| Totally Dublin | |
| Type: | Free monthly magazine |
| Foundation: | [1] |
| Founders: | Stefan Hallenius |
| Publisher: | HKM Media |
| Editor: | John Brereton (2024)[2] |
| Staff: | 9 contributors |
| Circulation: | 50,000 copies circulated per month (2024)[3] |
| Headquarters: | 73 Leeson Street Lower Dublin 2 D02 X524 |
Totally Dublin is a free monthly magazine, distributed in Dublin, Ireland. The magazine was founded in 2004 by Swedish publisher Stefan Hallenius.[4]
The official HKM Media webpage for the magazine claims that it launched in November 2004,[3] whereas an article in The Irish Examiner claims that its first issue was published on 29 September 2004.[4]
According to the magazine itself, it is the city's "most widely-read, highly-distributed culture freesheet", and covers city-wide events, stories and subjects both north and south of the river.[5] [3] HKM claims the magazine to be "the market-leader in free publications" in Dublin,[6] and that its "strategy of emphasising editorial independence over advertising has contributed to its success".[1] Subjects of articles that appear in the magazine include music, art, film, fashion, culture, listings and reviews.
In the run up to the 2015 Irish constitutional referendum on same-sex marriage, The Irish Times noted that an interview published in Totally Dublin with Anne Connolly, a prominent liberal activist, helped the Yes Equality campaign learn how best to temper their approach in the sensitive debate.[7]
The company also publishes the magazines Totally Stockholm[8] and Totally Örebro.[9]
The magazine is made available from 400 distribution points every month, including hotels, bars, restaurants and offices in the city.[4]
Totally Dublin's online presence www.totallydublin.ie won 'Best Online Publication' at the Realex Web Awards in 2012.[3]