Vallarta Supermarkets Explained

Vallarta Supermarkets
Type:Private
Founder:Enrique Gonzalez
Location:Santa Clarita, California
Locations:55
Industry:Retail
Homepage:https://vallartasupermarkets.com/en/
Area Served:California

Vallarta Supermarkets Inc. is an American supermarket chain. It is based in Santa Clarita, California.[1] As of June 2024, the chain has 55 locations in California.[2] The chain caters to the Latino communities of California and sells items usually not found in more Anglo-oriented American supermarkets.[3] The chain's stores are concentrated in southern California but has several as far north as Madera and Santa Cruz counties.[4]

Vallarta Supermarkets was founded in 1985 by Mexican émigré Enrique Gonzalez.[5]

Notes and References

  1. News: Vallarta celebrates new HQ in Valencia. Santa Clarita Valley Signal. June 17, 2024.
  2. News: New supermarket opens its doors in Watsonville. KSBW 8 Action News. June 12, 2024.
  3. News: Authenticity is in Season at Vallarta Supermarkets . Progressive Grocer. Bridget. Goldschmidt. November 5, 2020.
  4. Web site: Vallarta Supermarkets Store Locations.
  5. Web site: Vallarta Supermarkets Our Story.