Tone It Down Explained

Tone It Down
Cover:	Tone that down.jpeg
Type:	single
Artist:	Gucci Mane featuring Chris Brown
Album:	Mr. Davis
Released:	June 20, 2017
Length:	3:41
Chronology:	Gucci Mane
Prev Title:	Down
Prev Year:	2017
Next Title:	Fetish
Next Year:	2017

"Tone It Down" is a song by American rapper Gucci Mane featuring American singer Chris Brown. Produced by Cardiak, A1, and Hitmaka, it was released on June 20, 2017 as the lead single from Mane's album Mr. Davis (2017).^[1]

Background

"Tone It Down" was released about a month after he dropped the commercial mixtape Droptopwop. Mane and Brown had collaborated on previous releases like Brown's hit single "Party" co-starring Usher, Mane's b-side "MoonWalk" co-starring Akon, and "Ms. Breezy" off Brown's 2010 mixtape In My Zone 2.^[2]

Composition

The song is based on a flute-driven production from Cardiak & Hitmaka.^[3] Lyrically, the track has Gucci demanding those around him to take his actions seriously and humble themselves, hence the title. "Hold up lil homie tone it down / 'Cause the jewelry that you're rockin' is for kids / I'm a grown up," the rapper insists in his first verse.^[4]

Critical reception

AllMusic praised the song for being "the best combination of rap bravado and vocal soul".^[5]

Music video

The music video was released August 6, 2017.^[6]

Charts

Chart (2017)	Peak position
US Bubbling Under Hot 100 Singles (Billboard)^[7]	16
US Bubbling Under R&B/Hip-Hop Singles (Billboard)^[8]	2

Release history

Region	Date	Format	Label
United States	June 20, 2017	Digital download		^[9]
	July 24, 2017	Urban Contemporary radio		^[10]

Notes and References

1. http://www.xxlmag.com/rap-music/new-music/2017/06/gucci-mane-chris-brown-tone-it-down/ Gucci Mane and Chris Brown Drop New Song 'Tone It Down' | XXL
2. http://www.billboard.com/articles/columns/hip-hop/7840864/gucci-mane-tone-it-down-chris-brown-song Gucci Mane's 'Tone It Down' Featuring Chris Brown: Listen | Billboard
3. http://www.hotnewhiphop.com/gucci-mane-tone-it-down-feat-chris-brown-prod-by-hitmaka-new-song.1974669.html Gucci Mane - Tone It Down Feat. Chris Brown (Prod. By Hitmaka)
4. http://www.thefader.com/2017/06/20/gucci-mane-tone-it-down-chris-brown Gucci Mane Drops “Tone It Down” Featuring Chris Brown | The FADER
5. Web site: Mr. Davis – Gucci Mane . AllMusic . October 19, 2017 . Yeung . Neil Z. . https://web.archive.org/web/20171013172304/https://www.allmusic.com/album/mr-davis-mw0003101238 . October 13, 2017 . live .
6. http://www.hotnewhiphop.com/gucci-mane-chris-brown-tone-it-down-video-new-video.42462.html Gucci Mane Feat. Chris Brown "Tone It Down" Video
7. http://www.billboard.com/biz/search/charts?f[0=ts_chart_artistname%3Agucci%20mane&f[1]=itm_field_chart_id%3A344&f[2]=ss_bb_type%3Achart_item&type=2&artist=gucci%20mane Billboard ]. .
8. http://www.billboard.com/biz/charts/2017-08-26/bubbling-under-r-and-b-hip-hop-singles Billboard
9. Web site: Tone It Down by Gucci Mane featuring Chris Brown. .
10. Web site: Adds Report. All Access. August 1, 2017.