V Pappas Explained

V Pappas
Birth Name:Vanessa Pappas
Birth Place:Darwin, Northern Territory, Australia
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Works:, which produces label "Works"; or by
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Children:2

V Pappas (born), also known as Vanessa Pappas,[1] is an Australian-American businessperson who was the chief operating officer (COO) at TikTok. Pappas previously held executive positions at Next New Networks and YouTube, and has served on the board of directors of Simon & Schuster and the board of trustees of the Paley Center for Media.

Early life and education

Vanessa Pappas was born in 1978 or 1979[2] in Darwin, Northern Territory, and raised in Brisbane, Queensland.[3] Their father is Greek.[4] After receiving their first computer at approximately age 10–12, Pappas realized the potential for online communities and began learning basic coding in high school.[5] [6]

They lived in Australia until the age of 20.[4] . They earned Master of Arts degrees in media from the University of Queensland in Brisbane and The New School in New York City,[7] graduating from the latter in 2007.[8]

Career

Early in their career, Pappas was the director of entertainment programming for Next New Networks, starting in 2007. The company was acquired by YouTube in 2011. Pappas became YouTube's first head of audience development, and later the global head of creative insights.[6] [9] They also created the YouTube Creator Playbook,[10] [11] described as a blueprint for how to be successful on YouTube.[6] Pappas was with YouTube for approximately eight years.[12]

Pappas was recruited to run TikTok in the U.S. in 2018 and worked at the platform for approximately five years.[13] They first joined the parent company ByteDance as a strategic advisor,[9] and became TikTok's general manager for the U.S. one month later.[12] In July 2019, Pappas was promoted to the role of general manager for North America, Australia, and New Zealand.[12] Pappas was appointed TikTok's interim global head in August 2020, taking over the lead role at the company after U.S. President Donald Trump had issued an executive order to ban TikTok.[2] Pappas was a vocal opponent against the threat of the ban.[14] [15] In 2021, Pappas was appointed chief operating officer (COO),[16] a role Pappas held until they stepped down in 2023.[1] [17] During their tenure, Pappas was seen as a public face for TikTok in the U.S.,[1] and represented the company at a U.S. Senate hearing in late 2022.[9] [18] They also helped launch TikTok's Content Advisory Council and Creator Diversity Collective to address issues related to online safety and diversity, respectively.[19] [20] Pappas continued to advise TikTok after resigning from the role of COO.[21]

Recognition

Pappas was included in Bloomberg's 50 Most Influential list in 2021,[22] [23] as well as Vogue Australia list of 21 "Australian women who defined 2021".[24] They were also named Digital Executive of the Year by Adweek in 2021,[12] and included in Fortune 2022 list of the most powerful women.[25] Pappas was included in Los Angeles Business Journal LA500 list in 2022 and 2023,[26] [27] and ranked second on Fast Company Queer 50 list of "LGBTQ women and nonbinary innovators in business and tech".[28]

Board service

Pappas has served on the board of directors of Simon & Schuster,[29] [30] as well as the board of trustees of the Paley Center for Media.[31] [32]

Personal life

After leaving Australia, Pappas lived in London, England, for four years, then moved to the U.S. They lived in New York City while working at YouTube, and relocated to Los Angeles to work for TikTok.[4]

Pappas identifies as "being both a woman and non-binary".[17] They came out as non-binary in 2023,[9] and use the pronouns they/them and she/her.[33] Pappas is pansexual and has two children.[6] [17]

