Orion Corporation (South Korean company) explained

Orion Corporation
Native Name:주식회사 오리온
Native Name Lang:ko
Type:Public
Industry:Confectionery
Predecessors:-->
Founders:-->
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Hq Location City:Seoul
Hq Location Country:South Korea
Area Served:Worldwide
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Key People:Lee Seung-jeon (chairman)
Hur Inn-chul (vice chairman and CEO)
Owners:-->

Orion Corporation is a South Korean confectionery company, headquartered in Munbae-dong, Yongsan District, Seoul.[1] The company is one of the three largest food companies in South Korea, and was established in 1956 as Tongyang Confectionery Corp.[2] Orion has manufacturing facilities in Seoul, Cheonan Chungcheongnam-do and cities in China, Russia, Vietnam, India[3] and the United States. Products produced by Orion include biscuits, cookies, crackers, pies, gum, snacks, chocolate, candy, and its most famous product, Choco Pie. Its competitors include Crown Confectionery and Lotte Confectionery. Orion was the parent company of the entertainment company On-Media, until its acquisition by the CJ Group in 2010.

The company began offering the Choco Pie in 1974. By 2006 it had two thirds of the Chinese cookie market.[4]

Orion maintains a "Choco Pie Index", created as a parody of The Economists Big Mac Index.[5]

See also

Notes and References

  1. "Location." Orion Confectionery. Retrieved on March 28, 2014. "ORION, OSI 30-10 Munbai-dong Yongsan-gu, Seoul, Korea"
  2. News: . "Choco Pie" is a "Common Noun". 1999-08-05 . 2012-09-04 .
  3. Web site: Singh. Devika. 17 August 2021. South Korea's Orion Eyes Larger Pie Of Confectionery Market In India. 2021-08-17. Moneycontrol. en.
  4. "Cookie Monster." Forbes. February 27, 2006. Retrieved on March 31, 2014. "[...]Orion’s snack quickly overwhelmed rival products in China to take a two-thirds share of the cookie market, not a bad position to hold in an economy that’s expanding by 10% a year."
  5. Web site: Choco Pie. Ghost of a Flea. June 13, 2005. April 2, 2013.