| ToyWatch Spa | |
| Foundation: | 2006 |
| Location City: | Milan |
| Location Country: | Italy |
| Owner: | ILP III Sca Sicar - J. Hirsch & Co. |
ToyWatch is a luxury Italian watchmaking company that was founded in Milan in 2006.
ToyWatch began developing in 2006 with the launch of their first collection.[1] During the same year, ToyWatch established its American subsidiary, ToyWatch USA. A second subsidiary was later opened in Hong Kong.
In 2011, ToyWatch opened its shareholding to the ILP III private equity fund managed by J. Hirsch & Co., which held a share of 49%. [2] As of March 2013, the ILP III private equity fund holds the entire share capital of ToyWatch.[3]
In 2015, the company's products were sold in more than 2,000 stores and in 26 boutiques (11 flagship stores and 15 franchise stores) [4<ref>{{Cite web |date=10 December 2013 |title=Toywatch, gli orologi amati da Michelle Obama volano a Firenze |url=http://www.intoscana.it/site/it/articolo/Toywatch-gli-orologi-amati-da-Michelle-Obama-volano-a-Firenze/}}</ref> spread all over the world. Flagship stores can be found in [[Italy]] in Milan, Rome, Florence, Venice, Porto Cervo, and Forte dei Marmi. Some other boutiques are located in cities such as London, Paris, Lahore, Cannes, Puerto Banus, and Kuala Lumpur. [4]
The company was dissolved on October 11, 2016.
The company was originally known for producing colorful watches made from plastic. The company today produces watches from a variety of materials, including plastic, polycarbonate, plasteramic, aluminum, and steel, and incorporates other materials such as Swarovski elements, silicon, ceramic, gold, and diamonds.[5]
ToyWatch watches have been featured on Oprah's Favorite Things list for 2007 [2<ref>{{Cite web |title=Oprah's Favorite Things 2007 |url=http://www.oprah.com/food/Oprahs-Favorite-Things-2007/3}}</ref> and on [[The Ellen DeGeneres Show]] in 2009. [6]
Collections chronology:
Collections available at the beginning of 2015 (in alphabetical order):