| Native Name: | Urdu: {{Nastaliq|امید |
| Genre: | Soap opera |
| Director: | Zahid Mehmood |
| Starring: | Erum Akhtar Kashif Mehmood Farhan Ally Agha Sara Saif Sidra Batool Esha Noor |
| Composer: | Naved Nashad |
| Country: | Pakistan |
| Language: | Urdu |
| Num Episodes: | 75 |
| Camera: | Multi-camera setup |
| Producer: | Abdullah Kadwani Asad Qureshi |
| Company: | 7th Sky Entertainment |
| Network: | Geo Entertainment |
Umeed is a Pakistani social soap opera television series, produced by Abdullah Kadwani and Asad Qureshi under their production banner 7th Sky Entertainment. It features Erum Akhtar, Kashif Mehmood, Farhan Ally Agha, Sara Saif and Sidra Batool as lead along with Sajid Shah, Asim Mehmood, Afshan Qureshi, Humaira Bano, Esha Noor and Farah Nadir in pivotal roles.[1] [2]
The serial marks comeback of Sidra Batool to television as she was last seen in Shikwa Nahin Kisi Se, three years back, in 2017.[3] [4]
Hailing from a lower middle-class family, Umeed is a young and innocent girl who shares a strong and loving bond with her mother, Zainab. Things come crashing down for the family when Saleem (Umeed's father) falls into the trap of stereotyping his own family due to financial hardships. With her marriage at stake and a daughter to take care of, Zainab stands up for herself and struggles to ward off the stigma around divorce. However, society's cruel remarks hold her back. The story follows struggle of Zainab and her daughter, Umeed as they face hardships in their lives.