Toon Disney Explained

Toon Disney
Closed Date:	, in the United States
Owner:	Disney Channels Worldwide (Disney-ABC Television Group)
Language:	English and Spanish (via SAP audio track), in the United States
Headquarters:	Burbank, California, U.S.

Toon Disney was an American multinational pay television channel owned by Disney Branded Television, a subsidiary of Disney-ABC Television Group. The channel's target audience was children aged 7–11,^[1] and older children and adolescents aged 8–15 during the Jetix programming block.

A spin-off of Disney Channel, the channel's programming mostly included animated series, shorts, and features from Disney, as well as acquired programs.

History

Toon Disney was launched on April 18, 1998, at 3:00 p.m. Eastern Time, in honor of Disney Channel's 15th anniversary by Disney/ABC Networks on digital tiers of DirecTV, Marcus Cable, and EchoStar. The first program to air on the network was The Sorcerer's Apprentice (1940). At 7:00 p.m. ET that day, Toon Disney launched a block called "The Magical World of Toons". The block originally featured Disney animated features, specials, and shorts. Over the next five months, Toon Disney furthered its programming to cable subscribers such as Americast. At its launch, the channel shared half of its assigned series with Disney Channel.^[2] The channel had no advertising until its viewership reached a set number.^[1] On January 31, 1999, the first annual Pumbaa Bowl marathon was broadcast.^[3]

By September 2000, the channel was expected to reach 20 million subscribers, and thus, would start showing advertising. Ad sales would be handled by Disney Kids Network.^[4]

In June 2001, Toon Disney launched the "Most Animated Kid Search". In September 2002, eight new shows joined the line-up as part of Toon Disney's fall schedule.^{[3] [5]} In commemoration of the network's fifth anniversary in April 2003, the channel held the "Toon Disney's Magical Adventure Sweepstakes" in which three winners along with 3 family members would win a trip to Disneyland Resort to see Disney's Aladdin: A Musical Spectacular.^[3]

On February 14, 2004, the Jetix programming block began on Toon Disney and ABC Family as a part of the Jetix programming alliance of ABC Networks Group, Fox Kids Europe, and Fox Kids Latin America.^{[6] [7]} The block consisted of the entire acquired Fox Kids/Saban Entertainment action library as the result of a bulk buy-out by The Walt Disney Company in the summer of 2001, as well as some original programming. Some shows, like The Legend of Tarzan, and Buzz Lightyear of Star Command aired under both the Toon Disney and Jetix monikers.

The Toon Disney/Big Movie Show premiere of The Polar Express on December 22, 2006, was the channel's highest primetime rating with 1.35 million viewers. On January 27, 2007, Toon Disney launched its weekend afternoon programming block, "The Great Toon Weekend."^[8]

On August 6, 2008, Disney-ABC Television Group announced they would rebrand Toon Disney in early 2009 as Disney XD, which would be aimed at kids from ages 6 and up. The final pre-Disney XD program to air on the channel was The Incredible Hulk episode "Doomed" at 11:30 p.m. ET on Thursday, February 12, 2009, as part of Jetix, while the first Disney XD program was the Phineas and Ferb episode "Dude, We're Getting the Band Back Together" on Friday, February 13, 2009, at midnight ET.^{[9] [10]}

Programming

See main article: List of programs broadcast by Toon Disney.

