Tous les Jours explained

Tous les Jours
Type:Public
Foundation:1997
Parent:CJ Group
Homepage:http://www.tlj.co.kr/

Tous les Jours (stylized TOUS les JOURS;) is a South Korean bakery franchise owned by CJ Foodville, a business group of CJ Group.[1] Tous les Jours means "every day" in French. Tous les Jours is "French-Asian-inspired" and primarily serves a selection of baked goods and beverages. As of 2021, it has more than 1,650 locations worldwide.[2]

History

Tous les Jours was established in 1996, with the first store opening in Guri, South Korea in September 1997.[3] The company established a frozen dough facility in Um-Sung, South Korea in November 1997, starting mass production and distribution. In September 1998, the Tous Les Jours company began franchise licensing to the public.

Tous les Jours opened its 100th store in April 1999, and its 300th store in June 2001. In May 2002, the stores began offering coffees, sandwiches, fruit juices, and other beverages in addition to baked goods. The company switched to a "café-style bakery business model" in January 2003. Tous les Jours opened its 1000th store in July 2008.

International

By April 2015, Tous les Jours had over 160 stores outside of Korea, in China, the United States, Vietnam, Indonesia, Cambodia, Malaysia and Mongolia.[4]

United States

In April 2004, Tous les Jours opened its first store in the United States.

China

In August 2005, it opened its first store in China.

Vietnam

In June 2007, it opened its first store in Ho Chi Minh City in Vietnam.

Philippines

On November 11, 2011, Tous les Jours opened its first store in the Philippines[5] and on December 16, 2011, it opened its first store in Indonesia in Jakarta.[6]

Cambodia

On November 3, 2024, Tous les Jours opened its first store in Cambodia.[7]

Malaysia

On June 23, 2013, Tous les Jours opened its first store in Malaysia in Kuala Lumpur.[8] On May 25, 2017, Tous les Jours abruptly announced the closure of all four stores in Malaysia.[9]

Indonesia

On November 21, 2019, a Tous les Jours store in Pacific Place, South Jakarta, Indonesia, was accused of discrimination for not allowing non-Islamic holiday messages (such as those relating to Christmas, Valentine's Day and Chinese New Year) to be written on an ordered cake.[10]

See also

External links

Notes and References

  1. News: Lee. Hyo-sik. Retailers leave China for Southeast Asia. 2013-03-21. Korea Times. 2012-12-07.
  2. Web site: TOUS les JOURS - Our Story. 2021-08-30.
  3. Web site: TOUS les JOURS - History. 2014-10-23. dead. https://web.archive.org/web/20121210045648/http://www.touslesjoursusa.com/about.asp?smnu=02. 10 December 2012.
  4. Web site: CJ Foodville in Global . 2015-04-15. https://web.archive.org/web/20150415142236/http://www.cjfoodville.co.kr/eng/global/globalfoodville_tlj.asp. 2015-04-15.
  5. Web site: Tous Les Jours finally opens their flagship store in the Philippines . alexbamin3d . 2013-11-04.
  6. Web site: S. Korean bakery opens 2 stores in Indonesia . Yonhap News Agency . 2011-12-22 . 2014-03-02.
  7. Web site: Tous Les Jours is coming to Cambodia . cbm.com.kh . 2013-11-04 . dead . https://web.archive.org/web/20130809083119/http://www.cbm.com.kh/tlj-coming/ . 2013-08-09 .
  8. Web site: TOUS les JOURS opened up its first bakery in Malaysia . english.cj.net . 2013-07-26 . 2014-03-02.
  9. Web site: Famous bakery TOUS les JOURS will close four outlets in Malaysia . worldofbuzz.com . 2018-05-25 . 2019-02-23.
  10. Web site: Tous les Jours Buka Suara soal Larangan Ucapan Natal di Kue.