Touch (Natasha Bedingfield song) explained

Touch
Cover:natasha-bedingfield-touch.png
Border:yes
Type:single
Artist:Natasha Bedingfield
Album:Strip Me
Recorded:Enemy Dojo (Calabasas)
Length:3:46
Label:Epic
Prev Title:Soulmate
Prev Year:2008
Next Title:Strip Me
Next Year:2010

"Touch" is a song performed by British singer-songwriter Natasha Bedingfield. The song written by Bedingfield, Julian Bunetta and Steve Kipner was released to the US iTunes Store on 18 May 2010[1] as the lead single from her third studio album, Strip Me,[2] which came out in late 2010.[3] The song was sent to US radio on 29 June 2010 and then later confirmed to be a trailer single, whilst the album's title track serves as the first official single.[4]

Critical reception

Becky Bain of 'Idolator' liked the song saying "it won her over". She said "The verses seem a bit rambling (Natasha basically runs through every errand she did that day), but the catchy chorus of 'we danced, and we laughed, and we touched' wins us over. And we’re fairly certain it will inevitably be played on our TVs ad nauseam during iPod Touch commercials."[5]

Music video

Rich Lee was booked to direct the video which was filmed in the first week of July 2010.[6] Lee is best known for his work with The Black Eyed Peas. 13 July, outtakes from the video were released on Bedingfield's official site and YouTube account.[7] The video was released to the singer's official Vevo account on 27 July 2010.[8]

Promotion

It has been revealed that "Touch" will be used as the theme song for an upcoming NIVEA skincare campaign.[9] Of the partnership which will involved the song being featured in TV commercials Bedingfield said "I've never been happier than I am right now ... I just celebrated my one-year wedding anniversary with the love of my life, and my new album, which I'm very proud of, will be released this fall. When I heard about NIVEA's Happiness campaign, I couldn't think of a better way to share my new song, 'Touch,' with fans. When you feel happy, it's contagious!"[10] Bedingfield performed the song live for the first time on The Ellen DeGeneres Show on 24 May 2010.[11] She performed the song for a second time on So You Think You Can Dance on 8 July 2010.[12] On 19 July, Bedingfield performed the song at the VH1 Do Something Awards.[13]

Remix

"Touch" was officially remixed by The Dirty Tees. The remix was released in December 2010.[14]

Release history

Release

RegionDateFormatLabel
Canada[17] 18 May 2010Digital downloadSony Music
United StatesEpic

Notes and References

  1. Web site: Exclusive Natasha Bedingfield track "Touch" now available on iTunes U.S. . natashabegingfield.com . 20 May 2010 . 10 June 2010 . dead . https://web.archive.org/web/20100604022657/http://www.natashabedingfield.com/global/news/gb/2010/05/20/exclusive_natasha_bedingfield_new_track_touch_now_available_on_itunes_u.s._ . 4 June 2010 .
  2. Web site: Bedingfield announced new album title . . . Love . Ryan . 15 July 2010 . 15 July 2010.
  3. Web site: Natasha Bedingfield, Lifehouse and Travie McCoy Featuring Bruno Mars to Rock the Stage at the 2010 VH1 Do Something Awards . prnewswire . New York, US . 28 June 2010 . 11 July 2010.
  4. Web site: Natasha Bedingfield :: Official News (US) :: Natasha's New Album "Strip Me" Out November 9! . 1 December 2010 . dead . https://web.archive.org/web/20100918031259/http://www.natashabedingfield.com/global/news/us/2010/09/09/natasha_s_new_album_strip_me_out_november_9_ . 18 September 2010 .
  5. Web site: Natasha Bedingfield Is Back And Ready To Dance With New Single "Touch" . Idolator . Bain . Becky . 21 May 2010 . 6 August 2010.
  6. Web site: Natasha Bedingfield – Rich Lee, dir. . Videostatic.com . Gottlieb . Steven . July 2010 . 13 July 2010.
  7. Web site: Fun Sneak Peek at Natasha's forthcoming "Touch" Video . natashabedingfield.com . July 2010 . 14 July 2010.
  8. Web site: Natasha Bedingfield – Touch (video) . . 27 July 2010 . 27 July 2010.
  9. Web site: Bedingfield releases new single on iTunes . United Press International, Inc. . UPI.com' . 25 June 2010 . 11 July 2010.
  10. Web site: Natasha Bedingfield and NIVEA to Spread Happiness Across the Country With Exclusive New Single, 'Touch' . prnewswire . Wilton, Connecticut . 25 June 2010 . 11 July 2010.
  11. Web site: Natasha performs "Touch" on Ellen . The Ellen DeGeneres Show . 25 May 2010 . 25 May 2010 . dead . https://web.archive.org/web/20100612201355/http://ellen.warnerbros.com/2010/05/natasha_bedingfield_performs_touch_0524.php . 12 June 2010 .
  12. Web site: Watch Now: Natasha Bedingfield at 'So You Think You Can Dance' . CBS Studios, Inc. . etonline.com (Entertainment Tonight) . 9 July 2010 . 11 July 2010 . dead . https://web.archive.org/web/20100711082458/http://www.etonline.com/news/2010/07/89016/ . 11 July 2010 .
  13. Web site: Do Something: Jane Lynch Performances . Idolator . Bain . Becky . 20 July 2010 . 6 July 2010.
  14. Web site: Natasha Bedingfield – Touch (The Dirty Tees Official Remix).
  15. [{{BillboardURLbyName|artist=natasha bedingfield|chart=Billboard Canadian Hot 100}} Canadian Hot 100 ]. Billboard . 4 June 2011.
  16. Web site: FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more! . www.fmqb.com . dead . https://web.archive.org/web/20051031190339/http://fmqb.com/Article.asp?id=69239 . 2005-10-31.
  17. https://itunes.apple.com/ca/album/touch-single/id371780648 Natasha Bedingfield – Touch (single)

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