| Election Name: | 1990 United States Senate election in North Carolina |
| Country: | North Carolina |
| Type: | presidential |
| Ongoing: | no |
| Previous Election: | 1984 United States Senate election in North Carolina |
| Previous Year: | 1984 |
| Next Election: | 1996 United States Senate election in North Carolina |
| Next Year: | 1996 |
| Election Date: | November 6, 1990 |
| Flag Year: | 1885 |
| Image1: | JesseHelmsCropped.png |
| Nominee1: | Jesse Helms |
| Party1: | Republican Party (United States) |
| Popular Vote1: | 1,089,012 |
| Percentage1: | 52.58% |
| Nominee2: | Harvey Gantt |
| Party2: | Democratic Party (United States) |
| Popular Vote2: | 981,573 |
| Percentage2: | 47.39% |
| Map Size: | 325px |
| U.S. Senator | |
| Before Election: | Jesse Helms |
| Before Party: | Republican Party (United States) |
| After Election: | Jesse Helms |
| After Party: | Republican Party (United States) |
The North Carolina United States Senate election of 1990 was held on November 6, 1990, as part of the nationwide elections to the Senate. The general election was fought between the Republican incumbent Jesse Helms and the Democratic nominee former mayor of Charlotte Harvey Gantt. Helms won re-election to a fourth term by a slightly wider margin than the close election in 1984.
The election received renewed attention in 2020 with the release of ESPN miniseries The Last Dance, which mentioned Chicago Bulls superstar Michael Jordan refusing to endorse Gantt, who was seeking to become the first African-American to represent North Carolina - Jordan's home state - in the United States Senate.[1]
The Helms campaign against black Democratic nominee Harvey Gantt was racially charged, as he focused on messaging of black people taking jobs from white people. He ran an advertisement in which a white person was denied a job due to racial quotas. Carter Wrenn, who was involved in the ad's creation, stated that "We played the race card".[2]
60% of white voters supported Helms while 94% of black voters supported Gantt.[3]