Toyota Motor Europe Explained

Toyota Motor Europe
Logo Alt:Toyota Motor Europe logo consisting of two perpendicular ovals inside a larger oval forming the shape of a ‘T’ for Toyota.
Type:Subsidiary
Industry:Automotive
Founded: in Denmark
Hq Location City:Brussels
Hq Location Country:Belgium
Area Served:Europe and Western Asia
Products:Toyota and Lexus vehicles
Profit:-->
Profit Year:-->
Num Employees:2,700
Parent:Toyota Motor Corporation

Toyota Motor Europe (TME) is a subsidiary of Toyota Motor Corporation responsible for company operations in Europe and Western Asia, including Turkey, Russia, Israel, Kazakhstan, and the Caucasus. The company's operations encompass research and development, manufacturing, sales, marketing, after-sales, and other various corporate functions. TME, headquartered in Brussels, Belgium, initiated its operations in 1963.

History

TME began the manufacturing and sale of cars in Europe under an official distributor agreement in 1963.

TME oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota’s European manufacturing and engineering operations. Toyota approximately employs 90,000 people in Europe, along with a €11+ billion investment since 1990.[1] Toyota’s operations in Europe are supported by a network of 31 National Marketing and Sales Companies across 49 countries, a total of around 3,000 sales outlets, and nine manufacturing plants.[2]

Previous CEOs include:

Sales

Toyota became the highest-selling Japanese car manufacturer in Europe in 1998, overtaking Nissan.[4]

Toyota Motor Europe sales peaked in 2007 at 1.23 million units,[5] [6] as well as a 5.70% market share. In 2021, TME set a new peak with a market share of 5.84%.[7] [8]

In 2022, TME set another peak with a market share of 7.3%.[9]

Operations

The Toyota Motor Europe (TME) Head Office, located in Brussels, Belgium, serves as the central hub for Toyota and Lexus operations across Europe. This strategic headquarters houses key departments overseeing European activities, including manufacturing, engineering, marketing, and sales. TME coordinates efforts with several major manufacturing centres throughout Europe, particularly in France and the Czech Republic, ensuring streamlined operations and robust market presence.

Supporting facilities

Established in 1987, the Toyota Technical Centre in Zaventem, Belgium, is home to Toyota Motor Europe’s Research & Development (R&D), Purchasing and Production Engineering activities. Early in 2006, Toyota inaugurated the expansion of its technical centre. In 2007 an additional 35,000 m² was added for the expanded European design and engineering department.

The Toyota Training Centre in Zaventem provides training to service instructors and engineers from all of Toyota’s European distributors.

Located in Derbyshire, the European Global Production Centre is a hub for teaching best practices and training production staff and supervisors from Europe.

The Accessory and Service Centre of Toyota in Brussels is responsible for after-sales, conversion, and accessory operations. Its responsibilities include the coordination of Toyota's aftersales service operations, the investigation of technical issues in the field, car body and paint training, accessory development and planning, and vehicle conversion.

Created in 2000 in Nice, France, Toyota Europe Design Development (ED2, stylized ED²) concentrates on design concepts for the European market, including advanced design, design competition, and production support for European models and design research information. It replaced the Zaventem-based Toyota European Office of Creation (EPOC), founded in 1989.[10] [11] [12] Since 2016, the Toyota Design Centre of Zaventem re-opened to take the weight off ED² by helping it to develop production cars, such as the Toyota Aygo X.

Le Rendez- Vous Toyota in Paris is a venue for internal and public events.

Manufacturing centres

Toyota also operates a joint venture plant with Citroën and Peugeot in Valenciennes, France.

Other facilities

Toyota Gazoo Racing Europe - Cologne, Germany. Research, development and manufacturing for motor racing activities.

Environmental activities

In 2008, Toyota began its European sustainable plant program at two manufacturing companies in France and the United Kingdom. The activities are supposed to emphasize the role of nature in creating production sites that are in harmony with their natural surroundings. TMMF (Valenciennes, France) and TMUK (Burnaston and Deeside, UK) will ramp up efforts in Europe by serving as the industry benchmark for sustainable production of vehicles and engines. Each plant will pilot activities to help realize 2010 environmental targets, including a 25% reduction in water use by Toyota’s European manufacturing network. Toyota intends to adapt these methods for their plants globally if successful.[13]

Vehicles designed by Toyota ED²

Production cars (partially or totally designed by Toyota Europe Design Development):

