UEFA Euro 2008 broadcasting rights explained

This is the article listing about the broadcasting rights for UEFA Euro 2008. Previously UEFA had sold the rights to the tournament through the European Broadcasting Union (EBU), but for 2008 they worked through the sales agency Sportfive, with which UEFA expected it can increase by more than 600 million the revenue that it can generate.[1]

Financial targets

UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted.[2] In the end, UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France, and Italy.[3] The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.[4]

UEFA and free-to-air television

UEFA kept a policy that each country should be able to watch their own team on free-to-air television. However, UEFA was unhappy that the list of events that must be shown on terrestrial television in the United Kingdom included all of the matches in the tournament even though none of the home nations qualified for the event. Only in the United Kingdom and Belgium were pay television unable to bid for any of the live broadcasting rights.[5] UEFA is bringing a legal case with the European Union as it saw this as infringing their property rights and distorted competition.[6]

Broadcasters

UEFA

TerritoryRights holderRef
Albania
ArmeniaArmenia 1[7]
AustriaORF[8]
AzerbaijanLider TV
BelarusONT
Belgium
Bosnia and HerzegovinaBHRT
BulgariaDiema
CroatiaHRT[9]
Cyprus
Czech RepublicPrima TV
Denmark [10]
EstoniaERR
EuropeEurosport[11]
Finland
France [12]
GeorgiaRustavi 2
Germany [13]
Greece [14]
Hungary [15]
IcelandRÚV
IrelandRTÉ[16]
IsraelCharlton
ItalyRAI[17]
KazakhstanKhabar
KosovoRTK
Latvia
  • LTV
  • Pervy Baltiysky Kanal Latvia
LithuaniaLRT
MacedoniaAlsat-M
Republic of MoldovaPrime
MontenegroTV In
NetherlandsNOS[18]
Norway
PolandPolsat[19]
Portugal [20]
RomaniaTVR
Russia [21]
SerbiaRTS[22]
SlovakiaSTV
SloveniaTV3
SloveniaTV3
Spain [23]
Sweden
SwitzerlandSRG SSR[24]
Turkey
Ukraine
  • NTU
  • Poverkhnost
United Kingdom [25]

Rest of the world

TerritoryRights holderRef
Australia [26]
Brazil [27]
Canada [28]
ChileCanal 13
China [29]
FijiFiji Television
Hong Kongnow TV
Indonesia
Japan
Latin America [30]
MacauTDM
Malaysia [31] [32]
MongoliaC1 Television
MyanmarMRTV
Middle EastAl Jazeera
New Zealand
North AfricaAl Jazeera
North America
PhilippinesSolar Entertainment Corporation
SingaporeStarHub[33]
South Africa [34] [35]
South AsiaESPN Star Sports
South Korea
Sub-Saharan Africa
Thailand
VenezuelaMeridiano Televisión
VietnamVTV, HTV[36] [37] [38] [39]

