Ustwo Explained

Ustwo Fampany Limited
Type:Private
Industry:Software development, video games, mobile apps
Predecessors:-->
Successors:-->
Hq Location City:London
Hq Location Country:England
Area Served:Worldwide
Products:Monument Valley, Monument Valley 2, DICE
Owners:-->
Num Employees:260
Num Employees Year:2019

Ustwo Fampany Limited (typically stylized as ustwo) is a London-based software development studio focused on digital design, such as clean and elegant user interfaces. Founded in 2004, the company had initially served clients in supporting their mobile apps, and developed mobile games, but gained significant attention upon release of Monument Valley in 2014, which won numerous awards and had over two million units sold. Alongside their Ustwo Games division, the company continues to produce other software for a range of computing devices through Ustwo Studios, as well as investing in new firms through Ustwo Adventure, and helping to mentor young talent within Ustwo Foundation.

History

Ustwo was founded by Matt "Mills" Miller and John "Sinx" Sinclair in the Shoreditch district of London in November 2004 as "Ustwo Studio, Ltd", aiming to get into the nascent mobile app market. Miller and Sinclair had been friends since they were eleven, and so the name "Ustwo" is in reference to their long-term relation, "us two".

Prior to the founding, Miller and Sinclair had been working at a design firm called Big Animal who had Sony as a client. After Ustwo was founded, they were able to gain work from Sony Ericsson from this prior relationship to help design a user interface. Additional work came from similar word-of-mouth for banking firm JPMorgan.

In 2007, Apple, Inc. introduced the iPhone and with it, the App Store in 2008. Miller and Sinclair saw the opportunity here to make and sell their own applications directly to consumers via the App Store, and started to explore that area. They toyed with various apps, having limited success outside of one title, MouthOff, that had a cartoon mouth on screen mimick mouth movements on hearing speech that they released in 2009. The app earned Ustwo, a product of strong word-of-mouth from works like Creative Review, Techcrunch, BBC, and CNN, according to Miller. MouthOff led to them gaining work from retail chain H&M. Work over the next few years split between client work and developing their own apps, splitting off the games development section into "Ustwo Games" while the client services remained at "Ustwo Studios". During this time, they developed Whale Trail in 2011, a children's game, which led to a deal with Penguin Group for an ebook and television series, and Blip Blop in 2012. The company did not focus on producing volumes of game apps to generate revenue, but instead felt that what few games they put should reflect the high quality their studio had become known for.

Ustwo's breakout title came in 2014 with Monument Valley. Monument Valley was developed as an artistic game, inspired by M. C. Escher works, and meant to have simple controls. Monument Valley was critically praised, being named the Apple Store's Editors Choice and later winning the Apple Design Award in 2014. The game has since sold more than in revenue from over 26 million copies sold. Ustwo had developed a relation with Apple, such that the surprise release of Monument Valley 2 was a headline presentation at the 2017 Apple Worldwide Developers Conference, and had their next major title Assemble with Care as one of the premiere titles available on launch of Apple Arcade in September 2019. Assemble with Care was later ported to Microsoft Windows and released on March 26, 2020.

The success of Monument Valley not only helped to put more money into the company, but helped them to gain more client-side work, was estimated to have brought in in 2013. With this, Ustwo began expanding its business by forming joint ventures with other startup firms, as well as establishing an investment arm proving both financial and service-related support for new firms.

In 2014, Ustwo co-founded DICE, a ticketing platform, with Phil Hutcheon, founder of music managing company Deadly Management.[1]

Ustwo renamed themselves as "Ustwo Fampany Ltd." in 2015, with "fampany" representing their desire to have their studio to be a combination of "family" and "company".

In 2019, Ustwo fired an employee for labour organizing at the company. The Independent Workers' Union of Great Britain, which represents him through Game Workers Unite UK, filed suit on the worker's behalf.[2] Lana Polansky of Waypoint criticized Ustwo for adopting progressive language and values to camouflage workplace issues and union busting activities.[3]

Structure

Ustwo Fampany has four primary divisions:

As of 2022, Ustwo had studios in Malmö, Lisbon, Tokyo, and New York in addition to the London headquarters, employing about 260 employees worldwide.

Games developed

YearTitlePlatform(s)
2011Whale Trail Android, iOS
2013Blip BlupAndroid, iOS[4]
2014Monument ValleyAndroid, iOS, Microsoft Windows, Windows Phone
2015Land's EndOculus Go, Samsung Gear VR[5]
2017Monument Valley 2Android, iOS, Microsoft Windows
2019Assemble with CareiOS, Microsoft Windows
2019Headed SouthAndroid[6]
2020Go Go BotsBrowser[7]
2020iOS, macOS, Microsoft Windows, Nintendo Switch, PlayStation 4, PlayStation 5, tvOS, Xbox One, Xbox Series X and Series S
2022Android, iOS, Microsoft Windows, Nintendo Switch[8]
2024Monument Valley 3Netflix[9]

Notes and References

  1. Web site: A Joint Adventure – DICE. 2020-12-18. www.ustwo.com. en.
  2. Web site: Taylor . Ivy . 2019-10-10 . Ustwo Games accused of union busting . 2022-06-09 . GamesIndustry.biz.
  3. Web site: Polansky . Lana . 2020-09-04 . How Games, Tech, and the Army Use Progressive Language as a Smoke Screen . 2022-06-09 . Waypoint.
  4. News: Natasha . Lomas . Blip Blup Is A Minimalist Mobile Puzzle Game That Lets You Play With Pulses Of Light . . 2013-05-23 . 2021-02-07.
  5. News: Aaron . Souppouris . The 'Monument Valley' team has created a dream of a VR game . . 2015-09-21 . 2021-02-07.
  6. News: Kyle . Bradshaw . Monument Valley's ustwo creates 'Headed South' for Pixel 4 . . 2019-10-19 . 2021-02-07.
  7. News: Dean . Takahashi . Monument Valley maker Ustwo launches Go Go Bots instant game on Facebook . . 2020-05-28 . 2021-02-07.
  8. Web site: Tomas . Franzese . The best games of September 2022: The Last of Us, Splatoon 3, and more . . 2022-09-30 . 2022-10-09.
  9. Web site: Monument Valley 3 announced and now open for pre-registration. Iwan. Morris. Pocket Gamer. August 21, 2024. August 21, 2024.