Trevor McFedries explained

Trevor McFedries
Alias:Yung Skeeter
Birth Date:November 27, 1985
Birth Place:Los Angeles, California, U.S.
Years Active:2006–present
Label:Dim Mak

Trevor McFedries[1] [2] (born November 27, 1985), (formerly known as Yung Skeeter) is a musician who worked as a DJ, producer, and director for acts including Ke$ha, Azealia Banks, Katy Perry, Chris Brown, Steve Aoki, and others.[3] He toured alongside Katy Perry on her 2011 California Dreams Tour.[4] McFedries has also performed at music festivals Lollapalooza and Coachella, served as an entrepreneur-in-residence at Bad Robot, and was an early employee at Spotify.[4] He is the co-founder and CEO of technology startup Brud and the creator of virtual pop star Lil Miquela.

He currently sits on the boards of the Southern California Institute of Architecture “SCI-Arc” and Rhizome, the Digital Artwork arm of The New Museum.[5] [6]

Early life

McFedries grew up in Davenport, Iowa.[7] [8] In high school, he was a "football star"[9] and enjoyed playing basketball.[10] He moved with his family to Los Angeles when he was 16.[11] He earned a college scholarship to play football at San Jose State but dropped out of college and moved back to LA.[12] Los Angeles has been his "home base" since that time. He started DJing at the age of 19.[11]

Music career

McFedries took the stage name DJ Skeet Skeet, and in 2007 he was introduced to Shwayze and Cisco Adler.[13] The three created a partnership that would culminate in the 2008 release of a self-titled album. The album made it to the top 10 on the Billboard charts with two songs ("Buzzin'" and "Corona and Lime") that charted on the Billboard Hot 100 list. The popularity of the trio led to the creation of a short-lived reality television series on MTV called Buzzin'.[14] Also in 2008, DJ Skeet Skeet was given the "People's Choice Award for Best DJ" by Paper Magazine.[15] He also became the first DJ to perform at the entire slate of shows on the Warped Tour in 2008.[9]

By 2011, he had worked with acts like Chris Brown, Ke$ha, 3OH!3, Bonde do Rolê, and Sky Ferreira, creating remixes of their tracks and producing various songs.[11] In 2011, he also opened for Katy Perry on her California Dreams arena tour,[7] sharing a stage with both Perry and Robyn.[16] McFedries and Perry had been friends long before the tour.[11] During this time, he worked and as a A&R at Photo Finish Records.[17] [18]

In 2012, he decided to change his stage name to "Yung Skeeter," He produced and provided beats for various songs for other artists. McFedries made his directorial debut in 2012, directing the music videos for Steve Aoki's "Control Freak" and NERVO's "We're All No One."[19]

Starting in 2012, McFedries has been an Artist Advocate at Spotify alongside D.A. Wallach of Chester French.[7] [20] His relationship with Steve Aoki (who runs Dim Mak Records) vaulted Skeeter into a position hosting a radio show on iHeartRadio for Dim Mak Records. In 2013, he became a spokesman for VitaminWater alongside acts like B.o.B., Matt and Kim, and Santigold. He performed with these three acts in Boring, Oregon as part of VitaminWater's "Make Boring Brilliant" campaign. He has also appeared in ads for the company.[21]

BANKS' debut album, Goddess, was executive produced by Yung Skeeter.[22] He also produced "Wallace" on Azealia Banks' 2014 album, Broke with Expensive Taste.[23]

Brud

In addition to his musical career, McFedries worked for Bad Robot, the production company of J.J. Abrams.[24] In 2016, McFedries co-founded the tech company Brud[25] which is as a “transmedia company” that produces digital personas utilized to create digital story-driven worlds. McFedries is the company’s CEO.[26]

Of their creations has been Miquela, a CGI character and model that uses social media in order to detail her life, which includes a mixtures of fictional and non-fictional environments.[27] They initially created Miquela anonymously,[28] only later revealing themselves as her creator. They have also created other characters to interact with Miquela as well as other parts of social media,[29] including Bermuda—whom McFedries created under an in-story faux rival company before revealing Brud had also created her.

In 2018 McFedries and Brud received $6 million in funding from Sequoia Capital,[30] and that year their creation became one of Time magazine’s “Most Influential People on the Internet”.[31] In 2019, investments raised by his company had totaled $25.5 million, with a valuation of $144.5 million.[26] Through his fundraising, McFedries and his cofounders have stated that they would only accept funding from investment firms where either a woman or a person of color was in a position of authority.[24]

On October 4, 2021 “Brud Inc” was acquired by Dapper Labs for an undisclosed amount.[32] The acquisition sees Trevor become the CEO of “Dapper Collectives” a new org that will be “Mainstreaming DAOs.” The first DAO that Dapper Collectives will bring to life is “Brud DAO” the decentralization of Brud Inc. that will allow for the community of fans and creators to own the project and guide it alongside the Brud team. In the acquisition McFedries stated “Really, what we're going to be doing is building tools for DAOs, storytellers, and creators to come and build out the future in web3 with us on the Flow blockchain.” [33]

Friends with Benefits

Friends With Benefits is an Ethereum based DAO created by McFedries in September 2020 and is considered to be the first Social DAO.[34] [35]

Art & A.I.

