Lifeplus–Wahoo Explained

Lifeplus–Wahoo
Code:DRP
Founded:2015
Discipline:Road
Status:UCI Women's Continental Team (2020–present)
Website:https://lifepluswahoo.com
Generalmanager:Tom Varney
Season:2015
2016–2017
2018
2019–2020
2021
2022
2023
Oldname:Corley Cycles–Drops RT
Drops Cycling Team
Trek–Drops
Drops Cycling Team
Drops–Le Col s/b TEMPUR
Le Col–Wahoo
Lifeplus–Wahoo

Lifeplus–Wahoo is a UCI women's cycling team based in the United Kingdom, founded in 2015.The team is jointly sponsored by holistic wellness company Lifeplus and fitness technology company Wahoo. In 2023, the team gains automatic invitations to the UCI Women's World Tour owing to its performance in 2022.

Sponsorship

The team was founded in 2015, using Drops branding for the next 6 years. In 2018 Trek Bikes became title sponsors of the team.[1] In 2019 the team reverted to its previous name as Trek ended their sponsorship after one year in order to start their own team.[2] When a prospective replacement sponsor also pulled out the team launched a crowdfunding campaign in order to stay afloat[3] and raised £25,000.[4] In December 2020 it was announced that the team's clothing supplier Le Col would step up to co-title sponsor for the 2021 season after agreeing to double their investment in the team. They were joined by American mattress and pillow manufacturer TEMPUR.[5] The team confirmed that funding would not go as far as being able to pay a salary to riders, something Drops has always been transparent about its inability to do.[6]

In August 2021 Le Col signed a two-year extension taking their sponsorship through to 2023. In doing so it was announced that they would be trebling their annual investment in the team.[7] It was also announced that the teams tyre supplier Mavic would extend and increase their sponsorship of the team into 2022.[8] In the following weeks the team announced a number of new rider signings and contract renewals with a number of 2 year contracts confirmed for the first time in the team's history. In January 2022 it was announced that Wahoo would become the teams co-title for 2022 with the team being renamed Le Col–Wahoo.[9]

In November 2022, Le Col did not renew their contract, with funding around €400,000 required to keep the team running.[10] Staff and riders were told to look elsewhere for 2023 contracts.[11]

In January 2023, it was announced that holistic wellness company Lifeplus would join the team as title sponsor, with the team becoming Lifeplus–Wahoo.[12] Former professional cyclists Małgorzata Jasińska and Morgan Kneisky joined the team as team managers.[13] Over half of the 2023 roster is aged under 23. Owing to its performance during the 2022 season, the team gains automatic invitations to UCI Women's World Tour events in 2023.[14]

Equipment Sponsor[15] Other sponsors
Corley Cycles (2015)
Trek (2016–2018)
Cannondale (2019–2020)
Ribble Cycles (2021–)[16]
TEMPUR
LUMENE
Selle Italia
Swiss Stop
WinSleek
Team kit & clothing Le Col (2019–)
Wheels Mavic (2021–)[17]
Tyres Continental (2015–)
Helmets & Glasses POC (2020–)[18]
Nutrition OTE (2016–2019)
One Pro Nutrition (2020–2021)[19]

Team roster 2023

As of 16 August 2023.[20]

Major wins

2016
  • UCI Track Cycling World Cup – Glasgow (Team Pursuit), Eleanor Dickinson
  • Revolution Series – Manchester (Scratch race), Eleanor Dickinson
    2017
  • Mountains classification Setmana Ciclista Valenciana, Ann-Sophie Duyck
  • Stage 2, Ann-Sophie Duyck
  • Provincial Time Trial Championship West-Vlaanderen, Ann-Sophie Duyck
  • Stage 4 Gracia–Orlová, Martina Ritter
  • Ljubljana–Domžale–Ljubljana TT, Ann-Sophie Duyck
  • Stage 3 (ITT) Tour de Feminin-O cenu Českého Švýcarska, Ann-Sophie Duyck
  • Youth classification 2017 BeNe Ladies Tour, Alice Barnes
  • Stage 1, Alice Barnes
  • Stage 2 Tour of the Reservoir, Laura Massey
    2018
  • Youth classification Cadel Evans Great Ocean Road Race, Eva Buurman
  • Youth classification Setmana Ciclista Valenciana, Abby-Mae Parkinson
  • Mountains classification Thüringen Rundfahrt der Frauen Kathrin Hammes
    2019
  • Youth classification Giro Toscana Int. Femminile - Memorial Michela Fanini, Lizzie Holden
    2021
  • Overall Tour de Feminin–Krásná Lípa, Joscelin Lowden
  • Stage 4 Joscelin Lowden
  • Omloop der Kempen, Maike van der Duin
  • UCI Track Cycling World Cup – Saint Petersburg (Elimination race), Maria Martins
  • UCI Track Cycling World Cup – Saint Petersburg (Omnium), Maria Martins
    2022
  • Veenendaal–Veenendaal Classic, Gladys Verhulst

