Tsofen Explained

Tsofen-Tashbik
Founding Location:	Nazareth, Israel
Purpose:	Promoting hi-tech in Israeli Arab society
Headquarters:	Nazareth, Israel; Kafr Qasim, Israel
Location Country:	Israel
Leader Title:	CEO
Leader Name:	Maisam Jaljuli
Key People:	Dr. Ramzi Halabi, Prof. Ziyad Hanna, David (Dadi) Perlmutter
Awards:	Speaker of the Knesset Quality of Life prize for promoting mutual understanding between Jews and Arabs (2015) Abraham Fund Initiatives Shared Society Award (2018)

Tsofen High Technology Centers Ltd, operating since 2024 as Tsofen-Tashbik,^[1] is an Israeli-registered public benefit company based in Nazareth, northern Israel, and Kafr Qasim, in the centre, established as a joint Arab and Jewish nonprofit organization promoting hi-tech in Israeli Arab society, as a lever for economic development and the creation of a shared society in Israel, based on equal participation in a sustainable economy. Tsofen-Tashbik's mission is to integrate Arabs into Israel’s hi-tech sector and bring hi-tech centers to Arab cities.

History and leadership

Tsofen-Tashbik was formed in Nazareth in 2008 by Smadar Nehab, a hi-tech entrepreneur, Sami Saadi, an independent CPA, and Yossi Coten, a former Amdocs executive. Saadi remained one of two Co-CEOs until stepping down at the end of February 2022.^{[2] [3]} From the start of 2023, Tsofen-Tashbik moved to a single-CEO model whilst remaining a Jewish-Arab prganisation in terms of board leadership and staff. The current CEO is Maisam Jaljuli (Hebrew), who replaced Saadi (as Co-CEO) in July 2022,.^[4] Tsofen-Tashbik's board, which is half Jewish and half Arab, and whose members include professionals with backgrounds in hi-tech, academia, and business, is co-chaired by Dr Ramzi Halabi, a former mayor of Daliyat al-Carmel and currently a lecturer at Tel Aviv University, and Alon Bar-Shany, who spent 25 years in a variety of roles including CFO, Corporate VP Finance and—for 16 years until his retirement in 2020—CEO, at HP Indigo Division. Tsofen-Tashbik established the Public Council for Promoting Hi-Tech in the Arab Society in Israel, to support and facilitate its mission; it is co-chaired by Professor Ziyad Hanna, VP of R&D at Cadence and visiting professor at Oxford University, and David (Dadi) Perlmutter, former executive vice president, Intel Corporation.^[5]

When Tsofen-Tashbik was established, Arab engineers accounted for 0.5% of employees in Israeli hi-tech (about 350 people).^[6] Today, they represent 3.7% (about 5,500 people), and Tsofen-Tashbik's stated goal is to increase that percentage to at least 10% by 2025. At a time when there is a shortage of over 15,000 hi-tech engineers in Israel, the Arab community is a key demographic group with the potential to help meet the shortage, with thousands of suitably qualified Arabs who, for various reasons, either do not seek employment in hi-tech or cannot find a way in. In addition, increasing numbers of Arabs are studying hi-tech related subjects at tertiary level: whereas there were only 1,600 Arab graduates in high-tech academic studies between 1985 and 2014, over 2,200 Arab students enrolled in high-tech academic studies in 2016 alone.^[7]

Tsofen-Tashbik is a member of Co-Impact (formerly Collective Impact), the partnership for a Breakthrough in Arab Employment, which is a partner in ex-President Reuven Rivlin’s Israeli Hope initiative focusing on four aspects of Israeli society: Academia, Education, Sports and Employment.^[8]

Tsofen-Tashbik's theory of change

By supporting the integration of Arab engineers in Israel’s hi-tech industry—especially at a time when it is in great need of qualified personnel—Tsofen-Tashbik aims to influence a deep institutional effect on the industry’s make-up and culture, towards a wider impact: (a) As the Arab community contributes a greater share to Israel’s economic growth it will also enjoy its benefits more equally, improving the socio-economic status of the Arab community and reducing disparities, and (b) Arabs and Jews live will develop a shared society, beginning in the technological work-space, where daily work interactions and relationships are developed that change prejudice, stereotypes and biases.

Tsofen-Tashbik's model

• Nurturing human talent in Arab society by exposing Arab students to hi-tech, providing applied technological training to academic students and graduates, and building networks for Arab hi-tech professionals, in cooperation with leading hi-tech firms.
• Changing the hi-tech industry landscape by placing thousands of Arab engineers in jobs, by working with hi-tech firms to make recruitment and hiring policies more inclusive, and by bringing hi-tech businesses to Arab cities.
• Changing national policies and priorities by ‘mainstreaming’ its programs within the government, academia, and business sectors.

