Toyota Kirloskar Motor Explained

Toyota Kirloskar Motor Pvt Ltd
Type:Joint venture
Location:Bidadi, Bengaluru, Karnataka, India
Key People:Masakazu Yoshimura
[1]
Num Employees:7,000[2]
Industry:Automotive
Products:Automobiles
Production: 142,500 units (2016)

Toyota Kirloskar Motor Private Limited (TKM) is an Indian joint venture between Toyota Motor Corporation (89%) and Kirloskar Group (11%), for the manufacture and sales of Toyota cars in India.[3] [4] The headquarters are located in Bidadi, Karnataka, near Bengaluru.

History

Toyota Motor Corporation entered India in 1997 in a joint venture with the Kirloskar Group. Toyota Motor Corporation (TMC) holds 89% of the share and the remaining 11% is owned by Kirloskar Group.[5] It is based in Bidadi, Karnataka, near Bengaluru.

The company released its first product in the Indian automotive market with the launch of the Qualis in 2000. Occupying the multi utility vehicle (MUV) segment, sales of the model grew within a short span of 2 years to capture 20 per cent market share from established local manufacturers such as Mahindra and Tata Motors. In 2002 and 2003, Toyota introduced the Camry and Corolla respectively.[6]

In 2005, TKM launched the Innova to replace the Qualis, which is based on a modern IMV platform. Later, new models were introduced including the IMV series Fortuner SUV in 2009 and Hilux pickup truck in 2022. To support the new products, the sales and service network was developed further from 22 outlets in 2000 to 166 in 2011, and 359 in 2019.[7]

Under the Entry Family Car (EFC) project, TKM started producing the Etios in 2010 as the company's first entry-level model. Production of the vehicle created more than 2,000 jobs at TKM's newly-built second plant and approximately 500 jobs at Toyota Kirloskar Auto Parts Private Limited.[8]

In 2017, Toyota introduced its luxury brand Lexus in the country.

Suzuki partnership

Toyota started considering its partnership agreement with Suzuki in the Indian market in 2016.[9] In 2017, both companies agreed to market electric vehicles in the country.[10] In 2018 and 2019, Toyota outlined its initial plan for the partnership with Suzuki, including receiving supply of Baleno, Vitara Brezza, Ciaz and Ertiga models from Suzuki, and supplying the Corolla to Suzuki. Plans also included production of the Suzuki-developed SUV at TKM from 2022 and the production of hybrid electric vehicles in India. In 2019, TKM released the Glanza as a rebadged Baleno, and the Urban Cruiser as a rebadged Vitara Brezza in 2020. In 2022, TKM released the Urban Cruiser Hyryder, which is developed by Suzuki, produced by TKM while incorporating the Toyota Hybrid System.

Manufacturing facilities

TKMPL's current plant at Bidadi, Karnataka is spread across 850 acres and has a capacity of 110,000 vehicles per annum.[11] TKMPL's second manufacturing plant on the outskirts of Bengaluru, Karnataka has a capacity of 210,000 vehicles per annum. Total production capacity is 320,000 vehicles per annum. On 16 March 2011, it announced that it was increasing production to 210,000 vehicles per annum[12] due to increase in demand for its models especially the Etios and Fortuner.

Industrial relations

On 16 March 2014, Toyota Kirloskar Motor temporarily suspended the production at two of its assembly plants in Bidadi, Karnataka whose production capacity was 310,000 units annually and has employee strength of 6,400. Cause for the shutdown was failure to reach an agreement with the union over the issue of wages, deliberate stoppages of the production line by certain sections of the employees and abusing & threatening of supervisors thereby disrupting the production for the past 25 days.[13] [14] [15] [16] Toyota Kirloskar Motor announced on 21 March 2014 to lift the lockout at the plants effective from 24 March 2014 with subject to an acceptance of a service condition which requires all the employees signing an undertaking on good conduct.[17] [18] On 22 April 2014, employees called off the strike after 36 days of standoff and resumed full operations.[19]

Etios motor racing

Toyota India started a One make racing series in India with the Etios car called the 'Etios Motor Racing Series'.[20] The series started in 2012, it witnessed an overwhelming response from the Indian youngsters, with 3300 applicants. They held 2 rounds of exhibition races in 2012, one at a purpose built race track in Chennai called the Sriperumbudur race track and other in the form of ROC (Race of champions) in Gurgaon. The 25 selected drivers then competed in the main championship held in the later half of 2013. The cars were prepared by Red Rooster Performance (based in Bangalore), and designed by TRD (Toyota Racing Development). With stock engines producing almost 100 bhp, the cars were a good platform for youngsters to step from karting to touring cars. Also the relatively cheaper budget of just $3216 for the entire series which includes an entire OMP racing kit makes it one of the best one-make series to compete in.

Models

Toyota

ModelIndian introductionCurrent modelNotes
IntroductionUpdate/facelift
Hatchback

GLANZA
Glanza20192022 (second generation)Rebadged from Suzuki Baleno
Sedan

CAMRY
Camry20022019 (XV70)2022Strong hybrid powertrain is standard
SUV/crossover
URBAN CRUISER TAISORUrban Cruiser Taisor20242024 (first generation)Rebadged from Suzuki Fronx

URBAN CRUISER HYRYDER
Urban Cruiser Hyryder20222022 (first generation)Rebadged from Suzuki Grand Vitara
Strong hybrid powertrain is optional

FORTUNER
Fortuner20092016 (AN150/AN160)2021

LAND CRUISER
scope='row' Land Cruiser20102023 (J300)Imported from Japan
MPV

RUMION
Rumion20232023 (second generation)Rebadged from Suzuki Ertiga

INNOVA CRYSTA
Innova Crysta20162016 (AN140)2023

INNOVA HYCROSS
Innova Hycross20232023 (AG10)Strong hybrid powertrain is optional

VELLFIRE
Vellfire20202023 (AH40)Strong hybrid powertrain is standard. Imported from Japan
Pickup truck

HILUX
Hilux20222022 (AN120)

Lexus

ModelIndian introductionCurrent modelNotes
IntroductionUpdate/facelift
Sedan

ES
ES20152019 (XZ10)2021Strong hybrid powertrain is standard.