    World & national champions

    2016
  • British U23 Road Race, Alice Barnes
  • British Junior Road Race, Eleanor Dickinson
  • Antigua & Barbuda Time Trial, Tamiko Butler
  • Antigua & Barbuda Road Race, Tamiko Butler
    2017
  • Belgium Time Trial, Ann-Sophie Duyck
  • British U23 Road Race, Alice Barnes
  • Austria Time Trial, Martina Ritter
  • Austria Road Race, Martina Ritter
    2019
  • World Track (Scratch race), Elinor Barker
    2020
  • Portugal Track (Points race), Maria Martins
  • Portugal Track (Scratch race), Maria Martins
    2021
  • Portugal Road Race, Maria Martins
  • European U23 Track (Scratch race), Maike van der Duin
  • European U23 Track (Omnium), Maria Martins
    2022
  • British Road Race, Alice Towers
    2023
  • British U23 Time Trial, Madelaine Leech
  • European U23 Track (Individual Pursuit), Kate Richardson
    2024
  • British National Track (Individual Pursuit), Kate Richardson

    Notes and References

    1. Web site: Introducing Trek-Drops. UCI.org. 4 September 2021.
    2. Web site: Trek-Segafredo confirm women's team set to race on the Women's WorldTour in 2019. 4 September 2021.
    3. Web site: Drops team launch crowdfunding campaign after sponsor pulls out. 4 September 2021.
    4. Web site: Drops women's team saved after crowdfunding campaign. 4 September 2021.
    5. Web site: Drops Cycling Team adds two new sponsors for 2021. 4 September 2021.
    6. Web site: Le Col steps up backing for Drops women's team. 4 September 2021.
    7. Web site: Le Col increase and extend partnership with the team. 4 September 2021.
    8. Web site: Mavic renew with the team for 2022. 4 September 2021.
    9. Web site: Drops transform into Le Col Wahoo team in 2022. 9 January 2022.
    10. Web site: O'Shea . Sadhbh . 2023-01-11 . Le Col-Wahoo becomes Lifeplus-Wahoo after off-season sponsor drama . 2023-04-14 . VeloNews.com . en.
    11. Web site: Tyson . Jackie . 2022-11-17 . Sponsorship loss leaves Le Col-Wahoo in uncertain position for 2023 . 2023-04-14 . cyclingnews.com . en.
    12. Web site: Introducing Lifeplus Wahoo . 2023-04-14 . Lifeplus Wahoo . en-GB.
    13. Web site: Weislo . Laura . 2023-01-24 . British women's team gets new life as Lifeplus-Wahoo . 2023-04-14 . cyclingnews.com . en.
    14. Web site: 24 January 2023 . 2023 Squad Finalised . 2023-04-14 . Lifeplus Wahoo . en-GB . The UCI also confirmed the team as one of two Continental teams that gain automatic invitations to all of the races on the Women’s World Tour calendar..
    15. Web site: Drops-LeCol Partners.
    16. Web site: Ribble to supply Drops-Le Col team bikes for the next two years.
    17. Web site: Mavic partner drops.
    18. Web site: POC partners with drops cycling teams.
    19. Web site: Drops One Pro Nutrition 2020.
    20. Web site: Lifeplus-Wahoo . 2023-08-16 . UCI.