Trip Adler Explained

Trip Adler
Nationality:American
Alma Mater:Harvard University
Occupation:CEO and Co-founder of Scribd
Known For:Founding Scribd

John R. "Trip" Adler III is an American entrepreneur.[1] He is the CEO and co-founder of Scribd, a digital library and document-sharing platform, which has 80 million users.[2] [3]

Background and early career

Adler grew up in Palo Alto, California and attended Gunn High School. He graduated from Harvard University with a biophysics degree.[4] His father, John R. Adler, is a neurosurgeon at Stanford University and also an entrepreneur.

After graduating from Harvard, Adler contemplated starting various online ventures, including a ride-sharing service, a Craigslist-type site for colleges, a call center called 1-800-ASKTRIP, and a social media site called "Rate your happiness."[5]

Scribd

Adler received inspiration for Scribd from a conversation with his father, who had difficulty publishing an academic paper in a medical journal. Adler then built Scribd with Jared Friedman, a fellow Harvard student, and they attended Y Combinator in the summer of 2006.[6] [7] [8] Scribd was launched from a San Francisco apartment in March 2007.[9] In 2008, it ranked as one of the top 20 social media sites according to Comscore.[10] In June 2009, Scribd launched Scribd Store,[11] and shortly thereafter closed a deal with Simon & Schuster to sell ebooks on Scribd.[12] In 2012, the company became profitable.[13]

In October 2013, Scribd launched a subscription ebook service, and signed a deal with HarperCollins to make their backlist books available on Scribd.[14] [15] [16] Scribd was once known for unlimited audiobooks and downloadable books. In 2016 the subscription limited the number of titles available to subscribers. This was reversed in 2018, wherein readers were offered access to an "unlimited number of books and audiobooks for $8.99 per month".[17]

Scribd has over 300,000 titles from 1,000 publishers in its book subscription service.[18] [19] In August 2017, the company announced a partnership with Zinio, which calls itself the world's largest digital magazine producer and distributor, to add 30 new magazine titles to the Scribd portfolio.[20]

Personal life

As a member of the Harvard Surfing team, Adler participated in the first Ivy League Surf Championships in May 2003.[21] He also plays the saxophone.[22] In 2007, Adler earned the company's first $17 in revenue by playing the saxophone outside Scribd's office at Christmas time.

Awards and recognition

External links

Notes and References

  1. Web site: Guynn . Jessica . Scribd co-founder wrote his own story . https://web.archive.org/web/20131118162852/http://articles.latimes.com/2013/nov/10/business/la-fi-himi-adler-20131110 . dead . November 18, 2013 . Los Angeles Times . November 10, 2013.
  2. Web site: 30 Under 30: Trip Adler . Forbes . Jeff Bercovici and Emily Inverso . 2014.
  3. Web site: New E-Book Lending Service Aims To Be Netflix For Books . NPR . Neary . Lynn . October 4, 2013.
  4. Web site: John R. "Trip" Adler III '06 (Physics) Broke Tradition but Still Ended up on Top . Harvard School of Engineering and Applied Sciences.
  5. News: How Trip Adler Found His Idea For Scribd After Hanging Up On 1-800-ASKTRIP . Penenberg . Adam L. . June 18, 2012 . Fast Company . July 11, 2012.
  6. Web site: Y Combinator's 10 most valuable startup alumni . Schubarth . Cromwell . Silicon Valley Business Journal . October 28, 2013.
  7. Web site: How Scribd made pages pay . Johnson . Bobbie . The Guardian . July 22, 2009.
  8. Web site: Scribd: An E-Book Upstart with Unlikely Fans . https://web.archive.org/web/20090615065907/http://www.businessweek.com/magazine/content/09_25/b4136054153678.htm . dead . June 15, 2009 . Businessweek . Spencer E. Ante . June 11, 2009.
  9. Web site: Scribd Launches E-book Subscription Service . Reid . Calvin . Publishers Weekly . October 1, 2013.
  10. Web site: Scribd Had A Blowout Year, And So Did the Web Document . TechCrunch . 2008-12-31 . 2012-07-11.
  11. News: Scribd Invites Writers to Upload Work and Name Their Price . . May 17, 2009 . 2012-07-11. Stone . Brad .
  12. Web site: Simon and Schuster to Sell Digital Books on Scribd.com . . 2012-07-11.
  13. Web site: Social Publishing Startup Scribd Gets A Facelift: New Website, New Logo, New iPhone App . Ha . Anthony . TechCrunch . August 13, 2012.
  14. Web site: With HarperCollins Deal, Scribd Unveils Its Bid To Become The Netflix For Books . Ha . Anthony . TechCrunch . October 1, 2013.
  15. Web site: Scribd takes aim at Amazon by bringing its subscription ebook app to the Kindle Fire . Ong . Josh . The Next Web . January 29, 2014.
  16. Web site: HarperCollins Joins Scribd in E-Book Subscription Plan . Bosman . Julie . The New York Times . October 1, 2013.
  17. Scribd Returns to Unlimited Access Subscription Model, byCalvin Reid. Publishers Weekly. https://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/75986-scribd-returns-to-unlimited-access-subscription-model.html
  18. Web site: What Your iPad Knows About You . The Wall Street Journal . Chen . Angela . February 18, 2014.
  19. https://www.scribd.com/about About Us
  20. Web site: Scribd, on the hunt for a bigger trove of journalism, doubles down on magazines . Poynter . Mullin . Benjamin . August 11, 2017.
  21. Web site: 60 SECONDS . SURFING Magazine . 2011-12-05.
  22. https://www.youtube.com/watch?v=_VMNMPZDv5U Christmas at Scribd featuring Trip Adler
  23. Web site: Tech Pioneers 2010: Trip Adler and Jared Friedman . TIME . Fletcher . Dan . 2010.
  24. Web site: Best Young Tech Entrepreneurs 2010 . https://web.archive.org/web/20100423094821/http://images.businessweek.com/ss/10/04/0419_best_young_tech_entrepreneurs/2.htm . dead . April 23, 2010 . Bloomberg BusinessWeek . Hesseldahl . Arik . 2010.
  25. Web site: 30 Under 30: Trip Adler . Forbes . 2014.

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