| Twirl | |
| Type: | Confectionery |
| Currentowner: | Cadbury |
| Origin: | Ireland |
| Introduced: | 1985 (Ireland) 1987 (UK) |
| Related: | List of Cadbury products |
Twirl is a chocolate bar manufactured by the British chocolate brand Cadbury. Twirl was invented in Dublin by Cadbury Ireland, and launched there in 1985 as a single-finger bar. It was released in the UK two years later as a twin-finger bar.[1] It has been marketed internationally since the 1990s and is now one of the best-selling chocolate Cadbury products.[2] Twirl consists of two Flake-style fingers covered in milk chocolate.
Cadbury also produce a snack sized version called Twirl Bites, which come in a bag containing several smaller Twirl-like chocolates.
As of 2023 there is also a multipack version containing 5 single Twirl bars. This 5-pack weighs 107.5 grams, each bar weighing exactly 21.5 grams. This is a reduction in weight relative to the previously available 34 gram, 4-bar multipacks of 21%.
In late 2019, Cadbury launched an orange flavoured variety of Twirl in the UK. Many stores struggled to keep stock of the bar, repeatedly selling out due to the high demand.[3] In August 2020, Cadbury announced the return of the Orange Twirl. Consumers could join a pre-sale on Twitter to get access to the first new bars,[4] while stores began to stock them in September.[5] In February 2021, the Orange Twirl became a permanent product.
In June 2022, Cadbury launched a new flavour, Twirl Caramel.
In May 2023, Cadbury launched the Twirl Mint.[6]
This is by no means an exhaustive listing of Twirl flavours, as the Iced Latte Twirl is also known to be sold in Australia.