Ve Global Explained

Ve Global
Type:Private
Industry:Digital Advertising, eCommerce, Re-engagement, Website Optimisation
Founders:Steve Clucas/David J. Brown
Location:Old Street, East London
Area Served:Worldwide
Key People:David Marrinan-Hayes CEO
Products:Programmatic Advertising, Digital Assistant, Email Remarketing
Num Employees:~150

Ve Global ("Ve"), formerly Ve Interactive, was a technology company based in London[1] which has about 400+ staff.[2]

Founded in 2009, it was bought out of administration for £2 million in 2017. In September 2017, Ve announced a £15 million investment from existing investors to strengthen its worldwide business.[3]

Ve supplies companies in the e-commerce industry with video, customer prospecting, online customer service and email marketing. Ve's global headquarters are in the White Collar Factory on Silicon Roundabout in Old Street, London.

History

Ve was established in London in October 2009 as a technology start-up. As of 2018 it operated offices in 18 territories globally.

Much of the company's growth has been organic, however the company has also expanded through several acquisitions;

In April 2017, Ve Interactive was bought out of administration by a consortium of existing investors for £2m.[11] In September 2017, the company moved from WeWork to a permanent office at the White Collar Factory on Silicon Roundabout in Old Street, London.

Later that month, Ve announced it had secured a £15million investment from existing shareholders which was used to strengthen its worldwide business.[12]

The company relaunched its brand at dmexco, an international exposition and conference for the digital industry in Germany.

In January 2018, Ve announced the appointment of Lady Michelle Mone OBE as a non-exec board member alongside financial trading expert Duncan MacInnes and experienced investor Mark Turner.[13]

A portion of Ve Interactive’s funding comes from a group of Angel Investors. In May 2017 Ve Interactive, previously valued by some investors at £1.5 bn, was bought out of administration for £2 million.[14]

In September 2017, Ve announced it had secured a £15million investment from existing shareholders which will be used to strengthen its worldwide business.[15]

In April 2018, Ve appointed David Marrinan-Hayes as CEO replacing Morten Tonnesen who left after successfully consolidating and strengthening Ve's position.[16]

Awards

Ve was included in Tech City's Future Fifty annual list of top 50 digital startups in 2017.[17] The company has since been awarded a Campaign Creative and European Digiday Award for its work with Nissan and Virgin Media/Athletics Ireland, respectively.

Clients and Partnerships

As of 2018, Ve Global has approximately 4,000 clients including both large and small companies. In late 2017, Ve formed a partnership with igaming giant NetEnt to offer programmatic advertising.[18] Ve also has long-standing strategic alliances with Microsoft and Sabre.

Funding

A portion of Ve Interactive’s funding came from a group of Angel Investors. After Ve was bought out of administration, the company announced it had secured a £15million investment from existing shareholders which will be used to strengthen its worldwide business.

External links

Notes and References

  1. News: Ve Interactive Ltd CEO David Brown Quoted in Enterprise Nation's Small Business Report at Tory Party Conference 2011. 24 May 2016. Press Release Wire. 3 October 2011.
  2. News: Tech unicorn Ve Interactive's valuation slashed to £300m . 24 May 2017. Daily Telegraph. 11 March 2017.
  3. News: Unicorn startup turned phoenix VE Interactive is back with fresh £15m funds. Barber. Lynsey. 2017-09-13. 2017-09-13. en.
  4. Web site: Ve Interactive expands in London with Adaptive Consultancy acquisition. 12 June 2012. The Drum.
  5. Web site: Ve Interactive acquires adGENIE to enhance its e-commerce conversion platform. 4 April 2014. The Drum.
  6. Web site: Ve Interactive acquires adGENIE to enhance its e-commerce conversion platform. 18 November 2014. Evening Standard.
  7. Web site: E-commerce Technology company Ve Interactive acquires part of eBay Enterprise Marketing Solutions. 7 December 2015. The Drum.
  8. Web site: UK-based Ve Interactive bolsters video buying capability with continued acquisition trail. 31 August 2016. The Drum.
  9. Web site: UVe Interactive acquires media agency in £3m deal. 12 December 2016. Prolific North.
  10. Web site: UUK-based Ve Global acquires Swedish e-commerce analytics startup Divvit. 7 January 2019. Tech.eu.
  11. Web site: Tech unicorn Ve Interactive's management has rescued the company from administration. 26 April 2017. Business Insider UK.
  12. News: Ve Global eyes new year profit as turnaround gathers momentum =Irish Independent. 2017-09-19. en-UK.
  13. News: Michelle Mone has joined the board of tech startup Ve Global=City A.M. 2018-01-22. en-UK.
  14. News: Former tech unicorn Ve Interactive sold for just £2m =Daily Telegraph. 2017-05-23. en-UK.
  15. News: Unicorn startup turned phoenix VE Interactive is back with fresh £15m funds. Barber. Lynsey. 2017-09-13. 2017-09-13. en.
  16. News: New boss for former 'tech unicorn' Ve Global - Independent.ie. Independent.ie. 2018-04-05. en.
  17. News: Announcing 26 New Companies Joining Future Fifty in 2017. 2018-03-15. en.
  18. News: NetEnt partners Ve Global for new media buying service =Gaming Intelligence. 2017-05-23. en-UK.

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