Concept cars:

Other works:

External links

Notes and References

  1. Web site: Toyota celebrates 30 years of manufacturing in Deeside, UK . 2023-05-24 . Toyota celebrates 30 years of manufacturing in Deeside, UK . en . 2023-05-24 . https://web.archive.org/web/20230524110744/https://newsroom.toyota.eu/toyota-celebrates-30-years-of-manufacturing-in-deeside-uk/ . live .
  2. Web site: Homepage . Toyota . Europe . 2018-04-19 . 2009-07-22 . https://web.archive.org/web/20090722093543/http://www.toyota.eu/02_About_Us/04_toyota_europe/index.aspx . live .
  3. Didier Leroy, Chairman Toyota Motor Europe . Toyota . Europe . 2024-07-22.
  4. Web site: 1999-07-08 . Toyota est bel et bien parti à l'assaut de l'Europe . 2022-04-25 . LExpansion.com . fr . 2022-01-22 . https://web.archive.org/web/20220122215215/https://lexpansion.lexpress.fr/actualite-economique/toyota-est-bel-et-bien-parti-a-l-assaut-de-l-europe_1449432.html . live .
  5. News: Toyota bullish on 2012 Europe sales . subscription . Financial Times . UK . 2018-04-19 . 2015-09-24 . https://web.archive.org/web/20150924143043/http://www.ft.com/cms/s/0/c462a7f4-66e8-11e1-9d4e-00144feabdc0.html#axzz1zA499fmN . live .
  6. Europe defined as the whole continent + Turkey + Russia + Caucasus + Kazakhstan
  7. Europe defined as 2020 EU27 + United Kingdom + Switzerland + Norway + Iceland
  8. Web site: Bart . Demandt . 2013-12-22 . Toyota Sales Data & Trends for the European Automotive Market . 2022-04-25 . carsalesbase.com . 2022-06-28 . https://web.archive.org/web/20220628113355/https://carsalesbase.com/europe-toyota/ . live .
  9. Toyota Europe’s market share increases to a record 7.3% . 2023-06-03 . Toyota . Europe.
  10. Toyota Yaris and Yaris Verso D-4D . Toyota . Europe . 2002-02-27 . 2011-07-13.
  11. Web site: 2006-04-27 . Où va le design de Toyota Europe ? . 2022-04-23 . Journal Auto . fr-FR . 2022-04-23 . https://web.archive.org/web/20220423151250/https://journalauto.com/constructeurs/ou-va-le-design-de-toyota-europe/ . live .
  12. Web site: rédaction . La . 2020-03-11 . À Sophia Antipolis, le studio de design avancé de Toyota, fait le plein d'idées déjantées . 2022-04-23 . Nice-Matin . fr . 2022-04-23 . https://web.archive.org/web/20220423133857/https://www.nicematin.com/economie/a-sophia-antipolis-le-studio-de-design-avance-de-toyota-fait-le-plein-didees-dejantees-478838 . live .
  13. Sustainable Plant Activities in Europe . Toyota . Europe . 2018-04-19 . dead . https://web.archive.org/web/20160303191604/http://www.toyota-media.com/ems_corp_v1_glen/Images/Toyota%20kicks%20off%20Sustainable%20Plant%20activities%20in%20Europe_tcm318-794491.pdf . 2016-03-03 .
  14. Web site: Toyota en France. La Toyota Yaris, une histoire française.. Toyota France. toyota-france.fr. fr. August 2013. 23 April 2022. 2023-05-21 . https://web.archive.org/web/20230521211417/https://www.toyota-france.fr/pdf/4p_toyota-en-france_08-2013_v7.pdf. live.
  15. Web site: Toyota to Sell New-generation Avensis in Japan - Toyota Motor Corporation Official Global Website. global.toyota. 2022-04-23. 2022-04-23 . https://web.archive.org/web/20220423141414/https://global.toyota/en/detail/220674. live.
  16. Web site: Toyota Corolla Verso : Européenne pur jus. Journal Auto. fr-FR. 2004-05-27. 2022-04-23. 2022-05-17 . https://web.archive.org/web/20220517210743/https://journalauto.com/constructeurs/toyota-corolla-verso-europeenne-pur-jus/. live.
  17. Web site: Toyota Auris : l'esprit de famille. Roux. Fabien. Ouest France Auto. fr-FR. 2007-03-29. 2022-04-23.
