Unexpected red theory explained

The unexpected red theory is a design theory asserting that incorporating red-colored home accessories can enhance interior design.^[1] Coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn,^[2] the theory first attained popularity on the social media platform TikTok in January 2024, and eventually received widespread coverage across various design magazines.^[3]

Critical analysis and reception

Design journalists and publications have created listicles to highlight interior spaces, such as houses and hotels, that reflect the theory.^[4]

In Real Simple, journalist Morgan Noll wrote that "red is one of the most visible colors in the color spectrum so it has a strong ability to grab attention and attract the eye."^[5]

In The Daily Telegraph, Sophie Robinson, a designer, criticized that “you can’t just add red to any room – it’s just not that simple. It can look jarring.”^[6]

References

1. Web site: McCaughan-Hawes . Charlotte . February 20, 2024 . TikTok's 'unexpected red theory' is an interior designer trick you need to know . February 21, 2024 . . en-GB.
2. News: Kircher . Madison . February 16, 2024 . What Is 'Unexpected Red'? . February 20, 2024 . The New York Times.
3. Web site: Dowling . Amber . January 30, 2024 . See Why Experts Think Unexpected Red Theory May Be The Next Home Trend You Need . February 21, 2024 . . en-CA.
4. Web site: February 13, 2024 . 50+ Rooms That Prove 'The Unexpected Red Theory' Really Works - The Nordroom . February 21, 2024 . en-US.
5. Web site: Noll . Morgan . January 25, 2024 . The "Unexpected Red Theory" Could Elevate Your Home and Fashion Game . February 21, 2024 . . en.
6. News: Newton . Hannah . February 6, 2024 . Why 'unexpected red' is trending in interiors – and how to do it right . February 21, 2024 . . en-GB . 0307-1235.