Tull Price Explained

Tull Price (born 8 March 1976) is a footwear designer, entrepreneur, and business owner.

Early life

Tull Price grew up between Israel and Australia, spending his teen years organising parties and club nights in Sydney. Since 1995, he has also spent time in New York, London, Amsterdam, and Los Angeles.[1] He has lived in New York City for about 20 years.

He lives in Brooklyn, New York with his wife, fashion stylist Natasha Shick, and their two children.[2]

Royal Elastics

See main article: Royal Elastics. Tull founded Royal Elastics in Australia with his business partner Rodney Adler in 1996[3] when he was only twenty years old.[4] [5] Inspired by the skateboard trends of the 1990s, the brand is known for its sneakers which fasten with velcro and elasticated cord instead of laces.[6]

Started with only $5,000,[7] the brand gained traction very quickly. By 1999 they were selling close to 1 million pairs a year and were available in 35 countries around the world,[8] including ten of their own stores in Asia and one in the United States.[9]

They sold the company to K-Swiss in November 2001[10] [11] for an undisclosed amount. Tull relocated from Sydney, Australia to K-Swiss headquarters at Westlake Village, California[12] in 2001 to serve as President of the company and left the following year.[13] [14]

FEIT

See main article: FEIT. Towards the end of his time at Royal Elastics, Tull became dissatisfied with the direction the product was heading. "It had become about sales volume, quarterly profits and no longer about quality product."[15] After leaving Royal, Tull took the next two years to travel around Europe in search of traditional cobblers to teach him old school shoemaking techniques. Upon returning to NYC in 2004 with a better understanding of what makes a high quality pair of shoes, Tull enlisted his brother, Josh Price, to help found FEIT in 2005.[16]

FEIT was founded as a response to "fast fashion"[17] [18] and is one of the founders of the neo-luxury[19] movement.

The opposite of mass-production, all FEIT shoes are made entirely by hand and signed by the craftsman who made it.[20] Old world techniques and constructions are used, such as the Handsewn Goodyear Welt and Stitchdown constructions.

FEIT has two stores in New York City[21] [22] [23] and one in Sydney, Australia.

Rag & Bone

Tull met Marcus Wainwright in 2001 when he was working for Royal Elastics. Marcus started Rag & Bone in 2003, and in 2008 they contacted Tull to discuss the possibility of bringing footwear into their then-growing company. They partnered to found the footwear division of Rag & Bone in the spring of 2009.[24] [25] [26] Tull still serves as President and Creative Director of Footwear at Rag & Bone.[27] The Rag & Bone "Newbury" boot, designed in 2011, remains one of the best sellers for the brand.[28]

Notes and References

  1. Web site: September 23, 2013 . Tull Price . dead . https://web.archive.org/web/20160216135023/http://downunderuptop.com/blog/2013/9/23/tull-price . 2016-02-16 . 18 December 2015 . Down Under Up Top.
  2. Web site: Simpson. Ashley. Meet the Brains Behind NYC's Coolest New Shoe Shop. Yahoo Style. 25 November 2014 . Yahoo. 18 December 2015.
  3. Web site: Tull Price. Down Under Up Top. 18 December 2015.
  4. Web site: Anniss. Elisa. The global trend for luxury men's trainers. Financial Times. 18 December 2015.
  5. Web site: Buerger. Megan. Tull Price Makes the Perfect Leather Sneakers. Style. Men's Journal. 18 December 2015.
  6. Web site: ROYAL ELASTICS. royalelastics.com.
  7. Web site: O'Loughlin. Sandra. Tull Price: Royal flush; a couple of blokes make millions fusing fashion and athletic footwear. (Marketers of the Next Generation).. https://web.archive.org/web/20160305023003/https://business.highbeam.com/137330/article-1G1-99932607/tull-price-royal-flush-couple-blokes-make-millions. dead. 5 March 2016. Brandweek. 18 December 2015.
  8. Web site: Safe. Georgina. Sneaker brothers take issue with industry excess. The Sydney Morning Herald. 9 December 2014 . 18 December 2015.
  9. Web site: Meagher. David. Feit founders are the shoe fighters. The Australian. 14 December 2015.
  10. Web site: K-Swiss Acquires Royal Elastics Footwear; Niche Brand – the Leading Innovator of Slip-On, Laceless Footwear.. The Free Library. Business Wire. 18 December 2015.
  11. Web site: K-SWISS BUYS ROYAL ELASTICS. SPORTING GOODS INTELLIGENCE. SGINEWS.COM. 18 December 2015.
  12. News: Ventura County Star, Calif., Business Briefs Column.. https://web.archive.org/web/20121105045028/http://www.highbeam.com/doc/1G1-80074188.html. dead. 5 November 2012. 16 July 2015. 14 November 2001.
  13. Web site: Workspace: Josh & Tull Price — Oliver Grand. olivergrand.com.
  14. Web site: Buerger . Megan . 2014-03-28 . Tull Price Makes the Perfect Leather Sneakers . 14 December 2015 . . ...Price bowed out in 2002..
  15. Web site: March 1, 2014 . INTERVIEW: Tull Price, Co-founder of Feit Shoes . dead . https://web.archive.org/web/20140407231809/http://www.trendition.co.uk/interview-tull-price-co-founder-of-feit-shoes/ . 2014-04-07 . 2023-03-17 . Trendition.
  16. Web site: Mr Bailey . August 22, 2012 . Archived Interview Feit Co-Owner Josh Price . dead . https://web.archive.org/web/20120827081253/https://www.conceptkicks.com/interview-feit-co-owner-josh-price/ . 2012-08-27 . 2023-03-17 . Conceptkicks.
  17. Web site: Dystant. Lena. SELECTISM Q&A FEIT – BEHIND THE SCENES WITH CO-FOUNDER TULL PRICE. Selectism. 18 December 2015.
  18. Web site: Wilkinson. Isabel. Meet FEIT, a Shoe Brand That Believes in Quality Over Quantity. New York. 25 November 2014 . 18 December 2015.
  19. Web site: NEO-LUXURY: CHANGING VALUES, CHANGING HABITS OF CONSUMPTION. Starkweather. 14 December 2015.
  20. Web site: Safe. Georgina. Sneaker brothers take issue with industry excess. The Sydney Morning Herald. 9 December 2014 . 18 December 2015.
  21. Web site: Tikhonova.. Polina. Jordana Maisie's Creative Shoe Store Design. Design Group. 18 December 2015.
  22. Web site: Allaire. Christian. Feit Club: Brand Expands in NYC. Footwear News. December 2014 . 18 December 2015.
  23. Web site: Schram. Lauren. Aussie Shoe Designer Feit Coming to U.S. via Nolita. Commercial Observer. 4 August 2014 . 18 December 2015.
  24. Web site: TIMBERLAND BOOT COMPANY AND RAG & BONE PARTNER TO LAUNCH LIMITED COLLECTION OF MEN'S FOOTWEAR FOR FALL 2010. Timberland. 18 December 2015.
  25. Web site: FEIT Designer Tull Price on Simplicity, Luxury, and How He Made the First All-Natural Sneaker. Details Style Syndicate.
  26. Web site: Frakes. Julia. SHOP TALK: RACHEL KICHLER OF RAG & BONE. Paper Mag. Paper. 18 December 2015.
  27. News: Sneaker Brothers take issue with industry excess . 9 December 2014.
  28. Web site: Celebs love Rag & Bone's Newbury Boot. Fashion Lights.

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