Blocks

• Toon Disney's Big Movie Show is an evening movie block that started in 2005 and lasted until 2009.^[11]
• Double Feature Friday was a block that featured two different movies back-to-back every Friday night. The block started in 2001 and lasted until 2004.
• Jetix was a block using programming from the Saban/Marvel library held by ABC Family Worldwide and additional original programming launched on February 14, 2004, with the block originally having 12 hours of weekly prime-time programming to start.^[12] By the time Toon Disney dissolved in February 2009, Jetix had taken up more than half of the network's programming schedule, airing for 12 hours on weekdays and 19 hours on weekends.
• The Magical World of Toons was Toon Disney's prime time block which was launched on April 18, 1998, and lasted until 2003. During the week, the block would showcase shorts and series featuring Disney characters such as Mickey Mouse, Donald Duck, Timon & Pumbaa, Hercules, Aladdin, Doug, and Pepper Ann. During the weekend, the block would present animated features, most of those created for the home video market, like The Return of Jafar and The Brave Little Toaster Goes to Mars, as well as some theatrical releases including A Goofy Movie, Alice in Wonderland, and The Brave Little Toaster.^{[2] [13]}
• Princess Power Hour was a block featuring Disney Princesses Jasmine and Ariel through episodes of Aladdin and The Little Mermaid. (2000–2007^[13])
• Chillin' With the Villains was a block that aired on Sundays. The block consists of a series of mini-marathon with a notable villain. (2000–2004^[13])
• The Great Toon Weekend (GTW) was a weekend afternoon programming block that aired every Saturday and Sunday starting at noon for 7 hours beginning on January 27, 2007. The Great Toon Weekend started with a two-hour movie under the banner of "Big Movie Show" followed by five hours of back-to-back episodes of the following shows: Aladdin, Timon & Pumbaa, Buzz Lightyear of Star Command, The Emperor's New School and Lilo & Stitch.^[8]
• Hangin' with the Heroes was a weekend block consisting of two hours of Aladdin, Gargoyles, and Hercules. Later, the block began airing every weeknight starting at 11:00 pm.^[3] It lasted from January 2002 to 2004.

International versions

In the fall of 2000, Disney launched its first overseas Toon Disney channel in the United Kingdom.^[14] The UK channel was later replaced by Disney Cinemagic in March 2006.^[15] In 2004, 4 new markets added a Toon Disney channel with three in Europe with Germany also adding a time shift channel.^[16] In December, Walt Disney Television International India launched a Toon Disney channel with three language audio tracks (English, Tamil, and Telugu).^{[17] [18]} In 2005, a Toon Disney channel was launched for the Nordic countries, and^[16] another one for Japan.^[19] A Hindi-language audio track was introduced on Toon Disney in India on September 1, 2005.^[20] After the shutdown of the US channel, the remaining channels & blocks with the Toon Disney name outside the US were relaunched as either Disney Cinemagic (in European countries only), Disney Channel, or Disney XD, with the last Toon Disney-branded channels to close being the 2 Italian channels on October 1, 2011.

Market	Type	Launch date	Language	Replaced by	Replaced by date
United States	Channel		English, Spanish		^[21]
Japan			English	Disney XD	^[22]
United Kingdom and Ireland
India		^[23]	English,Hindi,Tamil,Telugu		^[24]
Vietnam		^[25]	English	N/A
France	Channel	^[26]		Disney Cinemagic	^[27]
Germany		^[28]		Disney Cinemagic
	+1 timeshift service			Disney XD +1	^[29]
Italy	Channel			Disney Channel +2
	+1 timeshift service	^[30]		Disney XD +2
Scandinavia	Channel			Disney XD
Spain		^[31]	English, Spanish	Disney Cinemagic

See also

• List of programs broadcast by Toon Disney

External links

• Web site: The Launch of Toon Disney . Jerry Beck . Jerry . Beck . March 17, 2014 . CartoonResearch.com. - includes the Launch program for Toon Disney which has the first week's programming guide

