Upwork Explained

Upwork Global Inc.
Company Type:Public
Traded As:NASDAQ:
Russell 2000 Index component
Industry:Freelance marketplace
Predecessor:Elance-oDesk
Elance
oDesk
Founded: (as Elance)
(as oDesk)
(as Elance-oDesk)
(as Upwork)
Founder:Beerud Sheth
Srini Anumolu
Sanjay Noronha
Odysseas Tsatalos
Stratis Karamanlakis
Headquarters:Santa Clara, California, U.S.
Area Served:Worldwide
Key People:Hayden Brown (CEO)
Thomas Layton (chairman)
Revenue: 421.6 million (2024)[1]
Registration:Required

Upwork Global Inc., formerly Elance-oDesk, is an American freelancing platform headquartered in Santa Clara and San Francisco, California.[2] The company was formed in 2013 as Elance-oDesk; after the merger of Elance Inc. and oDesk Corp. The merged company was subsequently rebranded to Upwork in 2015.[3]

In March 2022, Upwork was named on Times list of TIME100 Most Influential Companies of 2022.[4]

History

Elance was founded in 1998 by MIT graduate Beerud Sheth and Wall Street veteran Srini Anumolu in a two-bedroom apartment in Jersey City. In December 1999, the company's 22 employees relocated to Sunnyvale, in California's Silicon Valley. Elance's first product was the Elance Small Business Marketplace.[5]

oDesk was founded in 2003 by two friends, Odysseas Tsatalos and Stratis Karamanlakis, who wanted to work together even though one of them was in the U.S. and the other was in Greece.[6] [7] Originally created as a staffing firm, oDesk eventually became an online marketplace that allowed registered users to find, hire, and collaborate with remote workers.[8]

Elance and oDesk announced their merger on December 18, 2013 to create Elance-oDesk.[9] In 2015, the new company was rebranded as Upwork, which coincided with an upgrade of the oDesk platform under the same name. The newly named Upwork also planned to phase out the Elance platform within a couple of years.[10]

The company was listed on the Inc. 5000 list from 2009 to 2014 and filed for an initial public offering on October 3, 2018.[11] [12]

On March 7, 2022, Upwork started suspending operations for freelancers and clients in Russia and Belarus as a sanction following Russia's invasion of Ukraine in February 2022.[13]

Service and business model

Businesses and individuals can connect through this platform to conduct business. Clients post a description of their job and a price range they are willing to pay for a freelancer to complete it. The client may invite specific freelancers to apply for their jobs, or post the job for any freelancer who is interested to apply. Once the client has chosen who they want to complete the job, they hire that freelancer by sending a contract with set hours, pay rate, and a deadline for the work to be completed.[14] Freelancers are also required to purchase "connects" in order to be able to bid for jobs.[15]

Size, scope, and changes

In March 2017, Upwork reported 14 million users in 180 countries with $1 billion USD in annual freelancer billings.[16] [17]

In 2020, the company purged 1.8 million freelancers.[18] [19] In a 2019 call with investors Upwork CEO, Hayden Brown, said that Upwork would be focusing more on serving the needs of Fortune 500 companies rather than smaller companies just looking for a quick job with a single gig worker. Brown also spoke of a "skill gap" between what companies were looking for on the Upwork platform and what they were getting. Many of the freelancers purged were rated as "less skilled" or had lower rankings on the platform.[20]

In October 2020, Upwork launched a new feature called "Project Catalog" that allows freelancers and agencies to offer pre-scoped services at fixed prices, similar to Fiverr marketplace. [21]

Notes and References

  1. Web site: Annual Report 2020. Investors.upwork.com. 12.
  2. News: Elance-oDesk Becomes 'Upwork' In Push To Build $10B In Freelancer Revenues. 5 May 2015. Forbes. 5 May 2015.
  3. Web site: Lunden . Ingrid . Elance-oDesk Rebrands As Upwork, Debuts Slack-Like Chat Platform . TechCrunch . May 5, 2015 . May 17, 2016 .
  4. Van Houten . Alison . TIME100 Most Influential Companies of 2022 - Upwork . August 2, 2022 . . March 30, 2022.
  5. Web site: The Dawn of the E-Lance Economy . Thomas W. Malone . Robert J. Laubacher . Harvard Business Review . dead . https://web.archive.org/web/20120131175450/http://www.ecopywriters.com/downloads/dawn-elance-econ.pdf . 2012-01-31 . 2010-12-25 .
  6. Web site: California Secretary of State. Corporate filing date 1/27/2003. 22 June 2014. https://web.archive.org/web/20150315010639/http://kepler.sos.ca.gov/. 15 March 2015. dead. dmy-all.
  7. News: The story behind launching oDesk - with Gary Swart - Mixergy. Mixergy. 2017-07-28. 19 March 2014.
  8. Web site: Elance-oDesk unveils platform, name . 2023-05-22 . www2.staffingindustry.com . en-US.
  9. News: Elance Merges With oDesk to Boost Service for Freelancers . Bloomberg Technology . December 19, 2013 . January 18, 2014 . Levy, Ari . San Francisco.
  10. Web site: oDesk becomes Upwork, but what about Elance?. 6 May 2015. news.smallbusinesstrends.com. 5 May 2015.
  11. News: 2018-07-25. Upwork Just Made a Surprising Decision That Will Change Everything For Freelancers. Inc.com. 2018-07-25.
  12. News: Upwork — the largest freelancers' network — soars 50% in trading debut. Jiang. Ethel. 3 October 2018. Markets Insider. 3 October 2018.
  13. Web site: A Letter From Our CEO.
  14. Web site: How to use Upwork effectively to hire quality talent for business? . 2023-05-22 . webdew . en.
  15. https://support.upwork.com/hc/en-us/articles/211062898-Understanding-and-Using-Connects
  16. Web site: Snagajob Appoints Former Upwork CEO to Board of Directors. Snagajob. www.prnewswire.com. 2017-07-28.
  17. Web site: TechDay - Upwork's SVP of Marketing Explains What It Takes To Perfect An Offering That Relies On People. techdayhq.com. 2017-07-28.
  18. Web site: Hayden Brown, Upwork Inc: Profile and Biography. 2020-09-09. Bloomberg.com. en.
  19. Web site: 1.8 million gig workers were purged from Upwork - here's why. 2024-06-26. businessofbusiness.com. en.
  20. Web site: Upwork.. investors.upwork.com. Q4 and Full Year 2019 Prepared Remarks.
  21. Web site: 2020-10-27 . Introducing Project Catalog™ . 2022-04-20 . Upwork.