Urge | |
Type: | Citrus soda |
Manufacturer: | The Coca-Cola Company |
Distributor: | Coca-Cola Norway |
Origin: | Norway |
Introduced: | [1] |
Color: | Carotene E160a |
Variants: | Surge, Urge Uten Sukker (Diet) |
Related: | Vault |
Website: | Urge |
Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden.[2] [3] It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997. Urge was discontinued in Denmark and Sweden in 2001.[4] In Norway, Urge sales increased greatly over the years reaching a market share near 10%[5] despite receiving no marketing since its initial launch.
Urge was available in Norway in 0.5 L and 1.5 L bottles, and later also in 0.33 L cans, but in Q1 of 1999 the 1.5 L bottles were taken off the market due to unsatisfactory sales. The cans also vanished from the market a few years later, leaving only the 0.5 L bottles.
A massive campaign by the consumers on the internet community Facebook led to the relaunch of the 1.5 L bottle size on 1 September 2008.[6] It has a sugar content of 68 grams per 0.5 L bottle.[7]
In February 2017, due to fan demand, the 0.33 L cans were reintroduced in a multipack of four.[8]
An energy drink variant of Urge. It was launched in 2009 in association with the Facebook group that pressured Coca-Cola to relaunch the 1.5L bottles. Much like with many other energy drinks like Burn and Monster Energy, Urge Intense Triple Rush came in 0.5L cans and has a high caffeine content of 32 mg per 100 mL.
The Urge Intense range was discontinued in 2016.[9]
width=12% | Name ! | Launched | Discontinued | Notes |
---|---|---|---|---|
Urge Intense Triple Rush | 2009 | 2016 | The original variety. | |
Urge Intense Red Sting | 2010 | 2012 | A Raspberry-flavored variety. | |
Urge Intense Inferno | 2012 | 2014 | An orange-flavored variety.[10] | |
Urge Intense Wild Mango | 2013 | 2016 | A Mango-flavored variety.[11] |
In September 2017, a Zero Sugar version was launched known as Urge Uten Sukker, which like its regular counterpart, was made especially for Norway.[12] This sugar-free variant came in orange-tinted bottles, before switching to the clear ones regular Urge uses.
width=12% | Name ! | Launched | Discontinued | Notes |
---|---|---|---|---|
Urge Uten Sukker | 2017 | N/A | Sugar-free version of Urge. | |
Urge Chill Guarana | 2018 | 2019 | A Guarana-flavored variant.[13] | |
Urge Smooth Mango | 2020 | N/A | A Mango-flavored variant.[14] | |
Urge Holiday Flavor Fruity Flavor | 2021 | 2022 | A Julebrus-flavored variant, sold for the 2021 holiday season. |
Per 100 mL:[15] | ||
---|---|---|
Energy | 238 kJ / 56 kcal | |
Protein | 0 g | |
Carbohydrates | 13.5 g | |
Fat | 0 g |