Valitut Palat Explained

Frequency:Monthly
Category:Family magazine
Company:CIL Group
Publisher:Oy Valitut Palat
Firstdate:April 1945
Country:Finland
Based:Helsinki
Language:Finnish
Website:Valitut Palat

Valitut Palat is a monthly general-interest family magazine published in Helsinki, Finland. It is the Finnish edition of Reader's Digest.[1]

History and profile

Valitut Palat was started by Sanoma in 1945,[2] and the first issue appeared in April that year. Eljas Erkko was instrumental in the establishment of the magazine, and his assistant Sirkka Ruotsalainen was the founding editor-in-chief.[3] Its publisher is Oy Valitut Palat which was part of Reader's Digest Inc.[4] [5] The Club Internacional del Libro group (CIL Group) acquired the Oy Valitut Palat on 30 April 2013.[6] The magazine has its headquarters in Helsinki and is published on a monthly basis.[7] [8] [9]

Valitut Palat supports both conservative values and modern technology.[10] During the Cold War period it functioned as a window for Finland to the West and was among the leading anti-communist publications in the country.[3] The Finnish-Soviet Union Association claimed that both Valitut Palat and Det Bästa, Swedish edition of Reader's Digest, were two major anti-Soviet propaganda tools in Finland.[11]

The magazine covers content from its parent publication, Reader's Digest, but its material is adapted to the needs and cultural background of Finnish readers.[12]

Circulation

The first two issue of Valitut Palat sold 50,000 copies and 75,000 copies, respectively.[3] The magazine had a circulation of 100,000 copies in 1957.[3]

In 2007 the circulation of Valitut Palat was 223,300 copies.[13] [14] Its circulation was 197,000 copies in 2009, 187,404 copies in 2010[15] and 177,578 copies in 2011.[16] In 2012 the circulation of the magazine was 157,979 copies.[17] Its 2013 circulation dropped to 131,663 copies.[18]

See also

Notes and References

  1. Book: Anne Magnussen. Erin La Cour. Rikke Platz Cortsen. Comics and Power: Representing and Questioning Culture, Subjects and Communities. https://books.google.com/books?id=DPqmBgAAQBAJ&pg=PA226. 2015. Cambridge Scholars Publishing. 978-1-4438-7505-9. 226. Newcastle upon Tyne. Ralf Kauranen. Transnationalism in the Finnish 1950s Debate on Comics.
  2. Web site: SanomaWSOY Corporation. Reference for Business. 23 April 2015.
  3. Marek Fields. Reinforcing Finland's Attachment to the West: British and American Propaganda and Cultural Diplomacy in Finland, 1944-1962. University of Helsinki. 112–113. PhD. 2015. 10138/153952.
  4. Web site: Doris Stockmann. Niklas Bengtsson. Yrjö Repo. The Book Trade in Finland. Nordic Media. 23 April 2015. December 2005. 16. https://web.archive.org/web/20101224181557/http://www.nordicmedia.info/The-Book-Trade-in-Finland.pdf. 24 December 2010. dead.
  5. Web site: Subsidiaries of the Reader's Digest Association, Inc.. sec.gov. 28 August 2023 .
  6. Web site: HPP advised Club Internacional del Libro group in the acquisition of Valitut Palat – Reader's Digest. HPP Law. 23 April 2015. 3 May 2013. 18 June 2015. dead. https://web.archive.org/web/20150618192950/http://www.hpplaw.com/2013/hpp-advised-club-internacional-del-libro-group-in-the-acquisition-of-valitut-palat-readers-digest/.
  7. Book: The Europa World Year Book 2003. 978-1-85743-227-5. 2003. Europa Publications. 1615. London; New York.
  8. Book: Europe Review 2003/04: The Economic and Business Report. 118. 15th. London. 978-0-7494-4067-1. 2003. Kogan Page.
  9. Book: Foreign Trade: Basic Information Sources. July 1946. 1946. 41.
  10. Jaakko Suominen. Jussi Parikka. Sublimated Attractions. The introduction of early computers in Finland in the late 1950s as a mediated experience. Media History. 2010. 16. 3. 10.1080/13688804.2010.483099. 147095338.
  11. Book: Marek Fields. Defending Democracy in Cold War Finland. British and American Propaganda and Cultural Diplomacy in Finland, 1944–1970. 2019. Brill. Leiden. 978-90-04-41642-0. 117 . 10.1163/9789004416420.
  12. Book: Ulla Hakala. Adam in Ads: A thirty-year look at mediated masculinities in advertising in Finland and the US. 2006. Turku School of Economics. Turku. 978-951-564-374-2.
  13. Web site: Eva Harrie. The Nordic Media Market. Nordicom, University of Gothenburg. 23 April 2015. Göteborg. 2009.
  14. Web site: Anne Austin. etal. Western Europe Market & Media Fact. Zenith Optimedia. 23 April 2015. 2008. 5 February 2015. https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf. dead.
  15. Web site: Magazine Facts 2011. Aikakaus Media. 23 April 2015. 4 April 2012. 4 March 2016. dead. https://web.archive.org/web/20160304062901/http://mediakortit.aikakausmedia.fi/content/Liitetiedostot/pdf/magazinefacts2011_2012_04_04_netti.pdf. dmy-all.
  16. Web site: Top 50 Magazines. IFABC. 23 April 2015. 30 April 2014.
  17. Web site: Magazine Fact. Aikakaus Media. 23 April 2015. 7 October 2013. 4 March 2016. dead. https://web.archive.org/web/20160304220324/http://www.aikakauslehdet.fi/content/Liitetiedostot/pdf/magazinefacts_2013_10_07.pdf.
  18. Web site: Circulation Statistics 2013. Media Audit Finland. 23 April 2015. 23 June 2014. 29 March 2017. https://web.archive.org/web/20170329225311/http://mediaauditfinland.fi/wp-content/uploads/2014/06/Circulations2013.pdf. dead.

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