Vel Soap Explained

Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,[2] the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.[2] [3] In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

Notes and References

  1. Book: Steve Rivkin . Fraser Sutherland . The Making of a Name: The Inside Story of the Brands We Buy . 13 January 2005 . Oxford University Press . 978-0-19-988340-0 . 124–.
  2. Book: Jim Cox . Sold on Radio: Advertisers in the Golden Age of Broadcasting . 23 May 2008 . McFarland . 978-0-7864-5176-0 . 123–.
  3. Web site: Colgate.com - News .