Key Tsofen-Tashbik accomplishments and impact 2008–2023

• Exposing more than 15,000 Arab high school students to the hi-tech industry and opening to them the option of a hi-tech career.
• 1,352 Arab undergraduate students and recent graduates completed 53 applied technological courses.
• Some 3,500 Arab engineers were placed in hi-tech jobs.
• 1,500 Arab engineers working in 80 hi-tech firms that opened in Nazareth since 2008, including: Microsoft, Amdocs, Broadcom, Alpha Omega, Galil Software, SalesForce.
• Tsofen's 5-year Plan for hi-tech and innovation in Arab society, developed with the National Arab Local Councils Committee in Israel, was incorporated fully into government resolution 550, fully budgeted and confirmed by the Knesset in November 2021.

Awards

• 2012: Sami Saadi (Founding CEO) named in The Marker 100 Most Influential List^[9]
• 2015: Speaker of the Knesset (Israel's parliament) Quality of Life prize for promoting mutual understanding between Jews and Arabs^[10]
• 2017: Sami Saadi (Founding CEO) named in Calcalist 100 Most Influential List
• 2018: Abraham Fund Initiatives Shared Society Award^[11]
• 2018: Walaa Ibrahim, Tsofen's Head of Human Capital Development, was named by The Marker as one of 21 Women Changing the Face of Israeli Hi-Tech^[12]
• 2019: Prof Ziyad Hanna (Co-Chair of Tosfen’s Public Council) named in The Marker 100 Most Influential List^[13]
• 2021: Tsofen chosen as semi-finalist #15 in the iValues: Rethink Politics in the MENA Region Awards for its 5-Year Policy Plan for Advancement of Hi-Tech in Israel's Arab Society.
• 2021: Sami Saadi (Founding & Retiring CEO) and David (Dadi) Perlmutter (Co-Chair of Tsofen’s Public Council) awarded Honorary Fellowships from Afeka Tel Aviv Academic College of Engineering.^{[14] [15] [16]}

External links

• • Video shown at Tsofen's 15th Anniversary Conference in 2023, highlighting its achievements
• Excerpt from Holy Land – Start-Up Nations: Tsofen’s Co-CEOs’ Insights
• ‘Cracking the Code’ on Strategy, Times of Israel, 4 March 2019
• Tsofen on Guidestar Israel

Notes and References

1. Web site: Tsofen website . October 28, 2024.
2. Web site: עושים כבוד לסאמי סעדי מארגון צופן . People&Computers (Hebrew) . August 9, 2022.
3. Web site: Tsofen LinkedIn . LinkedIn . August 9, 2022.
4. Web site: Tsofen Organization appoints Maisam Jaljuli as its new co-CEO . Calcalist Tech . August 9, 2022.
5. Web site: Tsofen website . Tsofen High Technology Centers . March 6, 2019.
6. Web site: Arab Citizens' Integration into Israeli High-Tech: Achievements and Emerging Issues . Inter-Agency Task Force on Israeli Arab Issues . August 1, 2018 . March 6, 2019.
7. Web site: Human Capital Survey Report 2018 . Israel Innovation Authority/Start-Up Nation Central . December 16, 2018. Israel Innovation Authority . March 6, 2019.
8. Web site: Co-Impact . co-impact.org.il . 30 May 2023 . https://web.archive.org/web/20200804193719/https://co-impact.org.il/?lang=en . 2020-08-04 . en . live.
9. Web site: Israel's 100 Most Influential People This Jewish Year / The Full List . The Marker . September 16, 2012 . Haaretz . March 6, 2019.
10. Web site: Knesset Speakers' Quality of Life Prize awarded to three NGOs; Edelstein: "You are the true leaders of Israeli society" . Knesset Press Release . February 9, 2016 . Knesset . March 6, 2019.
11. Web site: Facebook announcement (Hebrew). Abraham Fund Initiatives . November 13, 2018 . Facebook . March 6, 2019.
12. ואלאא איברהים: משלבת מאות אקדמאים ערבים במשרות פיתוח . TheMarker Women . September 2, 2018 . TheMarker . March 6, 2019.
13. Web site: 100 המשפיעים . TheMarker. December 2019 . TheMarker . April 1, 2020.
14. Web site: דבריו של המנכ״ל השותף בארגון צופן - סאמי סעדי בטקס הענקת התארים של מכללת אפקה (English subtitles) . Tsofen. December 28, 2021 . Facebook. August 9, 2022.
15. Web site: הלאונג' (Hebrew) . Maariv. December 27, 2021 . Maariv. August 9, 2022.
16. Web site: הייטק צפוני (Hebrew) . Walla!. December 27, 2021 . Walla!. August 9, 2022.