Van Pur Explained

Browar Van Pur is a limited liability company based in Poland. The company operates 5 breweries in Jędrzejów, Koszalin, Łomża, Rakszawa and Zabrze. The headquarters of Van Pur is located in Warsaw.[1]

History

Van Pur is a Polish company launched at the time of the collapse of Communism in 1989, by Zbigniew Wantusiak, and Siegfried Pura of Astrid Pura.[2] After a period of business experiments in unrelated fields, the company focused entirely on the production and distribution of beer. It is now one of the fastest growing beer manufacturers in Poland. In December 2010, Van Pur bought the Polish branch of the Danish Royal Unibrew group.[3] In exchange, Royal Unibrew received 20% of shares of Van Pur in Poland with Van Pur retaining buyers options of the shares. In 2011 Van Pur, owned five breweries with the total production capacity of 4 million hectolitre of beer annually. October 15, 2012 Van Pur exercised its buyers option on the 20% shares previously held by Royal Unibrew for 111 million PLN.[4] As of now, it owns about 10% of the market share in Poland.[5] [6]

After more than two decades of developing its competency on the beer market Van Pur launched a new branch of products in 2013. The company's portfolio expanded to include non-alcoholic malt-based soft-drinks.[7]

Product portfolio

Van Pur's beer brands include Van Pur, Łomża, Strzelec, BROK, Śląskie and Karpackie - their share in the domestic beer market puts the company at the fourth position among beer producers in Poland. The product range is complemented by malt drinks brands: Razowy and Jędrzej. The company also provides private label products for the largest European retail chains.[8]

Lewiatan Holding S.A.

Goldbrayner Piwo Jasne [500ml can; 4% ABV], Goldbrayner Radler [500ml can; 2% ABV (55% Beer, 45% Lemonade)], Goldbrayner Strong [500ml can; 6.6% ABV], Goldbrayner Super Mocne ("Super Strong") [500ml can; 9% ABV].

Morrisons

Morrisons Premium Lager [440 ml can; 4.8% ABV]

Tesco

Tesco Alcohol-Free Beer [500ml can; 0.5% ABV], Tesco-Value Beer [500 ml can; 3.5% ABV], Tesco-Value Piwo Jasne Pelne ("Sparkling Lager Beer") [500ml can ; 4% ABV], Tesco Lager [500 ml can; 4% ABV], Tesco Premium Lager [500ml can; 5% ABV], Tesco Strong Lager [500ml can; 7% ABV].

Italy

In Italy, van Pur is selling beers under the labels: van Pur, Edelmeister, Cortes (a Corona-Mexican style beer with additional tequila flavour), Lomza (low alcoholic radler beer), Barley (in 3 different gradation: classic 4°, strong 6.6° and extra-strong 9°), Hermann Müller (lager and weizen), Karpackie, Hollebräu (even as non-alcoholic one), Dahlberg (only as 500 ml can).

Notes and References

  1. Web site: Po połączeniu z Van Pur SA część menadżerów Royal Unibrew Polska straciła pracę . Portal Spozywczy.pl . January 24, 2013 . Editorial . Polish.
  2. Web site: Memorandum informacyjne Browar Van Pur . Van Pur . 1999 . January 24, 2013 . PDF file, direct download.
  3. Web site: Royal Unibrew and Van Pur team up in Poland . Euro Investor.co.uk . January 24, 2013.
  4. http://investor.royalunibrew.com/releasedetail.cfm?ReleaseID=713270 Van Pur S.A. has exercised its option to purchase Royal Unibrew's shares of the company at PLN 111 million
  5. Web site: Fuzja na rynku piwa (Fusion in the beer market) . Republika rp.pl . January 24, 2013 . Polish.
  6. Web site: Spółki Royal Unibrew Polska i Van Pur oficjalnie połączone (The Royal Unibrew & Van Pur merger) . Portal Spozywczy.pl . January 24, 2013 . Polish.
  7. Web site: Van Pur. Our Story Section Corporate Website . Van Pur. October 21, 2013.
  8. Web site: Van Pur. Corporate Website. Van Pur. October 21, 2013.