Unigo Explained

Unigo
Industry:Internet
Location:New York, Portland, Florida
Founded:September 2008
Founder:Jordan Goldman (CEO from 2008 - 2014)

Unigo is an online business matching students with colleges, scholarships, internships, student loans, majors and careers. According to USA Today, “millions of students use Unigo to assist in their college search.”[1] Education publisher McGraw-Hill wrote “Unigo is the largest and most authoritative library of college reviews on the internet.”[2]

In 2014, the firm was acquired by EDPlus Holdings, LLC.[3] In July 2016, EDPlus Holdings soldUnigo.com, along with EStudentLoan.com, to Education Dynamics.[4]

Services

Unigo.com includes 650,000 college reviews, 3.6 million scholarships, 90,000 internships and 3.3 million study materials,[5] as well as a marketplace of 20,000 academic tutors, professional college counselors and online courses.[6] The site has 2 million registered users and receives 14 million unique visitors per year.[7]

At B2e.unigo.com,[8] the firm provides enrollment and market research services to more than 50 colleges and universities. Unigo also owns and operates Cinergy Education, a firm providing n higher education marketing services.[9] The firm also owns and operates PrepTalk[10] and UnigoConnec, t[11] that license technology to colleges for recruitment, student retention and alumni networking.

Unigo owns the student loan marketplace estudentloan.com[12] and provides student loan information for Bankrate.com.[13] Unigo Student Funding partners with colleges to originate and service student loans.[14]

Media partnerships

Unigo provides college information for many mainstream media brands including U.S. News & World Report,[15] ABC News,[16] Money Magazine[17] and The Huffington Post.[18] Thefirm co-founded the brand WSJ On Campus with The Wall Street Journal[19] and created the 152-page print title "The USA Today / Unigo College Guide" with USA Today.[20] The firm also created high schools curriculum and tutoring services with McGraw-Hill Education.[21]

Investors

Unigo's investors include The Wall Street Journal,[19] McGraw-Hill Ventures[22] and Aequitas Capital.[23] The company has been awarded education grants by Facebook, The Gates Foundation and The NYC Board of Education.[24] It has received recognitions from The Webby Awards,[25] the Association of Educational Publishers, the Viacom Foundation and The White House.[26] Unigo reaches more than 50% of all college-bound students and provides services to approximately 9 million consumers each year.[23]

Other sources

Notes and References

  1. Web site: USA Today College Guide. USA Today. 17 June 2015.
  2. Unigo.com Attracts $1.6 Million in Institutional Capital. September 15, 2011. Unigo.com. PRNewswire.
  3. Web site: EDPlus Holdings Acquires Unigo and Offers the Most Comprehensive Platform to Prepare Students for College and Beyond. LLC. EDPlus Holdings. www.prnewswire.com. en. 2017-02-17.
  4. https://www.prweb.com/releases/educationdynamics_announces_the_acquisition_of_unigo_com_and_estudentloan_com/prweb13526500.htm EducationDynamics Announces the Acquisition of Unigo.com and EStudentLoan.com
  5. Web site: Unigo. July 17, 2015. Unigo. 30 August 2015.
  6. News: Unigo launches the Quickbooks of college admissions . January 11, 2012 . Wired . dead . https://web.archive.org/web/20161222125555/https://www.wired.com/2012/11/unigo-launches-the-quickbooks-for-the-college-admissions-process/ . December 22, 2016 .
  7. News: Unigo: The Only Resource You Will Need for College Applications. April 1, 2012. American Airlines. Hemispheres.
  8. Web site: B2e.unigo.com. July 17, 2015. Unigo. 30 August 2015.
  9. Unigo Group Acquiring The Assets Of Cinergy Education To Further Elevate Students' Return On Education. September 3, 2014. Unigo Group. PR Newswire.
  10. News: Unigo Group Acquires PrepTalk. April 8, 2015. Dow Jones Newswire.
  11. Web site: Unigo Connect. July 17, 2015. Unigo. 30 August 2015.
  12. Web site: estudentloan. July 17, 2015. Unigo. 30 August 2015.
  13. News: New Partnership Simplifies Student Loan Process with One-Stop Shopping. https://web.archive.org/web/20150428153044/http://www.reuters.com/article/2015/03/19/unigo-bankrate-loans-idUSnPnPPJ6D+5d+PRN20150319. dead. April 28, 2015. March 19, 2015. Reuters.
  14. Web site: Unigo Group Launches Private Lending Initiative. August 30, 2015.
  15. News: Unigo. July 27, 2011. Inc..
  16. News: College Students Credit Cards Viewer Advice Financial Tips Jordan Goldman. September 9, 2011. ABC News.
  17. News: Unigo Partners with MONEY Magazine to Launch MONEY College Planner. July 21, 2013. MarketWatch.
  18. News: A College Guide for the Social Media Buff . September 14, 2010. Huffington Post.
  19. News: Wall Street Journal Launches WSJ On Campus with Unigo. October 26, 2009. TheGlobeNewswire.
  20. Web site: USA Today / Unigo College Guide. USA Today. 17 June 2015.
  21. Unigo and McGraw-Hill Announce Strategic Partnership to Create Curriculum on College and Career Readiness. September 28, 2013. Unigo. PR Newswire.
  22. Unigo.com Attracts $1.6 Million in Institutional Capital led by McGraw-Hill. September 15, 2011. Unigo.com. PRNewswire.
  23. Web site: Thesis on Education. August 30, 2015 .
  24. News: The 17 Winners of the Facebook and Gates Foundation Education App Contest Are Making College Easier . January 29, 2013. Techcrunch.
  25. Web site: Unigo Nominated for Webby Awards. Slideshare. 30 August 2015.
  26. Web site: Looking at Unigo. Slideshare. 30 August 2015.

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