McFedries was featured in Rhizome’s 7x7[36] program as a leader at the intersection of art and technology, as well as NYC Media Lab[37] where he discussed the future of storytelling, art, and A.I. with artist Aria Dean. McFedries spoke with Berkeley Art + Design[38] about how narrative and attitude make an avatar relatable and authentic.

Politics

McFedries was a campaign surrogate for Bernie Sanders 2020 presidential campaign and fundraised for George Gascón[39] in his run to become District Attorney of Los Angeles County.

Discography

Singles and remixes

Solo artist

YearSingle/RemixAlbum
2013"Next to Me" feat. Nevaeh (with Wax Motif)[40]
2013"Hush Hush" (with Wax Motif)
2013"It's Alright" by Matt and Kim (remix as Yung Skeeter)
2012"Stand Again"Stand Again
2012"I Like It Loud"
2012"#1 In Heaven" by MNDR (remix as DJ Skeet Skeet)[41]
2011"Push It" feat. Yelawolf by Jessie and the Toy Boys (remix as DJ Skeet Skeet)[42] Push It (feat. Yelawolf) - The Remixes
2011"A Dream Within a Dream" by The Glitch Mob (remix as DJ Skeet Skeet)[43] Drink The Sea: The Remixes Vol 1
2011"Hold On" by The Chain Gang of 1974 (remix as Skeet with Seaton)[44] Wayward Fire (Deluxe Edition)
2011"Pumped Up Kicks" by Foster the People (remix as DJ Skeet Skeet)[45]
2011"Blah Blah Blah" by Ke$ha (remix as DJ Skeet Skeet)[46]
2010"Bizarro Funk" feat. Skeet Skeet by DZ[47] Bizarro Funk EP

Member of Shwayze

YearTitleChart PositionsAlbum
USAUTCANGERSUI
2008"Buzzin'"4645803163Shwayze
"Corona and Lime"23
2009"Get U Home"Let It Beat
"—" denotes releases that did not chart

Albums

Member of Shwayze

YearInformationChart positions[48] Certifications
U.S.U.S. R&BU.S. RapCAN
2008Shwayze
  • First studio album
  • Released: August 19, 2008
105392Sales: 135,262+
2009Let It Beat
  • Second studio album
  • Released: November 3, 2009
553Sales: 10,764+

