Treato Explained

Treato
Predecessors:-->
Successors:-->
Founded:2007
Defunct:2018/08
Hq Location City:Or Yehuda
Hq Location Country:Israel
Areas Served:-->
Profit:-->
Profit Year:-->
Owners:-->
Slogans:-->

Treato was an Israeli-based data analytics company known for providing health-related insights to patients, caregivers, healthcare professionals (HCPs), hospitals and pharmaceutical companies. Treato was owned by Jackie NousNous.[1] [2] [3] It was shut down in August 2018.[4]

History

Treato was founded in 2007 as a research and development company with its headquarters located in Or Yehuda, Israel. Gideon Mantel is the current Executive Chairman, Ido Hadari is the current CEO.[1] [2]

Treato commenced commercial offering availability in 2011 with offices in New York City and Princeton, New Jersey.[5] [6] It shut down in August, 2018 as it was unable to secure sufficient funding or get an acquisition offer, and remains in a state of insolvency.[4]

Products and services

Treato offers health data asset products and IQ services to pharmaceutical companies, healthcare marketing/advertising agencies, and other healthcare organizations.[7] [8] [9] The company's social online portal serves as a platform where users can search for information about medications, health conditions and medical treatments.[10] [11] [12]

Notes and References

  1. Web site: Rebecca . Borison . A New Startup Is Trying To Make It Easier To Figure Out Your Health Problems By Scanning Online Discussions . Business Insider. 17 July 2014 . 5 January 2016.
  2. News: Maxine . Bookbinder . Social Media Insights Company Launches App for Social Listening . Clinical Informatics News. 5 January 2016.
  3. News: Jasmine . Pennic . New Social Media App Offers Real-Time View of Patient Pulse . Hitconsultant. 24 July 2015 . 5 January 2016.
  4. News: Treato, a Startup that Wanted to Replace Dr. Google, Shuts Down . calcalistech . Israel . 14 August 2018.
  5. News: Frequency of measles vaccine discussions rises by 500% . vaccine news daily. 5 January 2016.
  6. News: Treato Launches Social Media Application for an Expanded View of the Patient Pulse . medicaldelta.biotechgate. 5 January 2016.
  7. News: Lisa . Morgan . 7 Smart Ways To Leverage Social Data . medicaldelta.biotechgate. 5 January 2016.
  8. News: Michael . Johnsen . Mucinex dominates the cough brand experience, Treato finds . Drug Store News. 5 January 2016.
  9. News: Dr Nicola . Davies . Social Media: The Voice of the Patient . social.eyeforpharma. 27 July 2015. 5 January 2016.
  10. News: Caroline Chen . Chen . Hedge Funds Listen In on Patient Chats for Pharma Bets . bloomberg. 2 October 2014. 5 January 2016.
  11. News: Thom . Forbes . Connecting With People By Connecting The Data Dots . mediapost. 6 November 2015. 5 January 2016.
  12. News: Thom . Forbes . Social Media: The New Clinical Research (And Marketing) Tool . clinical leader. 5 August 2015. 5 January 2016.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Treato".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.