Uche Pedro Explained

Uche Pedro
Birth Name:Uchenna Jennifer Eze
Birth Date:1984 7, df=yes
Birth Place:
Nationality:
Organization:BellaNaija
Other Names:Uche Pedro
Occupation:Media Tech Entrepreneur
Education:
Alma Mater:
  • University of Western Ontario
Years Active:2006–present
Spouse:Bode Pedro
Children:3
Known For:BellaNaija

Uche Pedro (born by Uche Eze; 26 July 1984) is a Nigerian entrepreneur. She is the founder and CEO of BellaNaija, a media tech brand known for entertainment and lifestyle content. Under her leadership, BellaNaija's social footprint has grown through its collective brands - BellaNaija.com, BellaNaija Weddings and BellaNaija Style - to be the largest on the African continent with more than 200 million impressions each month.[1]

Early life and education

Uche was born and raised in Nigeria, where she finished her primary and secondary school education. Uche holds a Honors Business Administration degree from the Ivey Business School,[2] where she graduated with distinction in 2006. In 2020, she graduated from the Harvard Kennedy School with a master's in public administration.[3]

Career

Uche worked for Shell Canada, Cadbury Middle East & Africa Unit in the UK, and Cadbury in Nigeria. In July 2006, she founded BellaNaija.[4]

She claimed the idea for establishing BellaNaija came while she was studying at a university in Canada, where she had a two-week holiday and soon got bored. inspired to start something that represented this exciting young vibe in the country when she came to Nigeria and observe the growing improvements in fashion, entertainment, and business.[5]

Uche is a Fellow of TEDGlobal and a Nigeria Leadership Initiative associate.[6]

Uche realized the potential of what she was building, and she went ahead to organize the business. Taking a step in organizing the business by registering a parent company, BainStone Limited.BainStone Limited is focused on developing and managing innovative and exciting online media content for Africans. The company was among the 50 high potential SMEs chosen and awarded a British Airways, Opportunity Grant.[7]

In 2013, Uche was honored as the British Council International Young Media Entrepreneur of the Year for Nigeria. In 2014 and 2015, Forbes Magazine Online listed Uche among the 30 Most Promising Young Entrepreneurs in Africa. In December 2015, she was listed amongst the Most Influential CEOs of 2015 by Ventures Africa[8] as well as New African Woman's Women of the Year for 2015 and made the QUARTZ’S List of 30 African Innovators.[9]

In 2016, she won the African Blogger of the Year award at the Nickelodeon Kids Choice Awards. In 2017, Uche was invited as a civic leader making a difference around the world for the first-ever Obama Foundation Summit[10] and participated in the Stanford Seed Transformation Programme. In February 2018, Uche featured in the annual OkayAfrica100 Women campaign,[11] celebrating extraordinary women from Africa and the diaspora making waves across a wide array of industries, while driving positive impact in their communities and the world at large. Uche was selected to participate in the 2018 campaign for Bill and Melinda Gates.[12]

Uche Pedro received an invite to The Obama Foundation Summit; a 2-day gathering of about 500 civic leaders from around the world. The BellaNaija team completed the Stanford Seed Transformation Program in 2017, a 12- month program where high potential leaders are challenged to assess their companies’ vision and redefine strategies.[13]

Uche is passionate about impacting her community and nurturing the next generation. She is the founder of #BNDoGood[14] - an impact -driven initiative which consistently supports a wide variety of non-profits and social impact organizations including LEAP Africa, Slum2School, Django Girls, Junior Achievement Nigeria and a long list of others. In 2018, Uche co-founded PVCitizen, an initiative to encourage millennials and Generation Z to register to vote and become active citizens. In November 2018, Uche received an ELOY Award for Innovation/Invention, reserved for a woman who has used her skills to create innovative ways to solve problems and also invented solutions to different challenges. In addition, she was honored with a Frown Awards by UNFPA/UNICEF for her efforts to protect the right of every girl child and contribution to the Abandonment of Female Genital Mutilation (FGM) in Nigeria. Uche served as a host for the TEDxLagos Spotlight event in August 2018.[15]

Personal life

On 16 June 2012, Uche married Bode Pedro, a son of former Deputy Governor of Lagos State, Femi Pedro.[16] She gave birth to a set of twins in 2015.[17]

