Twinkl Explained

Twinkl
Type:Private company
Industry:Education
Founders:Jonathan Seaton, Andrew Seaton, Ben Walker and Susie Seaton
Location City:Sheffield
Area Served:Worldwide
Key People:Jonathan Seaton
Products:Educational resources, teacher planning materials, teacher assessment materials
Revenue:£66,634,494 (2023)
Num Employees:1000+
Location Country:England
Homepage:twinkl.co.uk

Twinkl is an online educational publishing house founded in 2010 and headquartered in Sheffield, England, producing teaching and educational materials.[1] Twinkl was founded by Jonathan Seaton[2] [3] and Susie Seaton. They also produce resources based on movies.

In 2018, its international sales were £2,600,000.[4]

The company reported a turnover of approximately £55 million and an operating profit of £28.2 million for the fiscal year ending April 30, 2022, as per the documents submitted to Companies House.[5]

Products

Twinkl creates digital teaching materials for educators worldwide.[6] This includes materials for primary schools,[7] secondary schools, parents[8] [9] home educators,[10] childminders, English as a second language, special educational needs and disabilities, adult education,[11] and international markets.[12]

Location

The company moved to its current headquarters in Sheffield, England in 2014., the company has over 710 staff in 15 locations around the world. In 2017, it opened a second office[13] in Wollongong, Australia.[14] [15]

Recognition and achievements

In April 2018, Twinkl received The Queen's Award for Enterprise[16] for the company's work in international trade. Twinkl was awarded a second Queen’s Award for Enterprise in 2020, for innovation.[17] [18]

Jonathan Seaton, co-founder and CEO of Twinkl was awarded a Member of the Order of the British Empire (MBE) for Twinkl’s services to Technology and Education during the Coronavirus pandemic in 2020.[19]

Coronavirus response

Twinkl offered all its resources for free to parents, teachers and carers globally for one month during the Coronavirus school closures.[20]

The firm partnered with BBC Bitesize to supply educational materials to support home learning.[21] It has partnered with BBC Children in Need to offer a range of free resources, supporting children and schools to fundraise for the charity.[22] In June 2020, the firm partnered with BBC Studios to create a range of educational Doctor Who resources for primary school children.[23] Twinkl collaborated with UEFA Champions League and their partner, Santander, to launch The Numbers Game Champions Challenge Cards, made available for free on the Twinkl website.[24]

TwinklHive

In 2019, Twinkl launched a startup accelerator, TwinklHive[25] based in Sheffield, UK. TwinklHive launched a young entrepreneurship programme[26] in 2020, offering investment and mentorship to young people who want to grow a digital business.

Natterhub, a social media platform and framework created for teachers to share with pupils, is part of TwinklHive.[27] Founded by Manjit Sareen and Caroline Allams,[28] the curriculum aimed platform is aimed at students aged 5 to 11 in the United Kingdom.

Another prominent company receiving investment from TwinklHive is Learning Ladders [29] - a software for curriculum planning, portfolios, assessments,  progress tracking, remote learning and family engagement.

Champion Health, a digital wellbeing platform, received investment from TwinklHive[30] in 2020.

Notes and References

  1. Web site: Top four teaching resources for supply teachers and teaching assistants. Stubbs. Rachel. FE News. 2 January 2019 . 12 January 2019.
  2. Web site: LDC. www.ldc.co.uk. 20 September 2018.
  3. Web site: EY Entrepreneur Of The Year 2018 North finalists announced. 20 April 2018. The Big UK Newsroom. 20 April 2018. https://web.archive.org/web/20181221230649/http://thebiguknewsroom.co.uk/member-news/ey-entrepreneur-of-the-year-2018-north-finalists-announced/. 21 December 2018. dead.
  4. Web site: Yorkshire businesses named in SME Export Track 100. Insider Media Ltd. 30 May 2019.
  5. Web site: Founders of education provider Twinkl study £500m Vitruvian deal . 2024-05-07 . Sky News . en.
  6. News: Digital publisher Twinkl is rising star across the globe. 12 January 2019. 0307-1235.
  7. News: How to teach ... 3D shapes. The Guardian. 6 January 2014. 6 January 2018.
  8. Web site: Online Guide. www.qaeducation.co.uk. 12 January 2019.
  9. Web site: Sheffield publisher expands into new market with product for parents – unLTD Business. 8 August 2018 . 12 January 2019.
  10. News: How to teach... ancient Greece. Emily . Drabble. 24 September 2013. The Guardian. 24 September 2013.
  11. News: How to teach ... winter and keeping warm. The Guardian. 8 December 2014. 8 December 2014.
  12. Web site: From steel to smart: How Wollongong is transforming. Domain. 5 October 2018. 10 October 2018.
  13. News: 5 UK tech providers ploughed $130M into Australia during 2017. ARN. 1 February 2018.
  14. Web site: Twinkl Australia North Wollongong Education Website Placedigger. Place Digger - Digg Great Places in Australia. 20 November 2017.
  15. Web site: Education platform launches Manchester office at WeWork. Begum. Shelina. 15 February 2019. men. 7 May 2019.
  16. Web site: Queen's Award like rocket fuel for Twinkl - The Queen's Awards for Enterprise. queensawards.blog.gov.uk. 3 August 2018 . 30 August 2018.
  17. Web site: Twinkl Has Won a Second Queen's Award for Enterprise and We Want to Thank YOU!. 28 July 2021. Twinkl.
  18. Web site: Queen's Awards for nine elite South Yorkshire firms. www-thestar-co-uk.cdn.ampproject.org. 25 April 2018.
  19. Web site: 13 October 2020. The Queen's birthday honours list 2020 in full. 24 July 2021. inews.co.uk.
  20. News: 21 March 2020. Coronavirus: The school of Mum and Dad. BBC News. 24 July 2021.
  21. Web site: Gill. Emma. 20 April 2020. BBC reveals biggest ever push of online education amid lockdown. 24 July 2021. Manchester Evening News.
  22. Web site: Schools. 24 July 2021. BBC Children in Need.
  23. Web site: Doctor Who and BBC Studios release free educational resources for kids. 24 July 2021. Radio Times.
  24. Web site: Hearn. Adrian. 9 October 2020. Rio Ferdinand swaps changing room for classroom to help kids improve their maths. 24 July 2021. mirror.
  25. Web site: 10 September 2019. Expanding education business creates industry buzz with new EdTech acclerator TheBusinessDesk.com. 24 July 2021. Yorkshire.
  26. Web site: 27 April 2021. £250,000 programme rolled out to help young tech entrepreneurs TheBusinessDesk.com. 24 July 2021. Yorkshire.
  27. Web site: 10 September 2020. Ed Tech start-up more than doubles its team during the pandemic TheBusinessDesk.com. 24 July 2021. Yorkshire.
  28. News: 8 April 2020. Cyberbullying Is On The Rise During The Coronavirus Pandemic Digital Trends. Digital Trends. 24 July 2021.
  29. Web site: 25 September 2021. Partnering with Twinkl – 6 months in. 25 September 2021. Yorkshire.
  30. Web site: Wellbeing start-up secures backing from Twinkl. 24 July 2021. Insider Media Ltd.

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