Notes and References

1. News: Kirchdoerffer. Ed. April 1, 1998. A Salute to Disney Channel: Drawing up Toon Disney. Kid Screen.com. March 4, 2014. March 21, 2019. https://web.archive.org/web/20190321135218/http://kidscreen.com/1998/04/01/21322-19980401/. live.
2. News: Toon Disney Launch.. February 26, 2014. Animation World Magazine. May 1998. March 6, 2019. https://web.archive.org/web/20190306081347/https://www.awn.com/mag/issue3.2/3.2pages/3.2television.html. live.
3. Web site: Toon Disney Timeline 1998-2003 . Toon Disney. https://web.archive.org/web/20031210222834/http://psc.disney.go.com/abcnetworks/toondisney/games/toon_timeline/index.html . December 10, 2003.
4. News: Hettrick . Scott . Stay Toon-ed For Ads On Disney Spinoff Channel . April 12, 2014 . All Business . February 25, 2000 . The Hollywood Reporter . https://web.archive.org/web/20090321115957/http://www.allbusiness.com/services/motion-pictures/4832586-1.html . March 21, 2009 . unfit .
5. News: Toon Disney Premieres Eight New Series In Fall 2002. Animation World Network. September 26, 2018. en. July 22, 2018. https://web.archive.org/web/20180722041535/https://www.awn.com/news/toon-disney-premieres-eight-new-series-fall-2002. live.
6. News: Welsh. James. Fox Kids to be rebranded as Jetix. February 24, 2014. Digital Spy. January 9, 2004. September 23, 2015. https://web.archive.org/web/20150923215014/http://www.digitalspy.com/british-tv/news/a12962/fox-kids-to-be-rebranded-as-jetix.html. live.
7. News: Ball. Ryan. Toon Disney Launches Jetix, Live Card Game. March 3, 2014. Animation Magazine. February 13, 2004. March 27, 2019. https://web.archive.org/web/20190327223510/http://www.animationmagazine.net/tv/toon-disney-launches-jetix-live-card-game/. live.
8. News: Ball. Ryan. Toon Disney has 'Great Toon Weekend'. April 4, 2014. Animation Magazine. January 12, 2007. April 20, 2019. https://web.archive.org/web/20190420085444/http://www.animationmagazine.net/tv/toon-disney-has-great-toon-weekend/. live.
9. Web site: November 18, 2010 . February 12/13, 2009 . End of Toon Disney us/jetix usa Start Of Disney XD usa . March 11, 2011 . . March 2, 2023 . https://web.archive.org/web/20230302194717/https://www.youtube.com/watch?v=mWrApN5G720 . live .
10. Web site: TV Listings for - February 13, 2009 - TV Tango . 2023-03-11 . tvtango.com . March 11, 2023 . https://web.archive.org/web/20230311051052/http://tvtango.com/listings/2009/02/13 . live .
11. News: Lewis. Christian. Toon Disney Spruces Up Big Movie Show. April 9, 2014. Multi-Channel. November 12, 2006. September 30, 2017. https://web.archive.org/web/20170930084248/http://www.multichannel.com/news/content/toon-disney-spruces-big-movie-show/367401. live.
12. News: Umstead. R. Thomas. Disney Nets Bolster 'Jetix' Block. March 5, 2014. Multichannel News. March 19, 2004. March 5, 2014. https://web.archive.org/web/20140305205759/http://www.multichannel.com/content/disney-nets-bolster-%E2%80%98jetix%E2%80%99-block. live.
13. News: Disney's Pepper Ann Takes Her Quest for Coolness to Toon Disney Beginning September 2001; All-Toon Channel Debuts New Schedule Sept. 3.. March 6, 2014. Business Wire. July 10, 2001. ABC Cable Network Group. January 9, 2020. https://web.archive.org/web/20200109200404/http://www.thefreelibrary.com/_/print/PrintArticle.aspx?id=76432584. live.
14. News: Chapman. Iain. Toon Disney. March 4, 2014. Digital Spy. April 29, 2000. September 24, 2015. https://web.archive.org/web/20150924082401/http://www.digitalspy.com/tech/news/a643/toon-disney.html. live.
15. News: ITV enters full U.K. kids mkt.. March 5, 2014. Video Age International. March 1, 2006. March 29, 2019. https://web.archive.org/web/20190329225039/https://www.thefreelibrary.com/ITV+enters+full+U.K.+kids+mkt.-a0147057324. live.