Recognition

Awards

YearAward PrizeResultRef
2010The Future AwardsYoung Person of the Year[34]
The Best Use of Technology
African Fashion WeekOutstanding Contribution to Fashion Communication Award
2012FAB Awards Online Publication of the Year
2013The Future AwardsYoung Media Entrepreneur of the Year[35]
TW Magazine Phoenix Gala Awards Business Protege Award[36]
The British CouncilYoung Media Entrepreneur Award[37]
2014WIE Africa ConferenceWIE Next Generation Leader Award[38]
2015Creative Industries AwardsCreative Industries Awards for Bloggers[39]
2016Kids' Choice AwardsBest African Blogger[40]
La Mode AwardsBellaNaija Style - Outstanding Recognition for contribution to the Fashion and Entertainment Industry
Nigerian Fashion and Style AwardsBellaNaija Style - Fashion Support [41]
African Entertainment Award BellaNaija - Most Popular Site [42]
Beatz Awards BellaNaija -Best Blog
2017APPOEMN's TEICBellaNaija Weddings - Wedding/Event blog of the Year Award [43]
Corporate Communications AwardBellaNaija - Special Media Recognition[44]
Beatz Awards BellaNaija - Best Blog[45]
Glitz Style Award BellaNaija Style - Fashion Blog of the Year (Africa) [46]
2018Beatz AwardsBellaNaija - Best Blog
ELOY Awards Innovation/Invention Award [47]
The Frown Awards 2018 by UNFPA/UNICEFFor efforts to protect the right of every girl child and contribution to the Abandonment of Female Genital Mutilation (FGM) in Nigeria[48]
Spice Lifestyle Honours Social and Digital Media Person of the Year