LS
LS20172017 (XF50)2020Strong hybrid powertrain is standard. Imported from Japan
Sports car

LC
LC20172017 (First generation)Strong hybrid powertrain is standard. Imported from Japan
SUV/crossover

NX
NX20202022 (AZ20)Strong hybrid powertrain is optional. Second generation imported from Japan.

RX
RX20152023 (ALA10/ALH10)Strong hybrid powertrain is standard. Imported from Japan

LX
LX20152021 (J310)Imported from Japan
MPV

LM
LM20232023 (AW10)Strong hybrid powertrain is standard. Imported from Japan

Discontinued models

Toyota

ModelReleasedDiscontinuedImage
Qualis 20002005
Corolla Altis 20032020
Land Cruiser Prado20042020
Innova20052016
Prius20102020
Etios20102019
Etios Liva20112019
Etios Cross20142016
Yaris20182021
Urban Cruiser20202022

Lexus

Sales and service network

As of April 2019, it has more than 350 dealerships in 225 cities across India.[21]

Sales performance

TKMPL sold 74,759 vehicles in India in the year 2010 registering a growth rate of 38% compared to 2009 sales.[22]

See also

Notes and References

  1. Web site: Toyota in India . Toyota Kirloskar . 2022-06-28.
  2. Toyota Kirloskar Motor steps up for the challenge to curtail carbon footprint in the city . Toyota . India . 7 July 2016 . 9 April 2017 . 12 May 2017 . https://web.archive.org/web/20170512181217/http://www.toyotabharat.com/news/dist/2016/July-07.aspx . dead .
  3. Web site: Careers. 14 May 2013. Toyota Kirloskar. 24 September 2015. https://web.archive.org/web/20150924043949/http://www.toyotabharat.com/inen/careers/index.aspx. dead.
  4. Web site: Toyota in India. 14 May 2013. Toyota Kirloskar. 1 September 2015. https://web.archive.org/web/20150901083637/http://www.toyotabharat.com/inen/about/index.aspx. dead.
  5. http://business.mapsofindia.com/automobile/car-manufacturers/toyota-kirloskar-motor.html Toyota Kirloskar Motor Ltd., Toyota Kirloskar Motors, Toyota Qualis, Toyota Innova, Toyota Corolla, Toyota Camry, Toyota Plado
  6. Web site: Toyota Kirloskar Motor Pvt Ltd . ibef.org . India Brand Equity Foundation.
  7. Web site: 20 years of Toyota in India: The past, present and future . 2022-07-04 . Financialexpress . en.
  8. Web site: Toyota launches for-India 'etios' compact car . 2022-07-04 . Toyota launches for-India 'etios' compact car . en.
  9. Web site: 2019-08-28 . Toyota and Suzuki Enter into Capital Alliance Agreement . 2022-07-04 . Toyota Motor Corporation Official Global Website . en.
  10. Web site: 2017-11-17 . Toyota and Suzuki Conclude Memorandum on EV Introduction in India . 2022-07-04 . Toyota Motor Corporation Official Global Website . en.
  11. Web site: Toyota - Toyota Takes Steps to Reduce Waiting Period for Etios . 23 April 2011 . dead . https://web.archive.org/web/20110317042430/http://www.toyotabharat.com/inen/news/PR_March_etios_2011.asp . 17 March 2011 .
  12. Web site: Toyota - Toyota Kirloskar Motor ramps up production to 2,10,000 units . 22 July 2012 . dead . https://web.archive.org/web/20110427034754/http://www.toyotabharat.com/inen/news/PR_March_Production_2011.asp . 27 April 2011 .
  13. News: Toyota shuts 2 India plants in lockout over wages . https://web.archive.org/web/20140317084619/http://www.hindustantimes.com/business-news/toyota-locks-out-workers-at-two-bangalore-plants/article1-1196332.aspx . dead . 17 March 2014 . 17 March 2014 . Hindustan Times.
  14. News: Toyota Kirloskar declares lock-out . 16 March 2014 . The Hindu.
  15. News: Toyota Kirloskar Motor declares lockout at Bidadi over labour woes . 16 March 2014 . The Economic Times.
  16. News: Toyota declares lockout at its Bidadi facility . 16 March 2014 . Times of India.
  17. News: Toyota agrees to lift lockout at its Bangalore units . 21 March 2014 . Times of India.
  18. News: Toyota crisis resolved, company lifts lockout . 21 March 2014 . The Hindu.
  19. Web site: Toyota plant in Bangalore resumes operations as workers return. IANS. news.biharprabha.com. 23 April 2014.
  20. News: Toyota to launch motor racing series next year in India . 2 June 2012.
  21. Web site: Archived copy . 12 January 2011 . dead . https://web.archive.org/web/20110109001401/http://toyotabharat.com/inen/forms/dealer.asp . 9 January 2011 .
  22. http://toyotabharat.com/inen/news/Sales_release2010.asp Toyota Kirloskar Motor’s records 38% growth in sales in the year 2010