Tourism in Malaysia is a major industry and contributor to the Malaysian economy. Malaysia was once ranked 9th in the world for tourist arrivals.[1] In 2017, the Travel and Tourism Competitiveness Report ranked Malaysia 26 out of 141 countries using its Travel & Tourism Competitiveness Index (TTCI) which measures the various components and policies of a country that are in place to allow for the sustainable development of its travel and tourism sectors.[2]
In an effort to diversify Malaysia's economy and reduce its dependency on exports, the government pushed to increase tourism in Malaysia. This led tourism to become Malaysia's second largest source of foreign exchange income.[3] In 2022, tourism contributed 14% to Malaysia's overall GDP.[4]
The government agency in charge of promoting tourism in Malaysia is Tourism Malaysia or the Malaysia Tourism Promotion Board (MTPB). On 20 May 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.
In 1990, Malaysia launched a tourism campaign called "Fascinating Malaysia. Year of Festivals" which was considered a success and brought in the arrivals of 7.4 million tourists.[5] Five years later, in 1994, Malaysia launched another campaign themed "Fascinating Malaysia. Naturally More" which welcomed 10.22 million tourists. In 2007, Malaysia launched its most notable tourism campaign titled "Malaysia Truly Asia". This campaign was launched in conjunction with Malaysia's 50th year of independence and was heavily promoted and advertised. It exceeded expectations and was a massive success, chartering the arrivals of 20.97 million tourists.
See main article: article and Medical tourism in Malaysia.
Medical tourism is popular in Malaysia, with the Malaysia Healthcare Travel Council reporting an arrival of 641,000 foreign patients in 2011, 728,800 in 2012, 881,000 in 2013 and 882,000 in 2014.[6] Malaysia Healthcare Travel Council, a government agency with the aim of promoting medical tourism, was launched in 2009 as an initiative by the Ministry of Health.[7]
In 2016, Malaysia recorded 26,757,392 tourist arrivals, a growth of 4.0% compared to 25,721,251 in 2015. The table lists the top 15 arrivals to Malaysia by their origin countries.
Denotes that the country was not within the top 15 arrivals for that year |
8,308,230 | 5,222,991 | 16,308 | 1,545,255 | 10,163,882 | 10,615,986 | 12,441,713 | 13,272,961 | 12,930,754 | |
3,108,165 | 1,481,739 | 11,025 | 711,723 | 3,623,277 | 3,277,689 | 2,796,570 | 3,049,964 | 2,788,033 | |
1,551,282 | 715,528 | 59,607 | 394,413 | 1,884,306 | 1,914,692 | 1,836,522 | 1,780,800 | 1,343,569 | |
1,474,114 | 211,363 | 7,701 | 405,149 | 3,114,257 | 2,944,133 | 2,281,666 | 2,124,942 | 1,677,163 | |
811,833 | 301,757 | 773 | 136,020 | 1,216,123 | 1,382,031 | 1,660,506 | 1,391,016 | 1,133,555 | |
671,846 | 324,548 | 3,916 | 155,883 | 735,309 | 600,311 | 552,739 | 638,578 | 722,141 | |
400,853 | 146,384 | 3,028 | 119,750 | 673,065 | 616,783 | 484,528 | 444,439 | 421,161 | |
344,361 | 173,763 | 583 | 64,184 | 400,346 | 375,578 | 248,927 | 216,877 | 229,926 | |
343,438 | 152,265 | 1,321 | 72,680 | 368,271 | 351,500 | 351,232 | 377,727 | 486,948 | |
339,282 | 159,442 | 2,317 | 66,051 | 421,908 | 396,062 | 370,559 | 417,446 | 554,917 | |
283,380 | 48,132 | 563 | 60,090 | 382,916 | 383,922 | 332,927 | 300,861 | 283,224 | |
272,297 | 134,667 | 2,676 | 63,868 | 346,485 | 361,335 | 358,818 | 400,269 | 401,019 | |