Notes and References

  1. News: EBU loses Euro 2008 to Sportfive. 7 April 2013. C21Media. 2 May 2005.
  2. News: Euro 2008 TV deals not coming through. 15 June 2008. 26 March 2007. euFootball.biz. https://web.archive.org/web/20080613072614/http://www.eufootball.biz/Television/260307-EURO-2008-TV-deals-not-coming-through.html . 13 June 2008.
  3. News: Sportfive to conclude Euro 2008 TV rights deal in Spain . 15 June 2008 . 23 November 2007 . euFootball.biz . dead . https://web.archive.org/web/20080125035130/http://www.eufootball.biz/Television/231107-SPORTFIVE-EURO-2008-TV-rights-Spain.html . 25 January 2008 .
  4. News: Reid. David. Euro 2008 takes on web pirates. 7 April 2013. BBC News. June 13, 2008.
  5. News: French bets ruling could be windfall for sport. 14 June 2008. 13 June 2008. The Guardian. London. Matt. Scott.
  6. News: Uefa eyes change to free TV football. 14 June 2008. June 6, 2008. BBC News.
  7. Web site: UEFA EURO 2008™ TV Broadcast Rights Sales. UEFA. UEFA.com. 7 April 2013. https://web.archive.org/web/20160124054323/https://www.uefa.com/MultimediaFiles/Download/Competitions/TopicIntro/66/89/45/668945_DOWNLOAD.pdf. 24 January 2016. live.
  8. News: 14 September 2007. UEFA signs host country broadcaster ORF for UEFA EURO 2008™. UEFA.com. 7 April 2013.
  9. News: 16 February 2007. Completion of further UEFA EURO 2008™broadcaster rights sales. UEFA.com. 7 April 2013.
  10. News: 4 December 2006. UEFA announces UEFA EURO 2008™ broadcast partners in Scandinavia. UEFA.com. 7 April 2013.
  11. News: Shepherd. Robert. Eurosport pens Euro 2008 deal. 7 April 2013. Broadcastnow. 15 January 2008.
  12. News: 25 May 2007. UEFA EURO 2008™ broadcast rights sold in France. UEFA.com. 7 April 2013.
  13. Web site: EM 2008 auf ARD und ZDF. ARD. Ard.de. 7 April 2013.
  14. News: 26 January 2006. First UEFA EURO 2008™ broadcast partner announced. UEFA.com. 7 April 2013.
  15. News: 7 August 2006. UEFA announces UEFA EURO 2008™ broadcast partners in Hungary. UEFA.com. 7 April 2013.
  16. News: 24 August 2007. RTÉ to broadcast UEFA EURO 2008™ in Ireland. UEFA.com. 7 April 2013.
  17. News: 14 July 2006. UEFA announces Italian UEFA EURO 2008™ broadcast partner. UEFA.com. 7 April 2013.
  18. News: 1 June 2006. UEFA announces next UEFA EURO 2008™ broadcaster partner. UEFA.com. 7 April 2013.
  19. News: 25 April 2007. Telewizja Polsat S.A. to broadcast UEFA EURO 2008™ in Poland. UEFA.com. 7 April 2013.
  20. News: 30 November 2006. UEFA announces UEFA EURO 2008™ broadcast partners in Portugal. UEFA.com. 7 April 2013.
  21. News: Kozlov. Vladimir. Keep sports free, Mutko urges. 7 April 2013. The Moscow News. 24 January 2011.
  22. News: RTS to broadcast UEFA EURO 2008 in Serbia. 7 April 2013. Sport Business. 8 November 2007.
  23. Web site: UEFA Euro 2008. La cuenta atrás. Cuatro. Cuatro.com. 7 April 2013.
  24. News: 20 March 2007. UEFA signs host country broadcaster SRG SSR idée suisse for UEFA EURO 2008™. UEFA.com. 7 April 2013.
  25. News: 16 November 2007. BBC and ITV to broadcast UEFA EURO 2008™ in the United Kingdom. UEFA.com. 7 April 2013.
  26. News: Addington. Tim. SBS gets eight live Euro 2008 games. 7 April 2013. B&T. 3 December 2007.
  27. News: Canal 13 and Globosat secure Euro 2008 rights. 7 April 2013. Sport Business. 7 February 2008.
  28. News: TSN, Rogers Sportsnet Combine on Euro Coverage. 7 April 2013. TSN. 5 August 2008.
  29. News: 7 January 2007. UEFA EURO 2008™ media rights deals in Asia. UEFA.com. 7 April 2013.
  30. News: 8 December 2006. EURO 2008™ Media Rights Ex-Europe awarded. UEFA.com. 7 April 2013.
  31. News: 'Free' football for all. 7 April 2013. New Straits Times. 1 March 2012.
  32. News: Astro to have comprehensive coverage of Euro 2008 and Beijing Olympic Games. 7 April 2013. The Star. 5 April 2008.
  33. News: UEFA agrees UEFA EURO 2008™ TV deal Singapore. 7 April 2013. Sport Business. 8 February 2008.
  34. News: SABC obtains right to show half of UEFA Euro 2008 Final matches. 7 April 2013. Media Update. 27 June 2008.
  35. News: SuperSport wins UEFA Euro 2008 rights in Africa. 7 April 2013. Sport Business. 29 November 2007.
  36. Web site: cand.com.vn. VTV chính thức có bản quyền phát sóng EURO 2008. 2021-10-11. Báo Công an Nhân dân điện tử. vi.
  37. Web site: EURO 2008 và cuộc chiến truyền thông . 2024-01-04 . Báo Đà Nẵng . vi.
  38. Web site: VnExpress . VTV cảnh giác với vấn đề bản quyền Euro 2008 - VnExpress . 2024-01-04 . vnexpress.net . vi.
  39. Web site: Đồng hành cùng Euro 2008 . 2024-01-20 . Chungta . vi.

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