Total Beauty Media Explained

Total Beauty Media, based in Los Angeles, operates totalbeauty.com, which provides beauty tips, news, reviews, and reporting on beauty industry trends.^[1]

History

The company was founded in 2007 by Emrah Kovacoglu, a former Procter & Gamble digital media executive.

By February 2008, the company raised $10 million from Wallington Investments and U.S. Venture Partners.

In August 2010, it acquired LimeLife.^[2] In 2012, it launched a web show.^[3]

In March 2015, the company was acquired by Evolve Media.^[4]

External links

• Official Website
• Beauty Resources
• Beauty Insights

Notes and References

1. News: Beauty and the blog . . March 25, 2008.
2. News: Total Beauty Adds Women's Lifestyle Portal LimeLife to its Fashion Empire . Erick . Schonfeld . . August 18, 2010.
3. News: Total Beauty Media to Launch Live Web Show . Mike . Shields . . February 13, 2012.
4. Evolve Media Continues Expansion with Acquisition of Total Beauty Media Group . . March 5, 2015.