229,892 | 83,309 | 3,114 | 74,383 | 424,694 | 394,540 | 392,777 | 413,768 | 483,569 | |
229,476 | 108,141 | 2,030 | 48,810 | 269,928 | 253,384 | 198,203 | 217,075 | 237,768 | |
142,748 | 59,033 | 1,509 | 17,634 | 179,000 | 150,053 | 111,836 | 114,607 | 147,152 | |
125,987 | 57,780 | 824 | 27,458 | 130,221 | 128,895 | 109,816 | 130,276 | 144,910 | |
115,145 | 55,087 | 843 | 28,237 | 141,661 | 139,408 | 131,668 | 134,257 | 151,474 | |
109,689 | 33,003 | 399 | 28,694 | 79,984 | 72,785 | 67,564 | 50,893 | 55,263 | |
107,657 | 60,535 | 2,043 | 17,777 | 105,757 | 74,458 | 53,453 | 58,388 | 69,112 | |
86,298 | 36,765 | 377 | 9,745 | 46,257 | 38,513 | 42,314 | 49,175 | 66,553 | |
72,627 | 39,823 | 250 | 16,548 | 97,097 | 90,113 | 42,004 | 61,844 | 75,059 | |
71,981 | 30,656 | 471 | 16,631 | 87,568 | 84,705 | 67,056 | 72,337 | 79,557 | |
68,448 | 31,070 | 466 | 14,486 | 82,110 | 81,651 | 75,885 | 72,200 | 84,584 | |
55,050 | 24,906 | 385 | 8,142 | 26,058 | 28,376 | 43,738 | 33,340 | 51,337 | |
51,375 | 35,980 | 687 | 23,390 | 121,444 | 112,263 | 100,549 | 123,878 | 99,754 | |
48,440 | 18,866 | 300 | 8,971 | 54,710 | 52,055 | 44,638 | 42,747 | 51,946 | |
42,955 | 18,238 | 196 | 8,794 | 50,140 | 50,698 | 55,923 | 53,352 | 60,846 | |
40,762 | 20,474 | 147 | 6,367 | 43,616 | 42,267 | 35,149 | 28,018 | 36,692 | |
23,312 | 10,486 | 197 | 5,263 | 25,659 | 25,680 | 20,775 | 26,628 | 28,141 | |
21,472 | 8,472 | 161 | 7,539 | 27,033 | 24,364 | 20,067 | 19,768 | 19,920 | |
20,783 | 11,117 | 652 | 6,204 | 29,831 | 27,909 | 23,760 | 30,231 | 25,637 | |
19,908 | 7,570 | 314 | 7,078 | 46,559 | 67,094 | 59,023 | 47,102 | 65,066 | |
18,488 | 11,379 | 198 | 5,067 | 20,437 | 19,914 | 20,553 | 60,476 | 93,159 | |
18,127 | 8,739 | 137 | 3,735 | 25,659 | 19,687 | 20,854 | 18,208 | 22,746 | |
18,006 | 8,083 | 253 | 9,292 | 29,592 | 32,665 | 34,304 | 32,861 | 35,586 | |
17,726 | 7,543 | 122 | 3,734 | 22,082 | 20,624 | 17,327 | 14,283 | 18,789 | |
17,275 | 7,169 | 286 | 3,152 | 15,290 | 15,406 | 14,594 | 13,029 | 15,395 | |
16,781 | 7,010 | 425 | 5,424 | 26,955 | 23,782 | 39,460 | 31,061 | 24,448 | |
16,053 | 7,717 | 214 | 6,061 | 22,314 | 23,566 | 23,219 | 21,612 | 24,113 | |
15,155 | 7,937 | 168 | 3,876 | 22,674 | 21,977 | 21,560 | 20,053 | 20,625 | |
12,562 | 6,008 | 452 | 3,628 | 21,421 | 22,291 | 18,555 | 22,533 | 20,098 | |
11,129 | 4,381 | 298 | 6,326 | 16,019 | 14,529 | 13,068 | 12,971 | 10,672 | |
9,981 | 4,960 | 136 | 3,552 | 14,585 | 15,202 | 14,121 | 14,709 | 18,622 | |
8,298 | 2,836 | 141 | 6,065 | 18,138 | 13,861 | 12,577 | 10,717 | 15,410 | |
7,877 | 3,230 | 86 | 679 | 11,174 | 9,386 | 8,555 | 14,150 | 15,769 | |
Grand Total | 20,141,846 | 10,074,964 | 134,728 | 4,332,722 | 26,100,784 | 25,832,354 | 25,948,459 | 26,757,392 | 25,721,251 |
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Beside the main cities, there other town and places in Malaysia offer some special tourist attraction. Such as in Taiping for their landscape and local attraction. Teluk Intan for their Leaning tower. Genting Highlands, Cameron Highlands, Bukit Tinggi in Pahang and Kundasang in Sabah for a cool climate. Muar in Johor is famous for its food. Miri is the official tourism-city and resort city of Sarawak and Sibu in Sarawak is famous for its landscape and parks.
Malaysia has several tropical islands. Some of the islands in Malaysia are: