| VH1 Italia | |
| Country: | Italy Switzerland |
| Area: | Italy |
| Headquarters: | Italy |
| Language: | Italian |
| Picture Format: | 576i (SDTV) 1080i (HDTV) |
| Owner: | Paramount Networks EMEAA |
| Replaced: | MTV Music (terrestrial television only) |
| Sister Channels: | MTV MTV Music Comedy Central Nickelodeon Nick Jr. |
| Terr Serv 1: | Mux TIMB 3 |
| Terr Chan 1: | Channels 167 (SD) |
VH1 Italia was a 24-hour music entertainment channel operated by Paramount Networks EMEAA which launched on 1 July 2016, replacing the Italian version of MTV Music which launched on 1 March 2011 on digital terrestrial television. VH1 Italia was available over-the-air across Italy.[1] [2]
The channel used the slogan 'Music 4 Life' on all online and on-air branding. The channel used the existing VH1 branding and idents from VH1's international creative campaign. The channel used a mix of domestic and non-domestic music videos and artists. Italian artists were used in segments in order to promote the new channel - VH1 Italia: Music 4 Life. The network retained the music video direction of the original VH1 format, never moving its focus towards the American channel's reality television focus.
The channel ceased broadcasting on 7 January 2024.[3] [4]