Unconditional (Memphis May Fire album) explained

Unconditional
Type:Studio
Artist:Memphis May Fire
Cover:Memphis May Fire - Unconditional - from Commons.jpg
Released:March 25, 2014
Recorded:Chango Studios
Length:43:20[1]
55:08 (deluxe edition)
Label:Rise
Prev Title:Challenger
Prev Year:2012
Next Title:This Light I Hold
Next Year:2016

Unconditional is the fourth studio album by American metalcore band Memphis May Fire. It was released on the March 25, 2014 by Rise Records and distributed by Fontana Distribution. The deluxe edition was released on July 17, 2015.

Background and recording

Memphis May Fire had planned to release their new album in early 2014.[2] The band recorded at Chango Studios with Kellen and Cameron Mizell as the producers.[3] [4]

On December 14, 2013 the band tweeted that they had finished recording their forthcoming album with vocalist Matty Mullins expressing on how proud he was of the album. The album was expected to be an early 2014 release.[5] On December 18, the band announced "The Unconditional Tour" beginning late February through March with fellow acts The Word Alive, A Skylit Drive, Hands Like Houses and Beartooth in the US.[6]

In a studio update for the album, it was announced that it would be titled Unconditional and would be released on March 25, 2014 through Rise Records.[7]

Style and composition

In an Alternative Press interview released on September 7, 2013 the band stated that their new album will "have more of a theatrical feel, as well as orchestral presence" also describing their new album as a "soundtrack to an action film".[8]

In another interview, the band described the sound of their new album, "[It] Just shows maturity. The newest record is very theatrical. It almost feels like a movie soundtrack from start to finish. It’s really awesome. A lot of orchestra stuff playing a big role in the record. It’s just – it’s more mature. I think that our younger audience is going to love it – certain aspects of it – and our older audience is going to really appreciate how far we’ve come as artists. They’re really going to love the record too. It’s great."[9]

Release and promotion

On February 6, 2014 the first single, "No Ordinary Love" was streamed through the Rise Records YouTube channel, and the official track listing was also released on this date.[10] The band later released "Sleepless Nights" on February 24[11] and then "Beneath The Skin" on March 11, 2014.[12] [13] On March 13, 2014, Rise Records released a playlist of the full album on YouTube,[14] announced by Mullins who tweeted, "Sometimes you gotta leak your own record!" [15]

Commercial performance

Unconditional debuted at No. 4 on the Billboard 200,[16] No. 1 on the Top Rock Albums and the Billboard Alternative Albums chart,[17] [18] selling around 27,000 copies in the first week. The album has sold 83,000 copies in the United States as of September 2016.[19]

Track listing

All lyrics written by Matty Mullins, all music composed by Kellen McGregor and Memphis May Fire.

Personnel

Memphis May Fire
Additional

Charts

Chart (2014)Peak
position
UK Albums Chart (The Official Charts Company)[20] 190
US Billboard 2004
US Billboard Alternative Albums1

Notes and References

  1. Web site: Unconditional - Memphis May Fire. iTunes. Rise Records. 20 February 2014.
  2. Web site: Beringer. Drew. Memphis May Fire Planning New LP in Early 2014. AbsolutePunk.com. Absolute Punk. 20 February 2014.
  3. Web site: Major. Nick. In The Studio with Memphis May Fire. AltPress.com. 7 October 2013. AltPress. 7 February 2014.
  4. Web site: Memphis May Fire set to release new album. Lambgoat.com. Lamb Goat. 7 February 2014.
  5. Web site: Mullins. Matty. Album recording finished. Twitter.com. Memphis May Fire. 20 February 2014.
  6. Web site: Memphis May Fire, The Word Alive, A Skylit Drive, Etc. Tour Officially Announced. theprp.com. The PRP. 20 December 2013. wookubus. News post. 19 December 2013. Memphis May Fire, The Word Alive, A Skylit Drive, Hands Like Houses and Beartooth have officially announced their ‘The Unconditional Tour‘....
  7. Web site: Kraus. Brian. Memphis May Fire post third studio update for 'Unconditional'. Altpress.com. 26 January 2014. AltPress. 7 February 2014.
  8. Web site: Nick. Major. In The Studio with Memphis May Fire. Altpress.com. 7 October 2013. AltPress. 7 February 2014.
  9. Web site: Memphis May Fire planning new LP in early 2014. KillYourStereo.com. Kill Your Stereo. 7 February 2014.
  10. Web site: Crane. Matt. Memphis May Fire release new song, "No Ordinary Love". Altpress.com. 6 February 2014. AltPress. 7 February 2014.
  11. Web site: Kraus. Brian. Memphis May Fire stream new single, "Sleepless Nights". AltPress.com. 25 February 2014. AltPress. 12 March 2014.
  12. Web site: Bird. Michele. Memphis May Fire stream new song, "Beneath The Skin". AltPress.com. 11 March 2014. AltPress. 12 March 2014.
  13. Web site: Beneath The Skin: Memphis May Fire: MP3 Downloads . Amazon . 2015-05-28.
  14. Web site: Memphis May Fire - Unconditional (Album Stream) . YouTube.com . 2015-03-11 . 2015-05-28.
  15. Web site: Matty Mullins on Twitter: "Sometimes you gotta leak your own record :) CHECK IT OUT!!! http://t.co/W9NTVVRR5X" . Twitter.com . 2014-03-13 . 2015-05-28.
  16. Billboard 200 . April 12, 2014 . Billboard.
  17. Top Rock Albums . April 12, 2014 . Billboard.
  18. Alternative Albums . April 12, 2014 . Billboard.
  19. https://web.archive.org/web/20160928004910/http://hitsdailydouble.com/new_album_releases . September 28, 2016 . Upcoming Releases . Hits Daily Double . HITS Digital Ventures .
  20. Web site: Zywietz. Tobias. Chart Log UK. Zobbel.de. Tobias Zywietz. April 5, 2014.