| Transatel | |
| Type: | NTT Group subsidiary, via NTT Ltd. |
| Key People: | Jacques Bonifay, founder & CEO,Bertrand Salomon, co-founder & Deputy CEO |
| Products: | MVNO, MVNE, MVNA, Machine to machine, Internet of Things |
| Num Employees: | (2019) |
| Homepage: | www.transatel.com |
| Foundation: | 2000 |
Transatel is a telecom corporation headquartered in Paris, La Défense, and led by the founders Jacques Bonifay (CEO) and Bertrand Salomon (Deputy CEO). NTT Communications took a majority stake in the company[1] on 28 February 2019, transferred to NTT Ltd. on 1 July 2019.
Founded in 2000, Transatel provides cellular mobile services as a mobile virtual network enabler (MVNE/A) and provider (MVNO)[2] through its Ubigi brand. The company operates globally with a cloud-based technical infrastructure in France, the UK,[3] and the US.[4]
Transatel is active in three main market segments:
The company is profitable, with 70% of revenues generated outside of France.
CEO and founder of Transatel, is head of the company's general management, as well as shareholder relationships.
In November 2009, Bonifay became president of Alternative Mobile, the French MVNO association made up of the country's largest MVNOs, where he leads the association's interests in relation to the French government and telecom regulatory authorities.[8]
Bonifay was elected president of EAFM, the European Association of Full MVNOs in October 2012. Now renamed MVNO Europe, the group includes major European operators, such as Liberty Global, Telenet, PosteMobile, Cyta Hellas, Voiceworks, and El Telecom (NRJ Mobile). Jacques guides their European lobbying efforts.[9] Before founding Transatel, Bonifay had a career in the space industry at Airbus, and afterwards as a consultant for McKinsey & Co. at the Paris office. Jacques later headed Strategy and Business Development for the Professional and Consumer Division of Alcatel, where he initiated new businesses based on fixed mobile convergence and e-commerce with several operators.
Jacques holds an MBA degree from INSEAD and an engineering degree from ENSERG/INPG (Ecole Nationale Supérieure d’Electronique et de Radioélectricité de Grenoble).
Bertrand Salomon leads the design of the MVNE platform and the product development roadmap.
He also manages Transatel's relationships with mobile network operators worldwide, as well as the delivery of customized solutions for MVNO or Machine-to-Machine customers. Prior to founding Transatel, Salomon was at Bouygues Telecom France, first as the Manager for New Products and Services, then as Director of the Mobile Internet activity. Before that, he worked for Sagem France, in technical development and project management.
Salomon holds an engineering degree from the Polytechnic School of Lausanne (Switzerland), and an MBA degree from INSEAD (France)1
Transatel enables mobile services (BtoB) as an MVNE/A or M2M enabler, and provides mobile services (BtoC) through its own MVNOs.
In Europe, Transatel enables access to the following MNO networks for voice, SMS and data services
In addition, Transatel delivers added value services around provisioning, prepaid and post-paid billing, as well as fixed-mobile convergence.
The enabler activity follows two different business models, according to clients' needs: the pure enabler model (MVNE) and the aggregator model (MVNA) for companies wishing to launch and monetize a mobile offer under their brand, be it prepaid or post-paid.
When an MVNO wishes to purchase airtime directly from a Mobile Network Operator (MNO), Transatel acts as the MVNE (MVNO enabler)the technical provider servicing either the MNO or the MVNO.
Transatel's MVNE references include:
As an MVNA, (MVNO Aggregator) Transatel purchases mobile airtime in bulk from a partner mobile operator, adding the value of its service platform, and wholesales this airtime to multiple MVNOs. Each MVNO in turn sells the mobile service to consumers or companies. The MVNA activity is concentrated in Europe, particularly France, the UK and Switzerland.
Major clients include The People's Operator (TPO), China Telecom Europe, Sewan, Paritel and Netcom.
In 2011, Transatel entered the Machine to machine (M2M) arena, using its existing MVNE infrastructure across Europe to provide M2M services along similar business models. Transatel enables M2M players to include airtime connectivity to their services, as well as a range of applications, such as fleet and asset tracking, vehicle telematics, smart metering, entertainment, telehealth.
Today, Transatel manages over 1 million SIM cards related to its M2M activity.[12] Its largest client is EE in the UK.
To date, Transatel has signed agreements with three of the top ten worldwide laptop/tablet OEMs, with commercial soft launches planned in Q1 2016 with Windows 10,[13] targeting the consumer and SME segments.[14]
Precursor to the Eurotariff,[15] and the Digital Single Market Strategy,[16] Transatel has paved the way for low-cost transnational mobile communications, by being the first operator to offer calls to and from other countries within the European Union.
Transatel Mobile was created in 2000 for border dwellers and frequent travelers to solve problems associated with roaming charges applied in France, Switzerland and the Benelux Union. The influx of workers commuting between these geographic locations, paired with their obligation to stay connected, created a need for a mobile connectivity solution. By offering a multi-number SIM card that allows cross-border commuters to place calls at local rates and receive calls for free in four countries, Transatel is able to contribute to the facilitation of trade and the circulation of workers across European borders (Schengen).
In 2010, Transatel decided to address foreign travelers visiting France, and later the European Union, by developing LeFrenchMobile. The creation of the new mobile phone service that allowed Transatel to provide mobile communications on a larger scale by giving students, workers and tourists from around the world the ability to contact their original country while in France or in the European Union.
International travelers depend on mobile apps such as TripAdvisor, Uber and Facebook in addition to placing calls. Travelers need to constantly stay connected the internet.[17]
In April 2015, Transatel created Transatel DataSIM. The brand exclusively offers mobile internet access and allows users to connect to 3G/4G networks in 130 destinations (to date) at local rates.[18] Unlike Transatel's previous offers, Transatel DataSIM was designed to be used throughout the world. To reach the goal of providing global connectivity, the French SME signs new agreements every month with national mobile operators around the world.
Bitebird was launched in June 2016 by Transatel and Air France KLM dedicated to frequent travellers. Based on the Transatel 901 system, Bitebird offers a 4G hotspot with a SIM card that can be used at local rates in over 100 destinations.
The following are examples of research and development partnerships that Transatel has developed in recent years:
Transatel's offices around the world either host local teams (160 people in total) or enable the relationship with consumers, in compliance with local tax and legal rules.
Transatel's infrastructure is deployed in several hosting centers: two in Paris, one in London, and since October 2015, one in New York City,[19] in order to address North American device manufacturers and data MVNOs.