Tune Talk Explained

Tune Talk Sdn. Bhd.
Type:Private Limited Company
Location:Kuala Lumpur, Malaysia
Key People:Dajmarehan Zolkipli (Interim CEO)
Tony Fernandes
Kamarudin Meranun
Gurtaj Padda Singh
Area Served:Malaysia
Industry:Telecommunication
Parent:CelcomDigi
Products:Mobile Prepaid

Tune Talk Sdn. Bhd., doing business as Tune Talk, is a mobile virtual network operator (MVNO) riding on the network of Celcom (Malaysia) Berhad. Tune Talk entered into an MVNO agreement with Celcom in December 2008. Tune Talk appointed Ameen Amaendran Abdullah as their CEO in 2018, taking over from Jason Lo who is credited with developing the company to its modern state.[1] [2] [3] In November 2023, Ameen Amaendran Abdullah left the role of CEO and rejoined redONE.[4] The role of CEO is currently vacant and will soon to be announced.

Tune Talk Sdn. Bhd. officially launched its commercial service on 19 August 2009 with a pre-fix "010" cellular service by offering lower IDD calling up to 10% cheaper compared with competitors.[5]

As of today, Tune Talk is the largest mobile prepaid MVNO service provider in Malaysia.

Tune Talk's business model emphasises customer care service and customer experience. It has an in-house customer care department and social media team.

Works are underway to enter into MVNO deals with network operators in Singapore, Indonesian, Thailand, Cambodia, Myanmar and the Philippines between 2010 up to 2013. Tune Talk is a MVNO and a licensed Network Service Provider and Application Service Provider with Numbering Block sanctioned by the Malaysian Communications and Multimedia Commission (MCMC). On 21 June 2021, Celcom Axiata Berhad announced the sale of its entire mobile operations, including its 35% stake in Tune Talk, to CelcomDigi.[6]

Top shareholders

Currently, Celcom controls the largest equity stake in Tune Talk with over 35% while another 20.7% is held by Tune Group Sdn Bhd, of which Fernandes and Dato' Kamarudin Meranun jointly hold a 100% stake. The remaining shares are held by Tune Strategic Investments Limited, and various individuals including Dato' Sri Kalimullah Hassan, Lim Kian Onn, Jason Lo, Gurtaj Singh Padda and Mark Lankester. On 23 August 2023, TheEdge, a Malaysian business daily, announced that Gurtaj Sing Padda recently won an arbitration award against Tune Group, Datuk Kalimullah, Lim Kian Onn and Mark Lankaster for the transfer of 850,934 shares at a price of RM3 per share which increased his shareholding in Tune Talk from 9.5% to the current 15.4%. Tune Talk has exactly 15,000,000 shares outstanding per the SSM report thereby implying a company valuation at RM45,000,000 (approximately US$9.7m) for the arbitration award won by Mr Singh.[7] [8]

Prefix and Subscriber Numbers

Assigned by the Malaysian Communications and Multimedia Commission:[9] [10]

Data Roaming

Tune Talk offers an unlimited data roaming plan for RM38 a day across Bangladesh, Cambodia, Hong Kong, Indonesia, Macao, Philippines, Singapore, Sri Lanka and Taiwan.

Tune Talk Jimat

Tune Talk launched new Jimat plan on 5 September 2022. These new prepaid plans consist of the following:

Tune Talk Borneo 25

Tune Talk launched new plan for two states in East Malaysia on 23 May 2023 with a promotional monthly price of RM20 until 31 December 2023.[11] Usual price is RM25.

Tune Talk Molek 25

Tune Talk launched new plan for three states in East Coast on 7 August 2023 with a promotional monthly price of RM20 until 31 December 2023.[12] Usual price is RM25.

Tune Talk Epik!

Tune Talk launched new Epik plan on 27 October 2023. These new prepaid plans consist of the following:.[13]

External links

Notes and References

  1. Web site: Tune Talk appoints Ameen Abdullah as new CEO . 16 January 2018 . . November 30, 2019.
  2. Web site: Tune Talk appoints Ameen Amaendran as new CEO . Marketing Magazine Asia . 16 January 2018 . November 30, 2019.
  3. Web site: Ameen Abdullah . . November 30, 2019.
  4. Web site: A Ameen Amaendran rejoins redONE in second stint as CEO for Malaysia. November 2023 .
  5. Web site: Tune Talk subscribers can enjoy lower IDD rates over other mobile operators.
  6. Web site: Announcement details.
  7. Web site: Loheswar . R. . 2023-08-24 . Tune Group's bid fails as Appeals Court backs Padda Gurtaj in arbitration dispute . 2024-03-26 . Malay Mail . en.
  8. Web site: 2023-08-24 . COA dismisses appeal by Tune Group, three others over arbitration award to Padda Gurtaj over Tune Talk shares . 2024-03-26 . The Edge Malaysia.
  9. Web site: PUBLIC CELLULAR NUMBERS : MOBILE CELLULAR (3+7) . Malaysian Communications and Multimedia Commission . 1 August 2012.
  10. Web site: MOBILE NUMBERS (3 + 8) . Malaysian Communications and Multimedia Commission . 1 April 2017.
  11. Web site: TT Borneo Prepaid Pack T&Cs . 19 July 2022 . Tune Talk . 23 May 2023.
  12. Web site: TT Pantai Timur Prepaid Pack T&Cs . 19 July 2022 . Tune Talk . 7 August 2023.
  13. Web site: TT Epik Prepaid Pack T&Cs . 12 October 2023 . Tune Talk . 17 November 2023.