| Alt Name: | Endless Love Too Late to Say Loving You |
| Genre: | Romance Melodrama Period War |
| Based On: | Bi Zhou Chen by Fei Wo Si Cun |
| Screenplay: | Zhou Yong |
| Director: | Zeng Lizhen |
| Starring: | Wallace Chung Li Xiaoran |
| Country: | China |
| Language: | Mandarin |
| Num Episodes: | 36 |
| Producer: | Xu Jianing |
| Runtime: | 45 minutes |
| Company: | Beijing Guangcai Century Media Limited Hunan Tv&Broadcast Intermediary Co., Ltd. |
| Network: | Hubei TV |
Too Late to Say I Love You is a 2010 Chinese television series adapted from the novel Bi Zhou Chen (碧甃沉) by Fei Wo Si Cun. It stars Wallace Chung and Li Xiaoran. The series premiered on Hubei TV on August 30, 2010.[1]
Chung and Li won Most Popular Couple award at the 2011 China TV Drama Awards.[2]
Yin Jingwan, a young woman from a wealthy merchant family, saved a young man on a train who was escaping from a rival warlord's manhunt. When she returned home, her parents betrothed her to a childhood friend, but her fiancé was put into prison in Chengzhou for smuggling firearms and illegal Western drugs. Jingwan decided to go to Chengzhou to rescue her fiancé, but she did not know that this trip would completely change her life.
Murong Feng, son of the most powerful northern warlord, rushed back to China from his studies in Russia after his father's assassination. Awaiting him in Chengzhou is one dangerous plot after another devised by his father's generals to thwart his succession to the northern territories. As Murong Feng succeeds in becoming the Military Governor of the North, he embarks on his next ambition to unify his country. Amid this furious military struggle, Murong Feng unexpectedly begins to harbor very strong feelings for an ordinary young woman from the South, Yin Jingwan. What will happen when his love for Jingwan brutally clashes with his political ambition?[3]