Treat Me Explained
Treat Me |
Cover: | Treat Me - Chloe Bailey.jpeg |
Type: | single |
Artist: | Chlöe |
Released: | April 8, 2022 |
Recorded: | 2021 |
Genre: |
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Length: | 2:29 |
Label: | Parkwood |
Lyricist: |
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Composer: |
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Producer: |
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Prev Title: | Have Mercy |
Prev Year: | 2021 |
Next Title: | Surprise |
Next Year: | 2022 |
"Treat Me" is a song by American singer Chlöe. It was released on April 8, 2022, through Parkwood Entertainment.
Background and release
In 2021, Bailey released her debut solo single, "Have Mercy", which reached number one on the Mainstream R&B/Hip-Hop Airplay chart and debuted within the top 40 of the Billboard Hot 100.[1] Bailey provided vocals on "You & Me" by Gunna, from the album DS4Ever before she started to promote her next single.[2] Bailey hinted at the release of "Treat Me" with a promotional video, showing the singer vocalizing in a bodysuit with crystals.[3] [4]
On March 31, 2022, Bailey announced the release date of "Treat Me", stating that the single would come out on April 8, through Parkwood Entertainment.[5] The cover artwork for the song depicts the singer in a latex thong and an up-sized black puffer jacket. Her hair consists of sleek bangs, and she wears jewelry around her neck which goes down to her chest area. The song was Bailey's first release of 2022.
Composition
The hook of "Treat Me" contains a sample from "Ms. New Booty", a 2005 song by Bubba Sparxxx and the Ying Yang Twins.[6] The song was produced by Oak. Bailey wrote "Treat Me" while in the process of exiting a relationship.[7] The song contains themes of pride and power.[8]
Critical reception
In a review of Chlöe's debut album In Pieces, Pitchforks Heven Haile wrote that "the forced strut of her delivery and unimaginative 'Ms. New Booty' sample made 'Treat Me' feel optimized for mainstream radio", characterizing the singer's solo material as "manufactured to the point of sterility."[9]
Music video
The music video for "Treat Me", directed by Diana Kunst, begins with Bailey standing in the middle of the frame, wearing a leather suit as lights flash in the background. After this, the singer dances beside a leopard.[10] The video is inspired by Grace Jones and Janet Jackson. William Ylvisaker and Lukas van der Fecht designed some of the outfits used in the clip.[11] The video's production was handled by Christopher Lopez. The executive producers are Justin Benoliel, Amanda Leya Andrews, and Jill Kaplan.[12] Creative direction is provided by Andrew Makadsi of Parkwood.
Credits
Credits adapted from Spotify.[13]
Charts
References
- Aniftos . Rania . 2022-03-31 . Chloe Bailey Shares Release Date for New Single 'Treat Me' . live . Billboard . en-US . https://web.archive.org/web/20220627001917/https://www.billboard.com/music/rb-hip-hop/chloe-bailey-treat-me-release-date-1235053122/ . June 27, 2022 . 2022-08-04.
- Web site: Folk . Antwane . 2022-04-08 . Chlöe Returns With Bossy New Single 'Treat Me' . 2022-08-04 . Rated R&B . en-US . April 8, 2022 . https://web.archive.org/web/20220408070622/https://ratedrnb.com/2022/04/chloe-returns-with-bossy-new-single-treat-me/ . live .
- Web site: Chlöe Teases New Single "Treat Me" With Seductive Video . 2022-08-04 . HYPEBAE . August 9, 2022 . https://web.archive.org/web/20220809042055/https://hypebae.com/2022/3/chloe-bailey-treat-me-single-music-video-teaser-watch . live .
- Web site: Vargas . Chanel . 2022-03-23 . Chloë's New "Treat Me" Challenge Has TikTokers Dancing in Their Bathrobes . 2022-08-04 . PopSugar . en-US.
- Web site: 2022-04-11 . Chlöe Electrifies with 'Treat Me' . 2022-08-04 . YR Media . en . August 4, 2022 . https://web.archive.org/web/20220804192359/https://yr.media/arts-culture/chloe-bailey-treat-me-yared-gebru/ . live .
- Web site: Chlöe's "Treat Me" video is a wild ride . 2022-08-04 . . en . June 26, 2022 . https://web.archive.org/web/20220626000531/https://www.thefader.com/2022/04/08/chloe-treat-me-video . live .
- Web site: LeGardye . Quinci . 2022-04-09 . Chlöe Wrote Her New Song "Treat Me" In the Midst of a Breakup . 2022-08-04 . . en-US . May 8, 2022 . https://web.archive.org/web/20220508102721/https://www.harpersbazaar.com/celebrity/latest/a39681548/chloe-wrote-treat-me-inspiration-video/ . live .
- Web site: Nix . Cole . 2022-04-11 . Chlöe Tells You What She Wants On "Treat Me" . 2022-08-04 . Music Daily . en-US . August 4, 2022 . https://web.archive.org/web/20220804192358/https://musicdaily.app/chloe-tells-you-what-she-wants-on-treat-me/ . live .
- Web site: Chlöe: In Pieces Album Review . Heven . Haile . March 31, 2023 . March 31, 2023 . Pitchfork.
- Web site: Luchi . Loreal . 2022-08-11 . Chloe Bailey On Criticism, Reading Comments + Dating Dos & Don'ts . 2022-08-23 . Hot 97 . en-US.
- Web site: 2022-04-15 . Chlöe Bailey on Channeling Janet Jackson and Finding Her Inner Khalessi In Her New Music Video . 2022-08-04 . Vogue . en-US . August 4, 2022 . https://web.archive.org/web/20220804192357/https://www.vogue.com/slideshow/chloe-bailey-treat-me-music-video-fashion . live .
- Web site: Chlöe Returns With New Song and Video "Treat Me" . 2022-08-04 . Complex . en . April 26, 2022 . https://web.archive.org/web/20220426162800/https://www.complex.com/music/chloe-treat-me-video . live .
- https://open.spotify.com/track/2ZCu2xskiEBCV3y0eu0zJG?si=kebZhrp4TV6aAfDKUIgKtw "Treat Me" by Chlöe
- Web site: The Official New Zealand Music Chart . 2022-08-05 . en . May 8, 2021 . https://archive.today/20210508100039/https://nztop40.co.nz/ . live .
- Billboard Hot 100 . 2022-08-05 . Billboard . en-US . July 28, 2022 . https://web.archive.org/web/20220728154516/https://www.billboard.com/charts/hot-100/2022-04-16/ . live .
- Hot R&B/Hip-Hop Songs Chart: Week of April 17, 2022 . live . August 4, 2022 . . August 5, 2022 . https://web.archive.org/web/20220805022343/https://www.billboard.com/charts/r-b-hip-hop-songs/2022-08-17/ .