See also

Notes and References

  1. Web site: The Story of Uche Eze Founder of BellaNaija . Daily Mail Nigeria . 29 September 2014 . 18 July 2015.
  2. Web site: 30 Most Promising Young Entrepreneurs in Africa 2014. Woculus. 18 July 2015. 2011-07-19. Ayoade. Oyedotun.
  3. Web site: A New Story for Nigeria. 2021-03-15. Ash Center for Democratic Governance and Innovation. en.
  4. Web site: Biography of Uche Eze; Blogger.. www.nigerianbiography.com. 2018-11-15.
  5. Web site: Damidez. 2020-06-10. Uche Pedro Biography (BellaNaija Ceo, Net Worth) Naija Biography. 2021-04-29. NaijaBiography. en-US.
  6. Web site: Uche Pedro. TED Conferences. en. 2018-11-15.
  7. Web site: Damidez. 2020-06-10. Uche Pedro Biography (BellaNaija Ceo, Net Worth) Naija Biography. 2021-04-29. NaijaBiography. en-US.
  8. News: Most influential Nigerian CEOs of 2015 - Ventures Africa. 2015-12-13. Ventures Africa. 2018-11-15. en-US.
  9. News: Quartz's list of 30 African innovators. Quartz. 2018-11-15. en-US.
  10. Web site: Uche Pedro: In Chicago for the #ObamaSummit because #GirlsCount. BellaNaija. en-US. 2018-11-15. 2017-10-31.
  11. News: Uche Pedro. OKAYAFRICA's 100 WOMEN. 2018-11-15. en-US.
  12. Web site: Gates Africa on Twitter. Twitter. en. 2018-11-15.
  13. Web site: Damidez. 2020-06-10. Uche Pedro Biography (BellaNaija Ceo, Net Worth) Naija Biography. 2021-04-29. NaijaBiography. en-US.
  14. Web site:
    1. BNDoGood
    . 2017-12-20.
  15. News: 12 Powerful Speeches, Networking, Entertainment! TEDxLagos 2018 was focused on Spotlighting Africa & its People . 18 January 2019 . 23 August 2018. BellaNaija.
  16. Web site: 2face, Wizkid thrill guests as Uche Eze of Bella Naija weds Bode Pedro [Pictures] ]. DailyPost Nigeria . 21 June 2012 . Eta . Phillip . 18 July 2015.
  17. Web site: Biography of Uche Eze; Blogger.. 11 May 2015. Nigerian Biography. 18 July 2015.
  18. Web site: Peace Hyde, Uche Pedro shortlisted as Young Global Leaders . Vanguard . May 9, 2023.
  19. Web site: Africa. Forbes. 2020-03-06. Africa's 50 Most Powerful Women. 2021-01-30. Forbes Africa. en-US.
  20. Web site: Uche Pedro, Wole Soyinka, Prof. Mahmood Yakubu speaking at BBC's "Countering Fake News" Event. 2019-01-09. BellaNaija. en-US. 2019-01-21.
  21. Web site: 2018-11-19. More than 90 Media Leaders Discuss Africa's Future Media Landscape at Fourth "Bloomberg Africa Business Media Innovators" Forum. 2020-11-22. Bloomberg.com.
  22. Web site: Uche Pedro to deliver Keynote Address on 'BellaNaija: The Testimony of an African Success Story' at #ADICOMDAYS2018 1–2 March 2018. BellaNaija. en-US. 2018-11-22. 2018-02-28.
  23. Web site: Gates Africa on Twitter. Twitter. en. 2018-11-22.
  24. Web site: Uche Pedro: In Chicago for the #ObamaSummit because #GirlsCount. BellaNaija. en-US. 2018-11-22. 2017-10-31.
  25. Web site: Thank you, BellaNaijarians! Let's Look Back Together as we Celebrate our Blessings and Achievements in 2017. BellaNaija. en-US. 2018-11-22. 2017-12-31.
  26. Web site: 'Arunma Oteh, Tara Fela-Durotoye, Yasmine Belo-Osagie & more These are Nigeria's 100 Most Inspiring Women – #YWomen100 #LLA100Women » YNaija. ynaija.com. en-GB. 2018-11-22. 2016-03-08.
  27. News: 30 Most Promising Young Entrepreneurs In Africa 2015. https://web.archive.org/web/20150206045124/http://www.forbes.com/sites/mfonobongnsehe/2015/02/05/30-most-promising-young-entrepreneurs-in-africa-2015/#2767fb7f7d06. dead. 6 February 2015. Nsehe. Mfonobong. Forbes. 2018-11-22. en.
  28. Web site: Meet 30 innovators finding African solutions for African problems. Lily. Kuo. Quartz.
  29. Web site: Most influential Nigerian CEOs of 2015. Felicia Omari. Ochelle. 13 December 2015.
  30. News: 30 Most Promising Young Entrepreneurs In Africa 2014. Nsehe. Mfonobong. Forbes. 2018-11-22. en.
  31. Web site: Uche Pedro, Alex Okosi, Chimamanda Adichie, D'Banj, Barack Obama, Asa & more make New African Magazine's "50 Trailblazers under 50 Made in Africa" List. BellaNaija. en-US. 2018-11-22. 2013-06-12.
  32. News: Forty-Forty: A Compendium of Young African Legends - Ventures Africa. 2012-05-17. Ventures Africa. 2018-11-22. en-US.
  33. Web site: Uche Pedro. www.ted.com. en. 2018-11-22.
  34. Web site: THE BIGGEST PRIZE: Here are Nominees for The Future Awards 2010 – Young Person of the Year! . . 29 November 2010 . 2015-07-20.
  35. Web site: TFA: Bella Naija's Uche Pedro Wins Young Media Entrepreneur Award . ConnectNigeria . 22 October 2013 . 2015-07-20 . Ada Arinze.
  36. Web site: Notes from TW Magazine's "The Phoenix Gala: Celebrating Matriarchs & Protégés" Brunch. BellaNaija. en-US. 2018-11-15. 2011-10-07.
  37. Web site: Creative Entrepreneurship. British Council Creative Economy. en-gb. 2018-11-22.
  38. Web site: Inspiring Career Women at Temple Muse's WIE 2014 Cocktail Event in Lagos. BellaNaija. en-US. 2018-11-15. 2014-05-13.
  39. Web site: Don Jazzy, Ayo Makun, Tony Elumelu, Bank of Industry, others win big . Pulse Nigeria . 26 January 2015 . 2015-07-20 . Chinedu Adiele.
  40. Web site: Uche Pedro of Bella Naija wins Best Blogger Africa . Women of Rubies . 13 March 2016 . 13 March 2015.
  41. Web site: Yemi Alade, Timaya, Toke Makinwa, DJ Cuppy, BellaNaija.com nominated for the 2016 Nigeria Fashion and Style Awards. BellaNaija. en-US. 2018-11-22.
  42. Web site: Yay! BellaNaija nominated for "Most Popular Blog Site" for the 2016 African Entertainment Legend Awards See Full List of Nominees. BellaNaija. en-US. 2018-11-22. 2016-08-31.
  43. Web site: Yay! BellaNaija Weddings bags "Wedding/Event Blogger of the Year" Award at APPOEMN's TEIC 2017. BellaNaija. en-US. 2018-11-22. 2017-09-17.
  44. Web site: Tampiri Irimagha-Akemu, Adesuwa Onyenokwe, Dr. Ikechukwu Obiaya, Communication Professionals & Outstanding Brands Shine at the Maiden Edition of Corporate Communications Awards. BellaNaija. en-US. 2018-11-22. 2017-04-06.
  45. Web site: Thank You BellaNaijarians, We Won at the Beatz Awards 3! Tekno, DJ Spinall, Cobhams Asuquo also Emerge Winners See Full List. BellaNaija. en-US. 2018-11-22. 2017-12-19.
  46. Web site: BellaNaija Style wins Fashion Blog of the Year (Africa) at Glitz Style Awards 2017. BellaNaija. en-US. 2018-11-22. 2017-08-20.
  47. Web site: Uche Pedro, Cee-C, Mercy Johnson win at the 2018 ELOY Awards See Full List of Winners. BellaNaija. en-US. 2018-11-26. 2018-11-26.
  48. Web site: OC Ukeje, Zapphaire Events, Uche Pedro, ART X Lagos win at #SPICEHonors 2018 See Full List. 2018-12-06. BellaNaija. en-US. 2018-12-18.

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