  18. Web site: Europe influenced Toyota's new Avensis. Automotive News Europe. en. 2008-10-03. 2022-04-23. 2023-07-09 . https://web.archive.org/web/20230709074320/https://europe.autonews.com/article/20081003/ANE/810039989/europe-influenced-toyota-s-new-avensis. live.
  19. Web site: 2017-06-30 . Inspiraci hledám v náhodě, říká český designér toyot. Přetáhli ho Číňané . 2023-01-14 . iDNES.cz . cs . 2023-01-14 . https://web.archive.org/web/20230114220754/https://www.idnes.cz/auto/zpravodajstvi/jaromir-cech-automobilovy-designer-toyota-lexus-changan.A160907_163600_auto_testy_fdv . live .
  20. Book: Lexus IS Brochure . Lexus Europe . 2018 . en . 2023-01-14 . 2023-01-14 . https://web.archive.org/web/20230114220754/https://l1-movies.lexus-europe.com/media/downloads/is-brochure.pdf . live .
  21. Web site: Essai - Toyota Avensis SW restylée : mauvaise en rien. Caradisiac.com. Caradisiac.com. fr. 2022-04-23. 2022-04-23 . https://web.archive.org/web/20220423141413/https://www.caradisiac.com/Toyota-Avensis-restylee-les-changements-74906.htm. live.
  22. Web site: L'essai du Toyota Verso 2013 par BlogAutomobile. BlogAutomobile. fr-FR. 2013-01-27. 2022-04-23. 2022-01-24 . https://web.archive.org/web/20220124173309/https://blogautomobile.fr/toyota-verso-2013-essai-blogautomobile-174874. live.
  23. Web site: Toyota Avensis, allemande sous le capot. LEFIGARO. fr. 2015-02-16. 2022-04-23. 2022-04-23 . https://web.archive.org/web/20220423141415/https://www.lefigaro.fr/automobile/2015/02/16/30002-20150216ARTFIG00285-toyota-avensis-allemande-sous-le-capot.php. live.
  24. Web site: Le Centre de Design Européen de Toyota. Toyota FR. fr. 2022-04-23. 2022-05-17 . https://web.archive.org/web/20220517170754/https://www.toyota.fr/decouvrez-toyota/groupe/centre-design-europeen. live.
  25. Web site: Toyota's European Design Headquarters ED2 Toyota Motor Europe. www.toyota-europe.com. en. 2022-04-23. 2022-04-23 . https://web.archive.org/web/20220423135430/https://www.toyota-europe.com/world-of-toyota/feel/operations/made-in-europe/designing. live.
  26. Web site: Toyota Yaris restylée (2017) : photos et infos !. Autoplus. fr-FR. 2017-02-07. 2022-04-23. 2023-08-13 . https://web.archive.org/web/20230813210619/https://www.autoplus.fr/toyota/yaris/toyota-yaris-restylee-2017-photos-et-infos-370327.html. live.
  27. Web site: INSIDE STORY: Toyota Europe Design Development Centre – ED2. autostyle design competition. it-IT. 2020-11-25. 2022-04-23. 2022-05-24 . https://web.archive.org/web/20220524085252/https://autostyledesigncompetition.it/inside-story-toyota-europe-design-development-centre-ed2/. live.
  28. Web site: À Sophia Antipolis, le studio de design avancé de Toyota, fait le plein d'idées déjantées. rédaction. La. Nice-Matin. fr. 2020-03-11. 2022-04-23. 2022-04-23 . https://web.archive.org/web/20220423133857/https://www.nicematin.com/economie/a-sophia-antipolis-le-studio-de-design-avance-de-toyota-fait-le-plein-didees-dejantees-478838. live.
  29. Web site: 2022-10-31 . Toyota ED2, dove nasce il design del SUV bZ4X . 2023-01-14 . FormulaPassion.it . it-IT . 2023-01-14 . https://web.archive.org/web/20230114214157/https://www.formulapassion.it/automoto/mondoauto/toyota-ed2-design-suv-bz4x-autostyle . live .
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  48. Web site: Le concept Lexus, Zero Gravity veut décrocher la Lune. Le concept Lexus, Zero Gravity veut décrocher la Lune. fr. 2022-04-23. 2022-04-23 . https://web.archive.org/web/20220423151250/https://media.lexus.fr/le-concept-lexus-zero-gravity-veut-decrocher-la-lune/. live.

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