Trimulcast Explained

In broadcasting, a trimulcast is a cluster of three radio stations and/or translators that play the same feed. Normally this is done in order to have full coverage of a certain area. Some stations use this technique to provide rimshot coverage into a major market by broadcasting on the outskirts from three different locations, or combine multiple low power television stations in an attempt to provide the equivalent coverage of one full-power station.

Examples

• WGVX/WLUP/WWWM in Minneapolis, Minnesota make up Soft AC station Love 105 FM.
• KRXV, KHWY, and KHYZ cover the Mojave Desert from Barstow to Laughlin and Las Vegas, Nevada; they target listeners travelling to the two cities on Interstate 15 and Interstate 40 from Southern California, with their advertising focusing on businesses, resorts, and events in Southern Nevada.^[1]
• KBPI/KBPL/K300CP on 107.9 frequency cover the Colorado Interstate 25 corridor.^[2]
• In 1996, WBMA-LP/WCFT-TV/WJSU-TV formed a television trimulcast in the Anniston/Birmingham/Tuscaloosa, Alabama area to replace WBRC as the market's ABC affiliate when it switched to Fox. While owner Allbritton Communications had acquired the full-powered WCFT and WJSU in Tuscaloosa and Aniston to serve as a simulcast covering the region, at the time Nielsen regarded all three cities as separate media markets—meaning that they were both considered out-of-market stations in Birmingham (and thus ineligible to be counted in local ratings). As a workaround, WBMA-LP was added to the arrangement, and classified as the originating station for WCFT and WJSU; the stations' on-air branding suggested otherwise, using WCFT and WJSU's channel numbers as "ABC 33/40".

Notes and References

1. Web site: Scott Fybush . April 2005 . Radio on the Road to Las Vegas . usurped . https://web.archive.org/web/20061231075356/http://www.rwonline.com/reference-room/special-report/06_rwf_nab_highway.shtml . 2006-12-31 . 2007-04-14 . RWOnline.
2. News: KBPI Moves To 107.9 As Three Station Trimulcast In Denver, Fort Collins & Colorado Springs. 2017-12-11. RadioInsight. 2017-12-21. en-US.