16. Web site: Channel listing: Toon Disney . European Audiovisual Observatory . MAVISE . April 25, 2014 . April 16, 2023 . https://web.archive.org/web/20230416145043/http://mavise.obs.coe.int/channel?event=listing&query_clauses=%7B%22name%22%3A%22Toon%20Disney%22%2C%22status%22%3A%22f%22%7D . live .
17. News: After Tamil & Telugu, Toon Disney goes Hindi from 1 September. February 26, 2014. Indian Television. August 22, 2005. March 1, 2014. https://web.archive.org/web/20140301233453/http://www.indiantelevision.org.in/headlines/y2k5/aug/aug244.htm. live.
18. News: Bajoria. Jayshree. Disney launches India TV channels. February 26, 2014. BBC. December 17, 2004. April 25, 2019. https://web.archive.org/web/20190425062740/http://news.bbc.co.uk/2/hi/south_asia/4104089.stm. live.
19. News: Toon Disney and Jetix head for Japan. March 12, 2014. C21Media. August 31, 2005. April 25, 2019. https://web.archive.org/web/20190425074330/https://www.c21media.net/toon-disney-and-jetix-head-for-japan/. live.
20. News: Toon Disney to be launched in Hindi from September 1. February 26, 2014. Televisionpoint.com. August 23, 2005. https://web.archive.org/web/20110927173630/http://www.televisionpoint.com/news/newsfullstory.php?id=1124796128. September 27, 2011.
21. News: Chmielewski. Dawn C.. Enough with the girls, tween boys get their own brand of Disney love. February 25, 2014. Los Angeles Times. August 7, 2008.
22. News: Schilling. Mark. Disney XD to launch in Japan. April 24, 2014. Variety. June 7, 2009. July 25, 2018. https://web.archive.org/web/20180725122920/https://variety.com/2009/biz/news/disney-xd-to-launch-in-japan-1118004649/. live.
23. News: Walt Disney channels to be distributed by STAR. April 23, 2014. Economic Times. November 25, 2004. April 24, 2014. https://web.archive.org/web/20140424030751/http://articles.economictimes.indiatimes.com/2004-11-25/news/27387474_1_walt-disney-television-international-disney-channel-star-bouquet. live.
24. News: Jetix rebrands to Disney XD in India. April 9, 2014. Indiantelevision.com. November 12, 2009. May 5, 2019. https://web.archive.org/web/20190505184133/http://www.indiantelevision.com/television/broadcasting/tv-channels/kids/jetix-rebrands-to-disney-xd-in-india. live.
25. News: Disney's BVITV-AP brings 'Toon Disney' block to Vietnam. March 10, 2014. Indiantelevision.com. February 1, 2007. April 13, 2019. https://web.archive.org/web/20190413014415/http://www.indiantelevision.com/television/broadcasting/tv-channels/kids/disneys-bvitv-ap-brings-toon-disney-block-to-vietnam. live.
26. Web site: Disney Channel se met en quatre. Stratégies. 2002-10-25. May 28, 2020. January 27, 2022. https://web.archive.org/web/20220127022406/https://www.strategies.fr/actualites/medias/r26151W/disney-channel-se-met-en-quatre.html. dead.
27. Web site: Disney Cinemagic le 4 septembre sur CanalSat . August 27, 2007 . Univers Freebox . May 28, 2020 . October 22, 2018 . https://web.archive.org/web/20181022113312/https://www.universfreebox.com/article/3716/Disney-Cinemagic-le-4-septembre-sur-CanalSat-Video . live .
28. News: Ready, willing 'n' cable. July 21, 2014. Variety. October 24, 2004. September 13, 2017. https://web.archive.org/web/20170913231941/http://variety.com/2004/tv/news/ready-willing-n-cable-1117912378/. live.
29. Web site: TV Channel: Disney XD +1 (Germany). MAVISE. European Audiovisual Observatory. May 1, 2014. October 24, 2018. https://web.archive.org/web/20181024040209/http://mavise.obs.coe.int/channel?id=9081. live.
30. Web site: TV: SU SKY NUOVI CANALI PER BAMBINI, CINEMA E MUSICA. adnkrosos. December 22, 2008. May 28, 2020. October 16, 2020. https://web.archive.org/web/20201016015604/http://www1.adnkronos.com/Archivio/AdnAgenzia/2008/12/22/Spettacolo/Televisione/TV-SU-SKY-NUOVI-CANALI-PER-BAMBINI-CINEMA-E-MUSICA_165347.php. live.
31. News: Disney lanza tres nuevos canales infantiles. El País. October 30, 2001. May 28, 2020. April 11, 2020. https://web.archive.org/web/20200411125850/https://elpais.com/diario/2001/10/30/radiotv/1004396401_850215.html. live.