See also

Notes and References

  1. News: Fung . Brian . Top TikTok exec and public face of company in US is stepping down . . June 22, 2023 . June 29, 2024 . July 2, 2023 . https://web.archive.org/web/20230702113437/https://www.cnn.com/2023/06/22/tech/tiktok-exec-data/index.html . live .
  2. News: Isaac . Mike . Lorenz . Taylor . September 11, 2020 . The Woman Taking Over TikTok at the Toughest Time . live . https://web.archive.org/web/20240629141741/https://www.nytimes.com/2020/09/11/technology/tiktok-vanessa-pappas-bytedance.html . June 29, 2024 . June 29, 2024 . The New York Times.
  3. News: TikTok chief operating officer V Pappas steps down after five years . . June 22, 2023 . June 29, 2024 . July 3, 2024 . https://web.archive.org/web/20240703140142/https://www.theguardian.com/technology/2023/jun/22/tiktok-v-pappas-resign-coo . live .
  4. DiTrolio . Megan . The Reigning Queen of TikTok . . August 11, 2020 . June 29, 2024 . November 29, 2023 . https://web.archive.org/web/20231129084222/https://www.marieclaire.com/career-advice/a33485889/tiktok-vanessa-pappas-interview/ . live .
  5. News: Sier . Jessica . TikTok's COO is an Aussie success story (who happens to be non-binary) . . March 24, 2023 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141744/https://www.afr.com/work-and-careers/leaders/tiktok-s-coo-is-an-aussie-success-story-who-happens-to-be-non-binary-20230320-p5ctqp#:~:text=Pappas%20has%20had%20a%20rollercoaster,its%20snappy%20videos%20every%20month . live .
  6. Radloff . Jessica . How TikTok COO Vanessa Pappas Manages One of the Most Influential Jobs in the World . . November 22, 2021 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141741/https://www.glamour.com/story/how-tiktok-coo-vanessa-pappas-manages-one-of-the-most-influential-jobs-in-the-world . live .
  7. Spangler . Todd . TikTok North America GM Says the App Doesn't Operate in China, but That Doesn't Change Anything About Its U.S.-Mandated Sale . Variety . August 4, 2020 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141740/https://variety.com/2020/digital/news/tiktok-app-doesnt-operate-in-china-1234725033/ . live .
  8. Web site: Vanessa Pappas . . 2024-06-29 . 2023-11-03 . https://web.archive.org/web/20231103170101/https://newschoolmediastudies.org/alumni/vanessa-pappas/#:~:text=Vanessa%20is%20currently%20Chief%20Operating,Head%20of%20Creative%20Insights%2C%20YouTube. . live .
  9. Web site: Hatmaker . Tayor . TikTok's COO is leaving their role at the company . . June 22, 2023 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141742/https://techcrunch.com/2023/06/22/tiktok-coo-v-pappas-leaves/ . live .
  10. News: Yurieff . Kaya . She was promoted just in time to lead TikTok through a 'Category 5 storm' . CNN . January 4, 2021 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141744/https://www.cnn.com/2021/01/04/tech/tiktok-interim-head-vanessa-pappas/index.html . live .
  11. News: Leskin . Paige . Under Vanessa Pappas, TikTok could go from political nightmare to a powerhouse focused on investing in creators . Business Insider . September 23, 2020 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141742/https://www.businessinsider.com/tiktok-who-is-vanessa-pappas-trump-china-bytedance-creators-profile-2020-9 . live .
  12. Cohen . David . How TikTok's Vanessa Pappas Pushed the Platform Not Just to Survive, but to Thrive . . October 24, 2021 . June 29, 2024 . July 3, 2024 . https://web.archive.org/web/20240703140144/https://www.adweek.com/media/how-tiktoks-vanessa-pappas-pushed-the-platform-not-just-to-survive-but-to-thrive/ . live .
  13. News: TikTok COO Pappas quits after five years in the role . . June 22, 2023 . 2024-06-29 . 2023-06-29 . https://web.archive.org/web/20230629124540/https://www.reuters.com/technology/tiktok-coo-pappas-has-quit-information-2023-06-22/ . live .
  14. News: TikTok: US general manager Pappas says app 'here for the long run' . BBC News . August 1, 2020 . June 29, 2024 . April 18, 2023 . https://web.archive.org/web/20230418202636/https://www.bbc.com/news/world-us-canada-53622799 . live .
  15. News: Banjo . Shelly . TikTok's U.S. Chief Says Video Site Will Stay Despite Trump Ban . Bloomberg.com . August 21, 2020 . 2024-06-29 . 2024-07-03 . https://web.archive.org/web/20240703140155/https://www.bloomberg.com/news/articles/2020-08-21/trump-s-ban-won-t-drive-tiktok-from-u-s-executive-says . live .
  16. News: Spangler . Todd . TikTok Names New CEO and Chief Operating Officer . . April 30, 2021 . June 29, 2024 . May 30, 2023 . https://web.archive.org/web/20230530220924/https://variety.com/2021/digital/news/tiktok-ceo-coo-appointments-1234963899/ . live .
