu.org/pdf/newsletters/community_advisor_cr.pdf. 2005-09-22. 2005. 2021-02-11.
  9. Web site: Credit union will shed Deere name . The Quad-City Times . 21 July 2005 . 2015-12-06 . DeWitt, Jennifer.
  10. Web site: Veridian Credit Union: Private Company Information . . 2015-12-06 .