UP nahi dekha toh India nahi dekha explained

UP nahi dekha toh India nahi dekha is a tourism campaign launched by the Government of Uttar Pradesh in 2018 with the aim to attract more tourists to the state.[1] The Government also engaged the Indian arm McCann Erickson for its branding, the CEO of the company is Prasoon Joshi.[2] [3]

Notes and References

  1. Web site: Yogi government ropes in celebs, introduces new policies to boost tourism in UP.
  2. News: BJP ropes in Prasoon Joshi's McCann to promote brand UP for tourism. The Economic Times.
  3. Web site: UP governor unveils new Kumbh logo. 13 December 2017.

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