  17. News: Lavietes . Matt . TikTok executive comes out as nonbinary . . February 7, 2023 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141740/https://www.nbcnews.com/nbc-out/nbc-out-proud/tiktok-executive-comes-nonbinary-rcna69516 . live .
  18. News: Fung . Brian . TikTok won't commit to stopping US data flows to China . CNN . September 14, 2022 . June 29, 2024 . May 18, 2024 . https://web.archive.org/web/20240518074240/https://www.cnn.com/2022/09/14/tech/tiktok-china-data/index.html . live .
  19. Cohen . David . TikTok Introduces Its Content Advisory Council . Adweek . March 18, 2020 . June 29, 2024 . July 3, 2024 . https://web.archive.org/web/20240703140147/https://www.adweek.com/performance-marketing/tiktok-introduces-its-content-advisory-council/ . live .
  20. Cohen . David . TikTok Forms Creator Diversity Collective . Adweek . June 25, 2020 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141748/https://www.adweek.com/performance-marketing/tiktok-forms-creator-diversity-collective/ . live .
  21. News: Barinka . Alex . Palmeri . Christopher . TikTok COO Pappas Steps Down . . June 22, 2023 . . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141741/https://time.com/6289335/tiktok-coo-pappas-steps-down/ . live .
  22. News: Wagner . Kurt . Vanessa Pappas, TikTok's Steady Hand . Bloomberg News . December 1, 2021 . 2024-06-29 . 2022-07-05 . https://web.archive.org/web/20220705135901/https://www.bloomberg.com/news/articles/2021-12-01/vanessa-pappas-tiktok-leader-who-kept-app-steady-bloomberg-50-2021 . live .
  23. News: Two Greeks on the 'Bloomberg 50' – TikTok's Vanessa Pappas tops the list . . December 2, 2021 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141744/https://neoskosmos.com/en/2021/12/02/news/two-greeks-on-the-bloomberg-50-tiktoks-vanessa-pappas-tops-the-list/ . live .
  24. 21 Australian women who defined 2021 . . December 15, 2021 . June 29, 2024 . October 26, 2023 . https://web.archive.org/web/20231026004054/https://www.vogue.com.au/culture/features/21-women-of-2021/image-gallery/3c313bdab3f3f8aefee7ecac1b43303f . live .
  25. Most Powerful Women: Vanessa Pappas . . 2024-06-29 . 2023-07-05 . https://web.archive.org/web/20230705035027/https://fortune.com/ranking/most-powerful-women/2022/vanessa-pappas/ . live .
  26. LA500 2022: Vanessa Pappas . . June 20, 2022 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141747/https://labusinessjournal.com/special-editions/la500/2022/technology-2022/la500-2022-vanessa-pappas/ . live .
  27. LA500 2023: Vanessa Pappas . Los Angeles Business Journal . June 5, 2023 . June 29, 2024 . June 29, 2024 . https://web.archive.org/web/20240629141743/https://labusinessjournal.com/special-editions/la500/2023-la500/technology-2023/la500-2023-vanessa-pappas/ . live .
  28. Fast Company's 2023 Queer 50 . . 2024-06-29 . 2024-06-30 . https://web.archive.org/web/20240630023629/https://www.fastcompany.com/queer-50/list . live .
  29. News: Goldsmith . Jill . Kareem Daniel Resurfaces On Simon & Schuster Board, With Former TikTok COO V Pappas . Deadline Hollywood . December 7, 2023 . June 29, 2024 . December 16, 2023 . https://web.archive.org/web/20231216072447/https://deadline.com/2023/12/kareem-daniel-v-pappas-simon-and-schusters-board-disney-tiktok-1235656558/ . live .
  30. News: Harris . Elizabeth A. . Simon & Schuster Board Comes From Books, Disney and TikTok . The New York Times . December 7, 2023 . V Pappas, another board member, has experience in a different aspect of book selling: social media. Mx. Pappas was the chief operating officer at TikTok, which has become enormously important in the industry. . June 29, 2024 . July 3, 2024 . https://web.archive.org/web/20240703140145/https://www.nytimes.com/2023/12/07/books/simon-schuster-board-kkr.html . live .
  31. News: Goldsmith . Jill . Paley Center Names WME's Christian Muirhead, Banijay Americas' Ben Samek To LA Board; AMC Networks' Kristin Dolan New Trustee . . May 29, 2024 . June 29, 2024 . May 30, 2024 . https://web.archive.org/web/20240530030919/https://deadline.com/2024/05/paley-center-christian-muirhead-banijay-americas-la-board-1235943388/ . live .
  32. Web site: Board of Trustees . 11 July 2023 . . 29 June 2024 . 29 June 2024 . https://web.archive.org/web/20240629141741/https://www.paleycenter.org/about/about-leadership-board-of-trustees/ . live .
  33. News: Perry . Sophie . TikTok COO comes out as non-binary with powerful message of 'celebrating difference' . . February 7, 2023 . June 29, 2024 . April 9, 2024 . https://web.archive.org/web/20240409014926/https://www.thepinknews.com/2023/02/07/tiktok-coo-v-pappas-non-binary/ . live .

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