Notes and References

  1. News: Rodbard . Matt . Yung Skeeter Sends In His 5 Favorite Music Videos Featuring Food [NSFW] ]. Food Republic. 4 December 2012 . 29 November 2014.
  2. News: 10 New Artists You Need to Know: August 2014 . Rolling Stone. August 2014 . 29 November 2014.
  3. Web site: 30 Under 30 - Rising Stars in Los Angeles. Refinery29.com.
  4. Web site: INTERVIEW: Yung Skeeter. Listenlookandlive.blogspot.com.
  5. Web site: Transmedia Innovator and Cultural Worldbuilder Trevor McFedries Joins SCI-Arc Board - SCI-Arc. Sciarc.edu. 3 February 2022.
  6. Web site: We're also growing our Board of Directors! We're thrilled to have these four newly involved with Rhiz (though they are all longtime friends and colleagues). Twitter.com. 3 February 2022.
  7. News: R . Leanne . INTERVIEW: Yung Skeeter . Listen, Look and Live. 8 February 2013 . 29 November 2014.
  8. News: Culley . Liz . ARTIST OF THE DAY: Yung Skeeter Dreams Big . MySpace. 18 September 2013 . 29 November 2014.
  9. Book: Niccum, Jon . Worst Gig: From Psycho Fans to Stage Riots, Famous Musicians Tell All . . 1 October 2013 . 978-1402284953 .
  10. News: Keyes . Sarah . 30 Under 30: L.A.'s Bright Young Things . Refinery29. 24 July 2013 . 29 November 2014.
  11. News: Mann . Paul . Paul Mann: Hot New DJ Skeet Skeet Blazing a Trail . Noozhawk. 26 August 2011 . 29 November 2014.
  12. Web site: Yung Skeeter. . Beatport.com . . 29 November 2014.
  13. News: Carletto . Tina . Inside The Mind of Yung Skeeter . Joonbug. 21 November 2012 . 29 November 2014.
  14. News: It's the "Best Summer Ever!!!!!" For Cisco Adler and Skeet Skeet of Shwayze . Paper Magazine. 23 July 2008 . 29 November 2014.
  15. News: Craig . Carolina Torem. Alexis Swerdloff . About Last Night... PAPER's Fourth Annual Nightlife Awards Presented by Diesel . Paper Magazine. 17 November 2008 . 29 November 2014.
  16. News: Go backstage on the California Dreams tour with DJ Skeet Skeet! . Teen Vogue. August 2011. 29 November 2014.
  17. News: Meyrick. Richard . DJ Skeet Skeet joins Photo Finish Records to help spearhead A&R operations!. AltSounds. 11 August 2011 . 29 November 2014.
  18. News: Yung Skeeter to Spin at Bazaar: Under The Eiffel Tower in Las Vegas June 30 . Vegas News. 23 June 2012. 29 November 2014.
  19. News: Yung Skeeter . Bang Tidy Music. 30 November 2012. 29 November 2014.
  20. News: Dredge . Stuart . How Spotify and its digital music rivals can win over artists: 'Just include us' . The Guardian. 29 October 2013 . 29 November 2014.
  21. News: Brilliance Accomplished: B.o.B, Matt & Kim, Santigold and Yung Skeeter Help Make Boring Brilliant . Fuse. 4 April 2013 . 29 November 2014.
  22. News: Hutchinson. Kate . Banks: 'I'm being as honest as I can' . The Guardian. 30 August 2014 . 29 November 2014.
  23. News: Stern. Bradley . 'Broke With Expensive Taste': Azealia Banks Puts Her Money Where Her Mouth Is (Album Review) . MuuMuse.com. 10 November 2014 . 29 November 2014.
  24. Web site: Lil Miquela's Body Con Job. Thecut.com. 11 May 2018.
  25. Web site: Trevor McFedries & Sara Decou is part of the BoF 500. The Business of Fashion. 3 February 2022.
  26. Web site: Virtual Influencer Maker Raises Nearly $20M | Los Angeles Business Journal. Labusinessjournal.com. 8 March 2019 . 3 February 2022.
  27. News: These Influencers Aren't Flesh and Blood, Yet Millions Follow Them. The New York Times. 17 June 2019. Hsu. Tiffany.
  28. Web site: Virtual influencers have got to be a fad — right?. Vox.com. 3 June 2019.
  29. Web site: Meet Bermuda, the Most Controversial CGI Influencer on Instagram. Refinery29.com.
  30. Web site: The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley. Techcrunch.com. 24 April 2018 .
  31. Web site: Meet This Year's 25 Most Influential People on the Internet. Time.com. 28 June 2018 . 3 February 2022.
  32. https://techcrunch.com/2021/10/04/nft-startup-dapper-labs-acquires-virtual-influencer-startup-brud/&sa=D&source=docs&ust=1643821269804660&usg=AOvVaw1G_iquNHo3mA8p6ff37rqK
  33. Web site: Dapper Collectives. Avc.com. 4 October 2021. 3 February 2022.
  34. Web site: An exclusive type of club called 'Dao' is popping up online. What's it all about? | Geoff Mak. 14 November 2021. The Guardian. 3 February 2022.
  35. Web site: Businesses I Should've Started. Economicmotivation.blog. 19 November 2021. 3 February 2022.
  36. Web site: Seven on Seven 2019. Rhizome.org. 26 March 2019 .
  37. live . https://ghostarchive.org/varchive/youtube/20211211/gw_ExoR-tHs . 2021-12-11. Oct 9: Fireside Chat With Trevor McFedries and Aria Dean . YouTube.
  38. Web site: Trevor McFedries: In Conversation with Aria Dean . Artsdesign.berkeley.edu.
  39. Web site: Thurston Moore, Jeff Tweedy, and 70 other musicians sign their support for Bernie Sanders. consequence.net. 19 September 2015.
  40. Web site: Yung Skeeter. . Spotify.com . . 2 December 2014.
  41. Web site: #1 In Heaven DJ Skeet Skeet Remix. . Beatport.com . . 2 December 2014.
  42. Web site: Push It (feat. Yelawolf) - The Remixes. . Itunes.apple.com . . 2 December 2014.
  43. Web site: Drink The Sea: The Remixes Vol 1. . Theglitchmob.com . . 2 December 2014.
  44. Web site: Wayward Fire (Deluxe Edition). . Itunes.apple.com . . 2 December 2014.
  45. News: Foster the People – Pumped Up Kicks (Skeet Skeet Remix) : Very Sick New Summer Indie / House Remix . This Song is Sick. 26 June 2011 . 29 November 2014.
  46. News: Sciarretto. Amy . Kesha to Release First-Ever Remix Album . PopCrush.com. 24 February 2011 . 29 November 2014.
  47. Web site: Bizarro Funk. . Amazon.com . 2 December 2014.
  48. Web site: Cohen . Jonathan . Jonas Brothers Begin Second Week At No. 1 . . 27 August 2008 . 28 August 2008 .