Touch My Blood Explained

Touch My Blood
Type:studio
Artist:AKA
Cover:Touch My Blood.jpg
Recorded:2016–2018
Genre:Hip hop
Label:Beam Group
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Touch My Blood is the third album released by South African rapper AKA. Released on 15 June 2018 through Beam Group in partnership with NYCE Entertainment, it is his first independent release and is the follow-up to his sophomore album, Levels.[1] It features guest appearances from fellow South African artists including L-Tido, JR, Yanga Chief, Stogie T, Kwesta & Okmalumkoolkat, as well as a sole international appearance by Nigerian artist and producer KDDO. Production is handled by AKA, Master A Flat, Tweezy, Tazzy, Kiddominant, Anatii, Gemini Major, DJ Maphorisa, Makwa, Buks and additional production by Julian McGuire.[2] [3] Touch My Blood was certified Gold by the Recording Industry of South Africa (RiSA) on 25 June 2018, just one week into its release.[4] [5] On 9 November 2018, the album was certified platinum by RiSA four months after its release.[6] [7]

Artwork and title

On 20 April 2018, AKA announced a "Touch My Blood Challenge" for an internship opportunity at Beam Group. He invited members of the "Megacy", a name he has given his fanbase, to design the cover of the album which will be titled Touch My Blood. The winner of the challenge was promised a one-year internship at Beam Group.[8] [9] He instructed:

On 8 May 2018, the official artwork of the album and the winner of the challenge was announced. Beam Group's & AKA's Design Team (Nicky Heat & Johnny Malepa) won the challenge with their front cover, and Taonga, a visual artist from Rustenburg, North West was the runner-up of the challenge and received an internship at Beam Group. Furthermore, his artwork was featured as the back cover for the album.[10] [11] [12]

Release and promotion

Touch My Blood was originally set for release on 25 May 2018. AKA announced on social media that the new album would be pushed back for release until 15 June 2018, because he needed more time to shoot videos, release singles, drop merchandise and confirm tour dates.[13] [14] [15] [16]

Giant billboards were deployed around the city of Johannesburg to promote and build hype for the album release. He took to Twitter to share some of the images of the "Touch My Blood" billboards and also called on his followers to share those they come across with him.[17] [18] [19]

Singles

On 2 December 2016, AKA released the album's first single, "The World Is Yours".[20] [21] The music video for the song was later released on 2 February 2017 and was shot in Thailand while he was on vacation with then girlfriend, Bonang Matheba.[22] [23] The song topped the charts and has been certified triple Platinum in South Africa.[24] [25] [26]

Track listing

Credits were adapted from the album's liner notes.

Notes

Sample credits

Personnel

Adapted from the album liner notes.

Notes and References

  1. Web site: Thakurdin . Karishma . Zeeman . Kyle . AKA confirms Touch My Blood will be his last album . TimesLIVE . 5 March 2018.
  2. Web site: STREAM: AKA’s New Album ‘Touch My Blood’ . YoMzansi . 16 June 2018.
  3. Web site: Mkhabela . Sabelo . Listen to AKA’s ‘Touch My Blood’ Album . OkayAfrika . 16 June 2018.
  4. Web site: Dlala . Zee . AKA's Touch My blood goes gold . ZAlebs . 25 June 2018.
  5. Web site: AKA’s ‘Touch My Blood’ goes GOLD a week after release . YoMzansi . 25 June 2018.
  6. Web site: MUSIC AKA’s ‘Touch My Blood’ goes Platinum . YoMzansi . 11 November 2018.
  7. Web site: Herbert . Claire . AKA celebrates new milestone as Touch My Blood goes platinum . Briefly . 11 November 2018.
  8. Web site: Mkhabela . Sabelo . AKA Wants His Fans to Design The Artwork For His Upcoming Album . OkayAfrika . 16 June 2018.
  9. Web site: AKA Announces Touch My Blood Challenge For An Internship Opportunity At Beam Group . HipHopHits . 16 June 2018.
  10. Web site: @AKAworldwide Announces #TouchMyBloodChallenge Winners With Official Album Covers . SlikourOnLife . 16 June 2018.
  11. Web site: AKA reveals official artwork for upcoming album ‘Touch My Blood’ . Social SA . 16 June 2018.
  12. Web site: AKA announces winner of Touch My Blood challenge, reveals album covers . Political Analysis South Africa . 16 June 2018.
  13. Web site: AKA postpones Touch My Blood album release to 15 June 2018 . Political Analysis South Africa . 16 June 2018.
  14. Web site: AKA postpones the release date of his Album "Touch My Blood" to the 15th of June . Nordarciopro . 16 June 2018.
  15. Web site: AKA POSTPONED ‘TOUCH MY BLOOD’ RELEASE DATE . TooMuchEnt . 16 June 2018.
  16. Web site: AKA Disappoints Fans Again . Fakaza News . 16 June 2018.
  17. Web site: Venge . Tinashe . AKA erects giant billboards in Johannesburg to promote new album . All4Women . 16 June 2018.
  18. Web site: AKA’S ‘TOUCH MY BLOOD’ BILLBOARDS HITS TOWN . Hitvibes . 16 June 2018.
  19. Web site: AKA Builds Up ‘Touch My Blood’ Drop With New Billboards Up In Jozi [Watch] ]. Hype Magazine . 16 June 2018.
  20. Web site: Listen To AKA’s New ‘The World Is Yours’ Song . Hype Magazine . 16 June 2018.
  21. Web site: Mphuthi . Pearl . AKA’s The World Is Yours . People magazine . 16 June 2018.
  22. Web site: AKA - The World Is Yours Music Video . EastCoastRadio . East Coast Urban . 16 June 2018.
  23. Web site: Fans React To AKA’s ‘The World Is Yours’ Music Video . Youth Village . 16 June 2018.
  24. Web site: AKA’s ‘The World Is Yours’ Is Certified 3 Times Platinum . SA Hip Hop Mag . 16 June 2018.
  25. Web site: Makhudu . Tshegofatso . AKA goes triple platinum amidst tax evasion allegations . channel24 . 16 June 2018.
  26. Web site: AKA goes triple platinum . SA Breaking News . 16 June 2018.