Tony Moly Explained

TONYMOLY
Location City:Seoul
Location Country:South Korea
Area Served:Worldwide
Products:Skincare

Tony Moly (Hangul: 토니모리) is a South Korean cosmetics brand.[1]

Tony Moly was established in 2006 with the support of Tae Sung Industry.[2] The name Tony Moly means "putting style into packaging".[3]

History

In July 2006, Tony Moly Cosmetics was launched with the support of Tae Sung Industry.

In April 2008, Soo Hwan Kang was appointed as the new president and 60 stores in Korea were opened.

In 2009, Tony Moly opened stores in Japan, Taiwan, Hong Kong, China, Vietnam and Myanmar. By November, it had over 120 stores in Korea.

In 2010, Kim Huonh Cheon was appointed as the new CEO and Tony Moly opened its 200th shop.

In 2011, Tony Moly opened its 300th shop and in April, Tony Moly opened its first store in the Philippines.[2] [4]

In August 2013, Tony Moly launched in Russia, opening two stores in Rostov-na-Donu and Ulan-Ude.[5]

In 2013, Tony Moly opened its 10th single shop in Indonesia.[6]

In 2015, Tony Moly opened a flagship store in New York on July 13.[7]

The same year, Tony Moly opened its official store in the Latin American country Colombia. It first began in the cities of Bogota and Medellin.[8]

In 2016, Tony Moly achieved a total of 825 stores launched in 15 countries.[7]

Spokespersons and models

Kim Hyun-joong was Tony Moly's endorser for 3 years from 2007 to 2010. On 17 August 2010, Brown Eyed Girls became their new models,[9] along with actor Song Joong-ki.[10]

On 7 July 2011, T-ara became endorsers of Tony Moly.[11]

On 17 September 2012, JYJ was chosen as endorsers of Tony Moly.[12]

On 3 September 2013, Super Junior-M and f(x)'s Victoria were chosen as the new models of Tony Moly.[13]

On 2 September 2014, Hyuna and B1A4 become Tony Moly's new models.[14]

On 29 March 2018, BtoB become Tony Moly's new male model.[15]

On 1 October 2018, amid heavy speculation within the Korean makeup industry, Monsta X became advertising models for its newest lip tint line with a guaranteed contract clause of 24 months.[16] In 22 February 2019, it was reported that the group's explosive popularity among overseas K-pop fans made Tony Moly's stock price rise, especially in Thailand, the largest cosmetics market in ASEAN.[17]

External links

Notes and References

  1. Web site: (주)토니모리. corp.tonymoly.com.
  2. Web site: Tony Moly > Brand > History . 2013-11-02 . 2013-11-03 . https://web.archive.org/web/20131103034102/http://eng.tonymoly.com/brand/history.asp . dead .
  3. Web site: Tony Moly > Brand > About . 2013-11-02 . 2013-11-03 . https://web.archive.org/web/20131103035222/http://eng.tonymoly.com/brand/about.asp . dead .
  4. Web site: Tony Moly is now in the Philippines . projectvanity . 15 May 2011. 2013-11-02.
  5. Web site: Korean cosmetic brand TONYMOLY to open its two stores in Russia. yahoo.com . 6 August 2013. 2013-11-02.
  6. http://www.etonymoly.com/brand/content.asp?board=fun_good&board_group=0&board_group2=0&suid=0&uid=1661&params=pae= Tony Moly opens its 10th shop in Indonesia
  7. Web site: Tonymoly . 2017-03-11 . 2017-03-12 . https://web.archive.org/web/20170312062731/http://eng.etonymoly.com/html/brand_intro.php#brandIntroOverview . dead .
  8. Web site: TONYMOLY – Tienda Online de CÓSMETICA COREANA. Tony Moly. Colombia. TONYMOLY.
  9. Web site: Tony Moly parts ways with Kim Hyun Joong, signs Brown Eyed Girls . allkpop . 2013-11-02 . 2013-11-03 . https://web.archive.org/web/20131103191120/http://static.allkpop.com/article/2010/08/tony-moly-parts-ways-with-kim-hyun-joong-signs-brown-eyed-girls#axzz2jR2dWNvd . dead .
  10. Web site: Brown Eyed Girls with Joong Ki for Tony Moly . allkpop . 2013-11-02 . 2013-11-03 . https://web.archive.org/web/20131103191117/http://static.allkpop.com/article/2010/10/brown-eyed-girls-with-joong-ki-for-tony-moly#axzz2jR2dWNvd . dead .
  11. Web site: T-ara selected as the new models for "Tony Moly" . allkpop . 2013-11-02 . 2013-11-03 . https://web.archive.org/web/20131103020851/http://static.allkpop.com/article/2011/07/t-ara-selected-as-the-new-models-for-tony-moly#axzz2jR2dWNvd . dead .
  12. Web site: JYJ selected as official models for cosmetics brand Tony Moly . allkpop . 2013-11-02 . 2013-11-03 . https://web.archive.org/web/20131103021520/http://static.allkpop.com/article/2012/09/jyj-selected-as-official-models-for-cosmetics-brand-tony-moly#axzz2jR2dWNvd . dead .
  13. Web site: Super Junior M and f(x)'s Victoria chosen as the new 'global models' for cosmetics brand 'TONYMOLY' . allkpop . 2013-11-02.
  14. Web site: Hyuna Is TONYMOLY’s New Muse . 2014-09-02 . 2014-10-22 . https://web.archive.org/web/20141022155631/http://www.bntnews.co.uk/app/news.php?nid=12978 . dead .
  15. Web site: 토니모리, 비투비(Btob) 광고 모델 발탁 .
  16. Web site: http://www.lawissue.co.kr/view.php?ud=20181001192317130307f28b58b8_12. ko:토니모리, 새로운 브랜드 모델로 '몬스타엑스(MONSTA X)' 발탁. TONY MOLY selects 'MONSTA X' as a new brand model. Roiss. Kim. Young-sam. 2018-10-01. 2018-10-01. ko.
  17. Web site: https://www.ajunews.com/view/20190222095243522. ko:'주가상승' 토니모리, 태국 매출에 '몬스타엑스' 인기 한몫?. Aju Economic Daily. Lee. Seo-woo. 2019-02-22. 2019-02-22. ko.

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