USL Arkansas explained

Clubname:USL Arkansas
Fullname:USL Arkansas
Stadium:USL Arkansas Stadium (proposed)
Rogers, Arkansas
Capacity:5,000
Owntitle:Founders
Owner:Chris Martinovic
Warren Smith
League:USL Championship
Website:https://uslarkansas.com
American:yes

USL Arkansas is an upcoming American professional soccer team based in Rogers, Arkansas. Founded in 2023, the club plans to have a men's team in the USL Championship before the 2026 FIFA World Cup, and a women's team in the USL Super League debuting in late 2026.

History

On July 12, 2023, the USL awarded an expansion team to the city of Rogers, Arkansas that will represent the Northwest Arkansas region.[1] [2] [3] The founders are Chris Martinovic and Warren Smith.

The club plans to build a new, 5,000-seat stadium located in Rogers, just north of the Pinnacle Hills Promenade. On July 19, 2023, the City of Rogers officially approved the rezoning of the stadium site.[4] USL Arkansas is expected to buy the land through an agreement with Rogers philanthropist Johnelle Hunt, the landowner.[5]

A "Name the Team" campaign created by ownership to hear fan suggestions for team names and branding happened in October 2023.[6] The development of the club's name and branding identity will be led by Stone Ward, an advertising agency with offices in Rogers, Chicago, and Little Rock.[7]

On January 5, 2024, USL Arkansas announced the launch of a Founding Fans panel, a group of 36 fans who will "be instrumental in shaping the club’s defining elements – its name, crest, and logo, ensuring that every aspect resonates with the spirit and values of USL Arkansas’ supporters and community."[8]

On May 16, 2024, USL Arkansas announced the launch of a U20 Academy team, a new initiative to cultivate local soccer talent. The team will play in a combination of USL Academy competitions, including USL Academy Cup and other USL-sanctioned events, as well as the United Premier Soccer League (UPSL), beginning play in the fall of 2024.[9]

On August 15, 2024, USL Arkansas announced a partnership with Charly, a leading soccer brand from Mexico, to become the official kit and training apparel provider for the club. The partnership will equip USL Arkansas with on-field match and training kits, as well as an extensive range of merchandise.[10]

External links

Notes and References

  1. News: Professional Soccer Landing in Northwest Arkansas . July 12, 2023.
  2. News: Pro soccer teams and a new 5,000-seat stadium are coming to Northwest Arkansas . July 12, 2023.
  3. News: USL Arkansas plans soccer club in Northwest Arkansas . July 12, 2023.
  4. Web site: Rogers approves rezoning for new professional soccer stadium . 19 July 2023 . USL Arkansas . 19 July 2023.
  5. Web site: Warren Smith updates USL backing, branding, naming . 5 September 2023 . USL Arkansas . 19 January 2024.
  6. Web site: USL Arkansas Invites Community to "Name The Team" in Latest Campaign . USL Arkansas . 3 October 2023.
  7. Web site: USL Arkansas Partners with Stone Ward to Shape a Dynamic Soccer Brand in Northwest Arkansas in Latest Campaign . USL Arkansas . 26 October 2023.
  8. Web site: USL Arkansas Partners with Stone Ward to Shape a Dynamic Soccer Brand in Northwest Arkansas in Latest Campaign . USL Arkansas . 5 January 2024.
  9. Web site: USL Arkansas Academy . USL Arkansas . 16 May 2024.
  10. Web site: USL ARKANSAS PARTNERS WITH CHARLY AS OFFICIAL APPAREL PROVIDER. USL Arkansas . 15 August 2024.