Unicorn Theatre (Kansas City) Explained

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Unicorn Theatre
Artisticdirector:Cynthia Levin
Formed:1974
Location:Kansas City, Missouri
Homepage:https://www.unicorntheatre.org

The Unicorn Theatre (Kansas City) is a not-for-profit theatre operating in Kansas City, Missouri. It has a history of premiering cutting-edge contemporary plays and musicals that have never before been produced in the area.[1]

History

In 1974, three UMKC Theatre graduates – Rohn Dennis, Liz Gordon, and Jim Cairns - turned a rented warehouse in Kansas City's River Market area into a locally based theatre company named "Theatre Warehouse."[2] The group's name was changed to the Unicorn Theatre in 1981, after letterhead paper was donated to the nascent company with a unicorn printed at the top.[3] The Unicorn joined Actors' Equity Association, the national union for professional actors and stage managers, in 1984.[4] The theatre draws its company of actors largely from the greater Kansas City area, but its productions also frequently feature performers from regional theatre communities in Chicago, St. Louis, and various other cities across the United States.[5]

The Unicorn moved to its current location on Main Street in 1986, when it transformed an 80-year-old parking garage into a functional, intimate theatre space with a thrust stage.[6] The space underwent renovations in 1996 to include a new box office, lobby, rehearsal space, administrative office, and a Main Street entrance. The structure itself houses two performance spaces: a 152-seat Mainstage theatre, and the Jerome Stage, a second 122-seat theatre. A $2 million Next Stage Capital Campaign was launched in 2004 to renovate and expand the theatre,[7] and the Unicorn opened the Jerome Stage in 2008, naming it after Norge W. Jerome, a nutritional anthropologist and former Unicorn theatre board member.[8]

In 1981, Cynthia Levin became Producing Artistic Director of the theatre.[9] Levin announced at the start of the theatre's 40th-anniversary 2013–2014 season that the Unicorn will be launching a Longevity Campaign to raise the funds necessary to make the theatre the only of its kind in Kansas City to purchase and own its performance space.[10]

New play development

The Unicorn is a founding member of the National New Play Network (NNPN), an alliance established in 1998 to support the development of new plays.[11] As a part of their membership with NNPN, the Unicorn produces Rolling World Premieres, part of the Continued Life of New Plays Fund, to support production of a new play within a 12-month period.[12] Since 1981, each season at the Unicorn has featured at least one world-premiere production.[13] To date, the theatre has produced 58 world-premiere productions during the span of their 40 years of operation.[14]

Notes and References

  1. Web site: A letter from Cynthia. Unicorn Theatre. 20 March 2014.
  2. News: Fowler. Giles M.. A New Stage...for 'Us'. Kansas City Star. May 1975.
  3. News: Royston. Peter. 'All The Risk Is On Stage' or How The Unicorn Got Its Name: Kansas City's Unicorn Celebrates 30 years of Cutting Edge Theatre!. Actor's Equity Association. March 2004.
  4. Web site: Unicorn Theatre. AmericanTowns.com. 20 March 2014.
  5. News: Bacon. Su. Theater's theme is risky, not run of the mill. Kansas City Star. February 1, 2005.
  6. Web site: Unicorn Theatre History. Unicorn Theatre. 20 March 2014.
  7. Book: Deck, Robert Craig. Unicorn Theatre Marketing Analysis and Strategic Recommendations. 2007. 9780549257011.
  8. News: Trussell. Robert. Unicorn bounds into the future. Kansas City Star. February 2008.
  9. Web site: Varney. Tara. "Cynthia Levin and Getting to Level 20: Thirty Years of The Unicorn Theatre. KC Stage. 21 March 2014.
  10. Web site: Longevity Campaign; A Capital Campaign to Buy the Building. Unicorn Theatre.
  11. Web site: Unicorn Theatre. National New Play Network.
  12. Web site: NNPN Announces the 40th Rolling World Premiere: LASSO OF TRUTH By Carson Kreitzer. National New Play Network. dead. https://web.archive.org/web/20131106060504/http://www.nnpn.org/news/nnpn-announces-the-40th-rolling-world-premiere-lasso-of-truth-by-carson-kreitzer. 2013-11-06.
  13. News: Trussell. Robert. A Unicorn Looking for Magic. Kansas City Star. December 2008.
  14. Web site: New Play Development. Unicorn Theatre.